What did you learn from Start-up business MakaMaka?

1. 1
What did you learn from
Start-Up Business
MakaMaka?
Kazunobu Seto
Funder/CEO
December, 2013

2. 2
MakaMaka is a closed social media networking
app for multi device, developed to share your
inner thoughts with intimate connections.
Fund by Red Brick Ventures.

3. 3
2 months before the
release of the service (app)
Over 1K people registered at beta
product version site! Good start!!

4. 4
On launch day, Tech media talked
about our service (app) and user
acquisition jumped!

5. 5
6 days later, user acquisition still keeps
growing via Tech media!

6. 6
But 30 days later, growth stops suddenly
and user acquisition growth falls down
like a valley!

7. 7
6 months of trying to solve the market
problem through product improvement.
Also tried to in change direction from
consumer from to business focus…

8. 8
What did you learn?
Photo Credit: http://www.upsidelearning.com/blog/index.php/2014/02/06/what-did-you-learn-today/

9. 9
Lesson #1.
PR is good for investors and strategic partners,
not user acquisition
Don’t focus PR

10. 10
Lesson #2.
Customers first, partners second. We put partners
first, customers second because we wanted to
increase business scale!
Don’t think scale of
business at first.
Customers first!

11. 11
Lesson #3.
Pivoted from B2C to B2B. The problem was just
wanted to make a profit, and the business direction
went down a passionless path
I know you need a profit, but
must think both short term and
long term.

12. 12
ENDKazunobu Seto
Funder/CEO