Condom-Brand Comparison

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K

Kazi Mustafizur Rahman

Brand Positioning Condom

History of Okamoto
Okamoto latex
factory
is established
Start the
manufacturing
by automated
machine
Successfully
manufactures the
world’s thinnest latex
condom with 0.05 mm.
Okamoto
launches
Classic Series
Okamoto
launches the
world’s thinnest
condom 0.03 series
Okamoto launches
the 0.02
Hydro Polyurethane
series
3

Innovation
Natural
Feeling
Why okamoto?
003
002
001
5 TIMES
4

ST121006
Arsa Chaithep
ST120979
Kazi Mustafizur
Rahman
ST120943
Kyaw Pyae
ST121118

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Condom-Brand Comparison

2. London Rubber Company Durex Brand Registration First Moistened Condom Global Quality Seal Pleasuremax Buyout 1

3. Pleasure Lubes Sex Toys Massage Gel Condoms • The thinnest condom ever developed by Durex • Next generation condom made from non-latex material for a natural skin on skin feeling • Designed to be thinner, bringing people closer together • Ultra-thin condoms for even greater sensitivity Brand Segmentation • Young& Inexperienced (16-24 yrs) • Older generation (25-35 yrs) • Couples of all ages • • • Strategies are based on love and sex Tagline Feeling is everything Emotional aspects 2

4. History of Okamoto Okamoto latex factory is established Start the manufacturing by automated machine Successfully manufactures the world’s thinnest latex condom with 0.05 mm. Okamoto launches Classic Series Okamoto launches the world’s thinnest condom 0.03 series Okamoto launches the 0.02 Hydro Polyurethane series 3

5. Innovation Natural Feeling Why okamoto? 003 002 001 5 TIMES 4

6. Physical Pleasure along with Mental Pleasure Freedom Brand Segment• Experienced Player ( > 25 yrs ) • High-end couples 5

7. Future possible brand positioning is Women’s empowerment and protection against sexual abuse ESPIRE 6

8. ST121006 Arsa Chaithep ST120979 Kazi Mustafizur Rahman ST120943 Kyaw Pyae ST121118