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Business Plan - Beauty Salon Parlor - Kazi Reaz Rahman

Business Plan - Beauty Salon Parlor - Kazi Reaz Rahman

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Business Plan - Beauty Salon Parlor - Kazi Reaz Rahman

  1. 1. Business Plan Prepared for Jesmin Sultana Assistant Professor Department Of Business Administration University of Asia Pacific Prepared by Kazi Reaz Rahman, Team Leader “Beauty Salon Parlor” 3rd year, 2nd Semester BBA Program, DBA The University of Asia Pacific
  2. 2. Business Plan For Beauty Salon 12/A Dhanmondi 27, Dhaka- 1209 Dhanmondi, Dhaka- 1209 Dhanmondi Branch Contact: 01715 09 77 62 E-Mail address: beautysalonbd@gmail.com Prepared by: Kazi Reaz Rahman (Team Leader) Musa Sarkar Towhidul Islam Shamima Akter Tariqul Islam
  3. 3. January, 31 2014 Jesmin Sultana Assistant Professor, Department Of Business Administration University Of Asia Pacific Dhaka- 1209 Subject: Submission of Business Plan for “Beauty Salon” parlor. Dear Madam We are delighted to submit this plan on “Beauty Salon” parlor as it is a requirement of our “Entrepreneurship and small Business management” course. We are very pleased to submit our business plan which was assigned for the requirement of the course. It is a great and worthwhile experience for us to work for such a challenging work on Beauty Parlor business. The assignment work has given me an overall idea about the parlor business. However, we hope this plan will be a comprehensive a guideline for any potential investor. We would like to thanks to you for your genial consideration and hope you will be kind enough to accept this plan. Cordially, …………………………………. (Kazi Reaz Rahman- 21) ………………………………… (MD. Mosa Sarkar- 79) …………………………….. (Towhidul Islam- 45) …………………………….. (Shamima Akter- 39) …………………………. (Toriqul Islam- 49)
  4. 4. Acknowledgement We are sincerely paying gratefulness to Mrs. Jesmin Sultana for his valued suggestions in preparing the business plan on Parlor business. Alhamdulillah. Thanks to Allah , whom with His willing giving us the opportunity to the Create a new business plan on “beauty Salon” Parlor. This report was prepared for our respectable course instructor whose guidance in every step helped us enormously to enrich our knowledge in this regard. This Business Plan report is based on the methods given by our course instructor. Firstly, I would like to express our deepest thanks to, Mrs. Jesmin Sultana, Assistant Professor at “Entrepreneurship and small Business management” course. School of Business Administration and also assign, as our supervisor who had guided us a lot of task during the semester session. Also thanks to all of my friends and everyone, that has been contributed by supporting our work and helps ourself during the report progress till it is fully completed.
  5. 5. Introduction In the 21st century, beauty and make up are like the wheels of a cart or the two sides of a coin. Women are beautiful in themselves; but a little make-up does help a lot and it keeps one to make the day better and happier. Every woman wants to be pretty whether she‟s young or old so the beauty salon is the place to go. Beauty salons are also like a temple; however, the difference is that we go to worship in the temple and in the beauty salon we go to be worshipped by the beauticians and by the other people around. The beauty salon has become an almost iconic figure in Western culture and Southeast Asian culture as well as in modern generation. The beauty salon is where a woman goes to have their hair and nails done, but is also a center for community news confessions and general „hen parties”. As such, choosing a beauty salon is a process most women (and even men) will undergo. The first thing to start in choosing a salon is to evaluate what needs to be done. A woman who just wants her hair trimmed might go to a beauty salon than women who wants a permanent coloring, or more extensive services. If a woman wants her hair cut promptly and that day, she might be better off visiting to a walk-in salon, more willingly than trying to find her regular stylist. For other kind of services, a woman might want to think about a full-service in by- appointment-only beauty salon. This signifies that she will have a stylist who is expecting her and definitely knows what she wants to be done. Women should also choose a beauty salon based on their ethnic background. This may sound strange, but different ethnic groups have different hair needs. A salon that has a primarily Filipino- Korean clientele, for instance, will be much better versed in working with the unique needs of black hair. A white stylist may not be as familiar with these needs. Salons also may carry different products, depending on the ethnicity of their clients. Women are beautiful in themselves; but a little make-up does help. In the 21st century, beauty and make-up are like the wheels of a cart or the two sides of a coin. Every woman wants to be pretty whether she's young or old so the beauty parlor is the place to go. Beauty parlors are also a temple; however, the difference is that we go to worship God in the temple and in the beauty parlor we go to be worshipped by the beautician. Of course women go to the beauty parlor to be made beautiful but they also come to share news. Some come with mournful tidings and others with happy ones. We have our own criteria for judging the beauty of a woman. We look the beauty of a lady from a certain angle and then pass the remarks whether she is beautiful or not. It‟s not fair. Let me tell every woman that she is unique and beautiful. The business of beauty is thriving everywhere. Women are spending much of their time and money on buying beauty products. Even in the third world countries, women living below the poverty line, buy cheap and substandard beauty products, which give more harm to their skin than good.
  6. 6. Table of Contents 1.0 Executive Summary………………………………………………………Page No. 2.0 Product and Service Description………………………………………………… 2.1 Service…………………………………………………………………………….. 2.2 Product…………………………………………………………………….. 2.3 Pricing……………………………………………………………………... 3.0 The Market Plan…………………………………………………………………. 3.1 Competitive Summary…………………………………………………….. 3.2 Advertising………………………………………………………………… 3.3 Customer Profile…………………………………………………………... 4.0 Operational Summary…………………………………………………………… 4.1 Supplier Summary………………………………………………………… 4.2 Location…………………………………………………………………… 4.3 Employment Summary……………………………………………………. 4.4 Regulations………………………………………………………………… 4.5 Insurance Coverage………………………………………………………... 5.0 Management Summary………………………………………………………….. 6.0 Action Plan………………………………………………………………………… 7.0 Financial Information…………………………………………………………….. 7.1 Financing Summary………………………………………………………… 7.2 Project Costs………………………………………………………………… 7.3 Sales Forecast……………………………………………………………….. 7.4 Cash Flow Forecast…………………………………………………………. Appendix………………………………………………………………………………...
  7. 7. 1.0 Executive Summary Beauty Salon is a full-service beauty salon dedicated to consistently providing high customer satisfaction by rendering excellent service, quality products, and furnishing an enjoyable atmosphere at an acceptable price/value relationship. We will also maintain a friendly, fair, and creative work environment, which respects diversity, ideas, and hard work. Our Mission: To supply services and products that enhances our client’s physical appearance and mental relaxation. Our Motto: Customer Satisfaction Guaranteed Musa Sarkar, Toqhidul Islam, Kazi Reaz Rahman & Shamima Akter are the owner of this Parlor. And they made this name is “BEAUTY SALON”. Shamima Akter has created a large client following through hard work and dedication. Shamima Akter and her team of talented beauticians, have what it takes to make this venture an extremely successful one. We expect our growing reputation to lead to new clients and attract more beauticians to support our anticipated growth. The keys to success in our business are: Location: Providing an easily accessible location for customers. Environment: Providing an environment conducive to giving a relaxing and professional service. Convenience: Offering clients a wide range of services in one setting, and extended business hours. Reputation: The owner and other beauticians have a reputation for providing superior personal service.
  8. 8. 2.0 Products and Services “Beauty Salon” will be providing both services and products to better meet our customers‟ needs. 2.1 Services “Beauty Salon” is considered an upscale, full-service beauty salon. We offer a wide range of services that include:  Hair: cuts; relaxers; perms; color‟s; shampoo; conditioning; curling; reconstructing; weaving; and waving.  Nails: manicures; pedicures; polish; sculptured nails.  Skin Care: European facials; body waxing; massages.  Facial & Massage Hair Design:
  9. 9. BEAUTY PARLOUR Summers & Winter’s harsh climate makes your skin dry and looks flaky. Bring the best out of your skin by scrubbing them on a regular basis. Though we never forget  FACIAL Your hands are one of the first areas that people will look at when they meet you. Keep your nails clean and tidy and help your nails to stay strong and healthy by having a regular  
  10. 10. SPA SERVICE Massage is used to maintain physical health as well as inducing relaxation. Massage has confirmed therapeutic values beyond the relief it gives sore muscles       Enjoy Our Personal Quality Service And Personal Care With Competitive Pricing!          
  11. 11. 2.2 Products We will be providing quality hair, nail, and skin care products. In addition we will have other name- brand products for sale to meet customer needs, such as: Matrix, Paul Mitchell, Rusk, and Biology. The products will include shampoos, conditioners, mousse, hair spray, nail polish, nail files, skin conditioners, and cleansers, facial masks, and other such beauty products. What will set “Beauty Salon” apart from the competition is our commitment to providing all of these products and services in one convenient location.
  12. 12. 2.3 Pricing The brand-name hair products will range in cost from 300tk – 3000tk. These costs will not vary from other competitors as there is a standard price that salons may charge for these products. Our mark-up will be approximately 60% above cost for a retail price range of 500tk - 5000tk. This is standard pricing in comparison to the competition. Our services will average 300tk, with a range of 50tk for a hair trim to 1000tk for a complete beauty package (hair, massage, facial, manicure, and pedicure). These prices are lower than our competitors‟ pricing.  250 TO 500 Herbal clean up , fruit clean up , Pearl clean up , clean up , Skin miracles clean up , White scream clean up , Bio clean-up , Papaya clean-up , Lotus cleanup Diamond   50- 600 Boby cut, straight cut, U/cut, v/cut, step cut with wash, only step cut, Layer cut, Front layer, Feather cut,    150-300 Normal manicure , Aroma manicure , French manicure , Deluxe ,   
  13. 13.  1000 Normal massage , Stone massage , Gel cream massage , Aroma oil massage , Powder therapy , Cream therapy , Thai massage , Deep tissue therapy , Relaxing Body therapy , Swedish Massage , Honey spa Therapy , Body spa & complete relaxation.   100 TO 800 loreal-Roots touch up, Full hair , Garnier-roots touch up , Mehandhi ,    400-500 Normal pedicure , Aroma pedicure , Deluxe pedicure , Chocolate ,    
  14. 14. 3.0 Market The beautification industry is economically stable. However, our market share is on the rise with an increase in disposable income as more women join the workforce. Industry trends show that as time becomes more limited, people want faster, easier and more economical services all in one location. Customers are more educated and more demanding of quality service. Our market area includes the city of Brandon and surrounding communities. This will include a target population of 3500-4000 people who fit our customer profile. 3.1 Competitive Summary “Beauty Salon” wants to set itself apart from other beauty parlor that may offer only one or two types of service. Having come from such a Parlor, “Beauty Salon” realized from talking to clients, that they desire all of the services that we are proposing, but they remain frustrated because they must get their hair done at one place, and nails at another. Although the focus of “Beauty Salon” is parlor services, we do plan to offer our clients the convenience of all these services in one location. There are a number of Parlor‟s like Persona, but they are mainly in the very high income parts of Brandon and surrounding areas. We do not intend to compete with these so called “day spas”. We wish to offer a middle ground for those clients who can‟t quite afford that high-end luxury Parlor. Our business atmosphere will be a relaxing one where clients can kick back and be pampered. Coffee and soft drinks will be offered to clients as they enter for service. Televisions will be located in the waiting and hair-drying areas. We have Competitor their name is below and their marker share: Competitor name Market Share Goodwill Growth rate Persona 19% Very Strong Increase Aapon Ghar Beauty Parlour 9% Very Strong Increase Ador Beauty Parlour 8% Strong Increase Aparupa Beauty Parlour 7% Strong Increase Beau Monde 6% Strong Increase Beauty Secrets 5% General Increase Bindia Hair, Skin & Beauty Care 5% General Increase Bithis Herbal 5% General Increase Canvas Care 4% General Level Dazzle Beauty Salon 4% General Level Elegance 3% Normal Level Evanas Beauty Care 3% Normal Level Face & Figure 2% Normal Level Fairy Queen 2% Normal Decrease Femina Beauty Parlour 1% Unknown Decrease Hong Kong Beauty Parlour 1% Unknown Decrease Others 16% General Level
  15. 15. 3.2 Advertising Our advertising strategy is a simple one: satisfied clients are our best marketing tool. When a client leaves our business with a new look, he or she is broadcasting our name and quality to the public. Most of our clients will be referrals from existing clients. No major advertising campaigns are planned. Our research has shown that word of mouth is the best advertising for this type of business. We will, however, run specials throughout the week. We will also offer discounts to the new clients who have been referred. There are plans for a lottery that will offer a free trip to Cancun. A client would simply refer new clients to us, and we will place a card I the box for each client he or she brings. The more they bring the more chances they have of winning the trip. 3.3 Customer Profile “Beauty Salon” typical client will be:  Between the ages of 20 to 55  Income levels of 25,000tk to 70,000tk   Female   Typically employed part or full-time or student  Looking for a Parlor close to the work place, for lunch hour services or immediately after work  Looking for reasonably priced services with a high level of luxury  They like to be able to have all beauty care services and products in one location due to a busy lifestyle. There are approximately 3500-4000 potential customers within this profile that would use the services of “Beauty Salon” Parlor.
  16. 16. Operational Summary 4.0 Supplier Summary All of the major supplies, combs, hair care products, towels, capes, and all parlor cosmatic etc. will be purchased from The Warehouse. Every Month we buy a material. For the first three months, until a credit rating is established, all items will be paid on a Cash basis. Once a credit rating is established an account will be formed which will be payable every 30 days. Items that cannot be purchased through The Warehouse will be purchased. 4.2 Location The Parlor will be located in a retail Mina Bazar Shopping mall at12/A Dhanmondi 27, Dhaka- 1209. The Parlor will utilize 1,540 square feet. The space will be rented from Mainur Rahman, the owner of the Mina Bazar shopping mall. The location is strategically situated on one of the busiest streets in Dhanmondi 27. It is a high profile area, with easy access from all parts of the Dhaka city. 4.3 Employment Overview In the first year, “Beauty Salon” parlor will require a receptionist who will greet customers and receive payment for services and products. The parlor will also include a financial manager to oversee all of the expenses, bills, payroll, etc. There will also be three hair stylists (including Samima Akter), a barber, and a part time nail, facial and massage technician until the business can build a reputation that will attract others to work there. Everyone but the receptionist and the financial manager will be contract workers, and will be paid a sliding commission scale based on the amount of revenue created. Training classes to help improve employee product knowledge and skills will be conducted on a regular basis. As the business grows, the company will consider offering an employee benefit package to include health and vacation benefits for everyone. 4.4 Regulations “Beauty Salon” parlor will be operated in strict guidance with the health and dress codes, particularly when working with customers. The fire code will also followed in regards to posters and pictures that will be displayed on the walls. All employees will be expected to be punctual, polite and respectful to all customers and staff, and follow the implemented dress code which consists of a company smock, dark pants and dress shirt/blouse. All lunch breaks will be 45 minutes in length and will be staggered between staff from 11:30am to 1:15pm.
  17. 17. 4.5 Insurance Coverage The insurance that will be needed for “Beauty Salon” parlor and the agency that it will purchase through is as follows: Fire Insurance – MetLife Alico Theft Insurance – MetLife Alico Liability Insurance – National Life Insurance Benefit Packages – MetLife Alico 5.0 Management Summary “Beauty Salon” parlor will be organized and managed in a creative and innovative fashion to generate high levels of customer satisfaction. This will also create a working climate conducive to a high degree of personal development and economic satisfaction for employees. Kazi Reaz Rahman: Chairman. Kazi Reaz Graduate complete of University of Asia Pacific. He has quickly developed the trade skills that have led to her success. Md. Musa Sarkar: Vice- Chairman. Md. Musa Sarkar Bachelor‟s degree in Finance from the University of Asia Pacific. He has extensive experience managing people and businesses. Towhidul Islam: Managing Director. Graduate complete of University of Asia Pacific. He is a good manager also. He Control and manage everything. That‟s why, He is the managing director of this company. Shamima Akter: Director. Shamima has been a beautician for two years. As a graduate of University of Asia Pacific, she has quickly developed the trade skills that have led to her success. Since graduation, she has worked at Hair Masters in Brandon as a beautician and has established a variety of clientele. She loves dealing with people, and has the drive, ambition and discipline to manage the business and its employees. “Beauty Salon” parlor will be operated as a partnership between Reaz, Musa, Towhid and Nupur. Reaz‟s major responsibility is an all planning and development. Musa‟s Responsibility is Planning and marketing. Shamima‟s responsibilities will include co-managing the overall daily routines of the business, co-supervision of all employees, training employees, and working in the salon 5 days/week as a beautician. Towhid‟s responsibilities will include co -managing the daily routines of the business, supervision of the employees and looking after all of the financial matters related to the business (bill payment, ordering supplies, invoices, etc.).
  18. 18. 6.0 Action Plan “Beauty Salon” Parlor will be opening March 1 st once the finances are received. To begin with “Beauty Salon” parlor will concentrate on the marketing aspect to target new clientele. We expect to service approximately 20 customers a first month for Makeup, an average of 200 customers per month. It is expected that approximately 50 customers a monthly will use the hair cut, facial and massage services. The products will average approximately 3000tk a day in sales. Within the first six months we expect all of these figures to increase by 10%. Each following year we expect a sales increase of 15%. As the client base increases, “Beauty Salon” Parlor would expand to employ a total of 18 positions, including the owners, which would include: one receptionist, one maid, One peon, One Manager, One Deputy Manager, One Beauty Expert and eight Beautician (including hair stylists, barber, nail technician, on facialist, and a massage therapist) Manager - 1X Deputy Manager- 1X Beauty Expert- 1X Beautician- 8X Receptionist- 1X Maid- 1X Pion- 1X
  19. 19. Shareholder Organogram: Management Organogram:
  20. 20. Ownership- Name on the firm: “MY PORLOR“ Address on the firm: 12/A Dhanmondi 27, Dhaka- 1209 Mobile: +880715 09 77 62 Name and address on the partners: Name and designation of partners Address Kazi Reaz Rahman, Chairman 246, Halimabad House, Dhanondi 10/a, Dhaka- 1209 Mobile: +880167 47 47 016 Musa Sarkar, Vice- Chairman 3/F 4th floor E1, Kalabagan, Bashiruddin road, Kalabagan, Dhaka Touhidul Islam, Managing Director 44/24 5th floor, kalabagan Dhanmondi Dhaka. Shamima Akter, Director 34/3 1st floor, faramgate, Dhaka. Type of Business Type: Partnership Agreement Investment by partner individual Kazi Reaz Rahman, Chairman 10 Lac Musa Sarkar, Vice- Chairman 10 Lac Touhidul Islam, Managing Director 10 Lac Shamima Akter, Director 10 Lac Profit and loss sharing Kazi Reaz Rahman, Chairman 25% Musa Sarkar, Vice- Chairman 25% Touhidul Islam, Managing Director 25% Shamima Akter, Director 25%
  21. 21. Partner Draw Out Kazi Reaz Rahman, Chairman Every Month 5 Thousand After End of the year Profit share 12.5% Musa Sarkar, Vice- Chairman Every Month 5 Thousand After End of the year Profit share 12.5% Touhidul Islam, Managing Director Every Month 5 Thousand After End of the year Profit share 12.5% Shamima Akter, Director Every Month 5 Thousand After End of the year Profit share 12.5% Job Description of Partnership Individual Kazi Reaz Rahman, Chairman Major Role: Monitoring, planning and development how to increase company profit and Branding. Musa Sarkar, Vice- Chairman Major Role: Total marketing planning and implementation and Assist Chairman. Touhidul Islam, Managing Director Major Role: Managing and operation to run the Parlor and Enforce Organization’s Staff Shamima Akter, Director Major Role: Satisfaction Organization stuff and communication with Customer. And assist Managing Director. Limit on the Action of Partnership Individual Strategy Marketing Operation Finance HR Decision Kazi Reaz Rahman, Chairman Yes - - Yes Yes Yes Musa Sarkar, Vice- Chairman - Yes - Yes - - Towhidul Islam, Managing Director - - Yes Yes - - Shamima Akter, Director - - Yes yes - -
  22. 22. A Method for resolving this pride Resolving Method If the company faces lose for 3 years it will be closed. Before closing, the company would have to pay all kinds of liabilities. And all partners should repay the debt to the bank. Each will carry 25% of the liabilities A Process for resolving Partnership Resolving Partnership After seize the organization, and payout all of the deals-liabilities, the rest will be distributed to the partners by their share. And that is 25%. A Process for leaving Partnership Withdraw Profit If any member wants to leave the company will only get his initial investment and 25% profit from the current balance. No money will be paid from the yearly profit of the company. A Process for Expelling Partner Expelling Partner If any shareholder of the company proved involved in any kind of demonical work, traitor work or financial scandal, will be fired. The expelled members will only get their initial investment. No money will be paid from the company’s profit
  23. 23. Government Rules and Regulation- Registration The organization must be registered by the government of Bangladesh. It should be from registered of join stock. All information of the organization has to provide there. License In which subject the organization is working; have to take license from the government authorities on this specific subject. Parlor is a health related service. It will have to take license from the Ministry of Health of the Government of Bangladesh Sales Tax The organization will have to pay sales tax to the government on each service. Sales tax will have to cut from each service. Income Tax An income tax need to provide to the government on company’s officers and employees. This is compulsory. This is revenue of the government. Labor Legislation The organization should certify from “Labor Law” of Bangladesh Labor Welfare Association for the rights of officers and employees.
  24. 24. Visiting Card: Beauty Salon Kazi Reaz Rahman Chairman 01674747016 12/A Dhanmondi 27, Dhaka- 1209 Mobile: +880715 09 77 62 Email: BeautySalonbd@gmail.com Website: www.beautysalonbd.com Beauty Salon MD. Musa Sarkar Vice- Chairman 01761860963 12/A Dhanmondi 27, Dhaka- 1209 Mobile: +880715 09 77 62 Email: BeautySalonbd@gmail.com Website: www.beautysalonbd.com Beauty Salon Towhidul Islam Managing Director 01675349233 12/A Dhanmondi 27, Dhaka- 1209 Mobile: +880715 09 77 62 Email: BeautySalonbd@gmail.com Website: www.beautysalonbd.com Beauty Salon Shamima Akter Director 01672112632 12/A Dhanmondi 27, Dhaka- 1209 Mobile: +880715 09 77 62 Email: BeautySalonbd@gmail.com Website: www.beautysalonbd.com
  25. 25. 7.0 Financial Information 7.1 Financing Summary Financing Summary Money Needed Source Money Amount Where the Amount Needed for 1st year money will come from Fixed Cost 3910000tk Personal Cash 40,00,000 Variable Cost 1st year 11,54,300tk Line of Credit 10,64,300tk Total 50,64,300 tk Total 50,64,300tk
  26. 26. Fixed Cost 5 Year: Fixed Cost Subject Details Yearly Cost TOTAL 5 year Fixed cost Direct Cost Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Rent - 5000 0 5000 0 5000 0 5000 0 5000 0 5000 0 5000 0 5000 0 5000 0 5000 0 5000 0 5000 0 600000 300000 0 Equipme nt Chair 15000 0 150000 150000 Table 18000 0 180000 180000 Front Desk 50000 50000 50000 Electricity Product 10000 0 100000 100000 Decorati on 30000 0 300000 300000 Other Accessories 50000 50000 50000 Legal/Registration 80000 80000 80000 Total Fixed Cost for One Year 151000 0 Total Fixed Cost for Five Year (1*5) 391000 0
  27. 27. Variable Cost 1st Year: Variable Cost Subject Details 1st Year Cost 1st year TOTALDirect Cost Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Cost of sales Manager - 1X - 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 15000 180000 Deputy Manager- 1X - 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 12000 144000 Beauty Expert- 1X - 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 10000 120000 Beautician- 8X - 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 8000 96000 Receptionist- 1X - 6000 6000 6000 6000 6000 6000 6000 6000 6000 6000 6000 6000 72000 Maid- 1X - 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48000 Pion- 1X - 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 4000 48000 Matarial - - 12000 13000 14000 15000 16000 17000 18000 19000 20000 21000 22000 23000 210000 Utilities Electricity - 3000 2000 4000 3500 2500 1500 1800 2500 2000 4000 3500 4500 34800 Gas - 650 650 650 650 650 650 650 650 650 650 650 650 7800 Water - 800 800 800 800 800 800 800 800 800 800 800 800 9600 Suarage - 800 800 800 800 800 800 800 800 800 800 800 800 9600 Repair,Maintanance - 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 11000 12000 78000 Marketing Cost - 10000 - - 10000 - - 10000 - - 10000 - - 40000 Telephone - 700 800 700 700 700 700 700 700 700 700 700 700 8500 Purchase of Assets - 3000 - 5000 - 2000 - 3000 - 2000 - 3000 - 18000 Decoration - - 5000 - 5000 - 5000 - 5000 - 5000 - 5000 30000 Total Variable Cost for One Year 1154300
  28. 28. Variable Cost 5 year: Variable Cost 1st year TOTAL 2nd Year 3rd year 4th Year 5th Year Increase: 10% Increase: 10% Increase: 10% Increase: 10% 180000 198000 217800 239580 263538 144000 158400 174240 191664 210830.4 120000 132000 145200 159720 175692 96000 105600 116160 127776 140553.6 72000 79200 87120 95832 105415.2 48000 52800 58080 63888 70276.8 48000 52800 58080 63888 70276.8 210000 231000 254100 279510 307461 34800 38280 42108 46318.8 50950.68 7800 8580 9438 10381.8 11419.98 9600 10560 11616 12777.6 14055.36 9600 10560 11616 12777.6 14055.36 78000 85800 94380 103818 114199.8 40000 44000 48400 53240 58564 8500 9350 10285 11313.5 12444.85 18000 19800 21780 23958 26353.8 30000 33000 36300 39930 43923 1154300 1269730 1396703 1536373.3 1690010.63
  29. 29. Sales Forecasting 1st Year: Sales Forecasting Avg Per unite price 300 Tk Subject Yearly sales Per Unite (1st year) TOTAL UniteSpring Summer Rainy Season Autumn Winter Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Makeup 20 40 30 40 40 50 60 60 90 95 100 105 730 Hair Cut 50 40 30 30 50 55 40 40 65 80 130 120 730 Hair Color 20 30 40 40 30 45 40 55 30 70 130 150 680 Highlighting 30 40 40 40 30 50 40 55 40 80 90 110 645 Straightening 50 30 50 50 50 30 70 50 90 90 120 90 770 Hair Waxing 20 30 30 30 50 30 30 50 65 80 90 120 625 Barber Service 20 25 30 40 30 30 40 50 60 80 150 200 755 Total Unite Sales 210 235 250 270 280 290 320 360 440 575 810 895 4935 Cost Per Month 63000 70500 75000 81000 84000 87000 96000 108000 132000 172500 243000 268500 1480500
  30. 30. Sales Forecasting 2nd Year 3rd year 4th Year 5th Year Increase: 5% Increase: 10% Increase: 15% Increase: 20% 766.5 843.15 969.6225 1163.547 766.5 843.15 969.6225 1163.547 714 785.4 903.21 1083.852 677.25 744.975 856.72125 1028.0655 808.5 889.35 1022.7525 1227.303 656.25 721.875 830.15625 996.1875 792.75 872.025 1002.82875 1203.3945 5181.75 5699.925 6554.91375 7865.8965 1554525 1709977.5 1966474.125 2359768.95 Sales Forecast Unite sales Average Unite Selling price in Tk. Total Sales in Tk.(forecasting) Actual Year 1 4935 300 1480500 1332450 Year 2 5181.75 300 1554525 1476798.75 Year 3 5699.925 300 1709977.5 1675777.95 Year 4 6554.91375 300 1966474.125 1966474.125 Year 5 7865.8965 300 2359768.95 2477757.398
  31. 31. Cash Flow Statement 1st Year: Cash Flow Statement Subject Details Yearly Cost (1st Year) 1st year TOTALJan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Cash In Service Sales 56700 63450 67500 72900 75600 78300 86400 97200 118800 155250 218700 241650 1332450 Cash Out Cost Of sales Salary 59000 59000 59000 59000 59000 59000 59000 59000 59000 59000 59000 59000 708000 Cost Of sales Matarial 12000 13000 14000 15000 16000 17000 18000 19000 20000 21000 22000 23000 210000 Administrative Utilities 5250 4250 6250 5750 4750 3750 4050 4750 4250 6250 5750 6750 61800 Administrative Repair,Maintanance 1000 2000 3000 4000 5000 6000 7000 8000 9000 10000 11000 12000 78000 Administrative Marketing Cost 10000 - - 10000 - - 10000 - - 10000 - - 40000 Administrative Telephone 700 800 700 700 700 700 700 700 700 700 700 700 8500 Administrative Purchase of Assets 3000 - 5000 - 2000 - 3000 - 2000 - 3000 - 18000 Administrative Decoration - 5000 - 5000 - 5000 - 5000 - 5000 - 5000 30000 Total Expenses 90950 84050 87950 99450 87450 91450 101750 96450 94950 111950 101450 106450 1154300 Earning Before Income Tax -34250 - 20600 - 20450 - 26550 - 11850 - 13150 -15350 750 23850 43300 117250 135200 178150 (-) Interest 5344.5 EBT (EBIT-Interest) 172805.5 Tax (EBT*0.30) 51841.65 Net Profit (EBT-Income Tax) -34250 - 20600 - 20450 - 26550 - 11850 - 13150 -15350 750 23850 43300 117250 135200 120963.85
  32. 32. Cash Flow Statement (5 Year) Cash Flow Statement(5 Year) Subject Details 1st year TOTAL 2nd Year 3rd Year 4th Year 5th Year Cash In Service Sales 1332450 1476798.75 1675777.95 1966474.125 2477757.398 Cash Out Cost Of sales Salary 708000 856680 942348 1036582.8 1140241.08 Cost Of sales Matarial 210000 231000 254100 279510 307461 Administrative Utilities 61800 74778 82255.8 90481.38 99529.518 Administrative Repair,Maintanance 78000 85800 94380 103818 114199.8 Administrative Marketing Cost 40000 44000 48400 53240 58564 Administrative Telephone 8500 9350 10285 11313.5 12444.85 Administrative Purchase of Assets 18000 19800 21780 23958 26353.8 Administrative Decoration 30000 33000 36300 39930 43923 Total Expenses 1154300 1269730 1396703 1536373.3 1690010.63 Earning Before Income Tax 178150 207068.75 279074.95 430100.825 787746.7675 (-) Interest 5344.5 6212.0625 8372.2485 12903.02475 23632.40303 EBT (EBIT-Interest) 172805.5 200856.688 270702.702 417197.8003 764114.3645 Tax (EBT*0.30) 51841.65 60257.0063 81210.8105 125159.3401 229234.3093 Net Profit (EBT-Income Tax) 120963.85 140599.681 189491.891 292038.4602 534880.0551
  33. 33. Income Statement Income Statement 1st year 2nd year 3rd year 4th year 5th year Sales 1332450 1476798.75 1675777.95 1966474 2477757 (-) Cost Of sales 918000 1087680 1196448 1316093 1447702 Gross Profit 414450 389118.75 479329.95 650381.3 1030055 (-)Administrative Expenses 236300 266728 293400.8 322740.9 355015 EBIT 178150 122390.75 185929.15 327640.4 675040.3 (-) Interest (3%) 5344.5 3671.7225 5577.8745 9829.213 20251.21 EBT 172805.5 118719.0275 180351.2755 317811.2 654789.1 (-) Tax(25%) 43201.375 29679.75687 45087.81887 79452.81 163697.3 Net Profit 120963.85 140599.6813 189491.8911 292038.5 534880.1
  34. 34. 1st Year Cash In Out Flow Chart Diagram: Break Even Point Break Even Point FC VC = TC 3910000 1154300 = 5064300 VC 1154300 V.C.P.U = TC 5064300 = 0.227928835 FC 3910000 Break.E.S = 1- VCPU 0.772071165 = 5064300 Different = TC- Break.E.S 0
  35. 35. Balance Sheet: "Beauty Salon" Parlor Cash Flow Projections - Balance Sheet Year-2016 Year-2017 Year-2018 Year-2019 Year-2020 Assets Property, Plant & Equipment 747,917 677,917 687,917 637,917 572,917 Current Assets Inventory 168,362 169,840 178,332 189,837 208,821 Receivables 320,690 328,722 345,158 379,674 417,641 Cash 116,229 309,049 391,295 525,892 777,810 1,353,197 1,485,527 1,602,701 1,733,319 1,977,188 Equity & Liabilities Shareholders' Contributions 1,500 1,500 1,500 1,500 1,500 Retained Earnings 217,140 486,918 752,521 1,167,529 1,718,703 Long Term Loans 1,006,698 859,731 704,079 410,529 89,443 Current Liabilities Payables 127,859 137,378 144,601 153,761 167,542 Provision for Taxation - - - - - 1,353,197 1,485,527 1,602,701 1,733,319 1,977,188 Days in period 366 365 365 365 365 Current Ratio 4.7 5.9 6.3 7.1 8.4 Quick Ratio 3.4 4.6 5.1 5.9 7.1 Inventory Days 25.0 25.0 25.0 25.0 25.0 Debtors Days 30.0 30.0 30.0 30.0 30.0 Creditors Days 15.0 15.0 15.0 15.0 15.0 Debt / Equity 4.6 1.8 0.9 0.4 0.1
  36. 36. Market Survey: Customer 1. Do you like Parlor? a. Yes b. No c. Other…. 2. You male or Female? a. Male b. Female 3. Your Income level? a. 25000 to 35000 b. 35000 to 45000 c. 45000 to 55000 d. Other…. 4. What you want to in a Parlor? a. Service b. Product c. Both d. Other… 5. What‟s your location? a. Urban b. Rural c. Developing d. Other… 6. Commercial or residential? a. Commercial b. Residential c. Other… 7. You‟re Age? a. 15-25 b. 25-35 c. 35-40 d. 45-Above
  37. 37. 8. Are you beauty conscious? a. Yes b. No c. Other 9. Why you come to a beauty parlor? a. Beauty Conscious b. Love myself c. Other… 10. What decoration do you like? a. Normal b. High c. Smart d. Other… 11. When you come to a beauty parlor in a day? a. In morning b. Lunch c. Afternoon d. Evening e. Night 12. When you come to a beauty parlor in a time? a. Daily b. Weekly c. Monthly d. Seasonally e. Annually 13. What service you like most? a. Hair Cut b. Facial c. Massage d. Nail service e. Other….
  38. 38. 14. How many beautician you want to a parlor? a. 10 b. More then 15 c. More than 25 d. More than 35 e. Other… 15.Where do you want parlor service? a. Home b. Office c. Workplace d. Other… 16. Would you prefer a beauty parlor have a gymnasium? a. Yes b. No c. Other… 17. Would you like a Extra Service? a. Yes b. No c. Other… 18. What kind of extra Service you want? a. Food Service b. Transport Service c. Entertainment Service d. Other… 19. What parlor service quality you are Desirable? a. Strong b. High c. General d. Other… 20. How Mach you can spend in Hair Cut? a. 80tk b. 120tk c. 150tk d. Other….
  39. 39. 21.How Mach you can spend in hair Color? a. 200tk b. 400tk c. 600tk d. Other…. 22.How Mach you can spend in Manicure? a. 80tk b. 100tk c. 180tk d. Other…. 23.How Mach you can spend in hair Pedicure? a. 150tk b. 250tk c. 350tk d. Other…. 24.How Mach you can spend in Facial? a. 300tk b. 600tk c. 1000tk d. Other…. 25.How Mach you can spend in Body massage? a. 400tk b. 500tk c. 600tk d. Other….
  40. 40. Market Survey: Competitor 1. What your Company age? a. Under 5 Years b. Under 8 Years c. Under 10 Yeas d. Other... 2. Your parlor where it is? a. Rural Aria b. Urban Aria c. Developing Aria d. Other… 3. How many Stuff in your Company? a. Under 10 b. Under 20 c. Under 30 d. Other… 4. Your parlor Office Size? a. 500+ Square Fit b. 1000+ Square Fit c. 2000+ Square Fit d. Other… 5. How many beautician your company have? a. Above 10 b. Above 20 c. Above 30 d. Other 6. How many Parlor service do you have? a. 5 b. 8 c. 12 d. 15+
  41. 41. 7. Your think, what service is the best and popular? a. Massage b. Facial c. Hair Cut d. Other… 8. You‟re Customer Level? a. High b. Middle High c. Middle d. Other… 9. Monthly how many customers visit your parlor? a. Above 200 b. Above 300 c. Above 400 d. More than 500 10.What is your customer comment in you company? a. Very Good b. Good c. Natural d. Other… 11.How you satisfied your customer? a. Good Service b. Good Quality c. Good Behavior d. Other… 12.Who is your major competitor? a. Persona b. Other… 13.What is your Competitor plan? a. Cover market share 20%+ b. Destroyed other Parlor c. Other…
  42. 42. 14.What plan you can flow your competitor? 15.What is your Yearly revenue? 16.Your think, Customer what needed? 17.What service popular in your company? a. Service b. Parlor c. Other…. 18.How are you attracting your customer? a. Good Marketing b. Direct Marketing c. TVC Marketing d. Other… 19. Your target market? a. High level b. Middle High c. Middle d. Other… 20.How many machines do you have? a. More than 5 b. More than 10 c. More than 15 21.When you customer do not come in your parlor? a. Winter Season b. Political Barrier Season c. Rainy Season d. Other… 22.How you communicate your Customer? a. Phone b. Email c. Massage d. Other…
  43. 43. 23.What is your next year target? a. Open New Branch b. Increase Beautician c. Increase parlor Size d. Other… 24.How many Branch your company have? a. 1 b. 2 c. 3 d. Other… 25.What your company Goal? a. Satisfaction Customer b. Company Profit c. Market Share Increase d. Other…

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