In today’s global business world, cross cultural communication is the key to do business internationally. Have a look at my work to understand how cultural context influence our communication & subsequently our business.
2. Topics Covered
• Communication and Culture
• Cross Cultural Communication
• Importance of Cross Cultural Communication
• Barriers of Cross Cultural Communication
• Tips for Effective Cross Cultural Communication
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3. Communication
• Is a process of share ideas, views, information,
emotion etc.
• Ultimate goal is to get something from receivers
• Vital element for business
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5. Cultural Affects on Communication
Communication
Language
Values
Norms
AttitudesPerception
Beliefs
Behavior
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6. Cross Cultural Communication
• Focuses on how people from different cultures,
background, beliefs and communities
communicate across different cultures...
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URL: https://www.youtube.com/watch?v=PSt_op3fQck
8. Cross Cultural Communication:
Importance (contd.)
• Sharing of views and ideas
• Productivity and efficiency
• Team work
• Effective leadership
• Strategic planning
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9. Results of Poor Cross Cultural
Communication
Stage 1
• Misunderstanding
• Lack of co-operation
Stage 2
• Hostile work environment
• High employee turnover
• Poor productivity
Stage 3
• Loss of customers
• Declining revenue
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10. Cross Cultural Communication:
Barriers
• Language differences
• Social differences
• Religious beliefs
• High context vs. Low context
• Stereotyping
• Non-verbal differences
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11. Barriers: High Context vs. Low Context
Approach
• Directness
• Appraisal
• Importance of
word
• Negotiation
process
High Context
• Indirect
• Credibility through
relationships
• Agreements
founded on trust
• Slow negotiation
Low Context
• Direct
• Credibility through
expertise
• Agreements by
legal contract
• Efficient
negotiation
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12. Barriers: Degree of Cultural Context
Japan
Latin
Americans
& Arabs
Anglo
French
Germans
& North
Americans
Low Context
High Context
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14. Barriers: Non Verbal
• In different culture different Gesture has different
meaning
• The customs and significance of Eye Contact vary
widely between cultures
Japan: Money
Afghanistan: Obscene
Canada: Ok
Russia: Zero
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15. Barriers: Non Verbal (contd.)
• The Perception of Time differs cross culturally
• Different cultures handles Personal Space differently
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16. Tips for Effective Cross Cultural
Communication
• Know yourself, your culture and your audience
• Be open to new ideas and appreciate cultural
differences
• Build trust through interactions
• Avoid using difficult idioms
• Pay attention to body language
• Be a learner
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17. Tips for Effective Cross Cultural
Communication (contd.)
• Slow down and speak clearly
• Listen actively without interrupting the other
party
• Avoid misunderstandings and misinterpretations
• Show respect for each other
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18. Tips for Effective Cross Cultural
Communication (contd.)
• Observe but don’t interpret according to your own
culture –don’t form stereotypes
• Don’t assume you understand non-verbal signals
• Understand your own stereotypes and learn about
other cultures with openness
• Don’t take behavior personally even if it’s insulting in
your culture
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19. Conclusion
• Cross Cultural communication is challenging as well
as exciting in today’s business world
• There are countless differences between cultures.
Most important thing is to recognize them, respect
them & understand them when necessary
• Maintain etiquette
• Mutual respect is the Key to successful cross
cultural communication
• With recipient's culture in mind, we have to modify
our communication accordingly
Awareness Recognition Adaptation Respect
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