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Education	for	a	
circular	economy	
	
Markus	Laubscher	
Philips	Sustainability	
Nov	2015
CE	team	within	Philips:		
	
Driving	circular	thinking	
through…	
•  Generating	proof	points	&	metrics	
•  Thought	leadership	and	collaborations	
•  Driving	internal	engagement	
•  Embedding	in	Philips	processes
4	 November	2014						Philips	Sustainability							
Make	the	world	healthier	
and	more	sustainable	
through	innovation	
Est.	1891	
Headquarters	in	
Amsterdam,	Netherlands	
	
106,000+	
Employees	worldwide		
in	100+	countries	
	
€	21.4	billion	
Sales	in	2014	
	
	
	
∽70%		Of	portfolio	is	business-to-business	
	
		∽25%		Of	revenues	are	recurring	
revenues
A	healthier	and	more	sustainable	world		
Source:		Ecological	Footprint	Atlas	2009		
UN	Human	Development	Index	=	life	expectancy	+	education	level	+	purchasing	power	
https://docs.google.com/spreadsheets/d/1R610SHqETPt4CNLNn0ZfMbZAiO9LS71pCOhNEwpqIrk/
edit#gid=2
Access		to	Care	 Well-Being	
Supporting	
Society	
Green	Innovation	
Green	Operations	
Circular	Economy	
Low	ecological	
footprint	
High	human	development	
The	building	blocks	of	our	approach	Circular	economy	promises	decoupling	of	
development	and	footprint
•  Preserve	embedded	labor,	
capital	costs	and	materials	
of	hardware	
•  Monetize	them	as	long	as	
possible	at	highest	value,	
ideally	as	service	
•  Resource	consumption	is	
reduced	
•  IT	&	Big	Data	make	it	
possible	at	scale
7	
Towards	economic	and	ecological	value	creation	
Circular	models	
have	cost	saving	
potential	of	EUR	
250-500	Billion	
annually	for	
European	
economy	
	
	
Source:		
Ellen	MacArthur		
Foundation,	2013,		
Towards	the	Circular	Economy
8	
Light	as	a	Service	/		
Performance-based	healthcare	
Product	refurbishment	
Modular	designs	deliver	parts	
Recycled	content
9	
Skills	to	make	the	Circular	Economy	work:	
Systems	thinking	is	central	
Design
Collaboration
Business
Models
Reverse
Logistics
Design	products	for	
modularity,	
upgradability,	
reparability,	
disassembly	
Managed	service	
After	service	&	repair	
Buy	back	and	re-use	
Pay-per-use		
Software	
Cross-chain	and	cross-
sector	collaboration,	
IT	tools	
Reverse	supply	chain	for	
Remanufacturing		
Upgrade	
Parts	harvesting	
Materials	recovery
10	
Our	global	partnerships	develop	educational	resources	
you	can	use	
Circular	Economy	Hub	online	
Higher	education	resources	
Circulate	news	
Disruptive	Innovation	Festival	
Reports	on	the	economics	of	CE	
Project	Mainstream:	Reports	on		
-  Plastic	packaging	
-  Paper	recycling	obstacles	
-  Intelligent	Assets
11	
http://www.theguardian.com/sustainable-
business/series/circular-economy
12	
http://circulatenews.org/
13	
http://www.ellenmacarthurfoundation.org/
programmes/education	
http://www.ellenmacarthurfoundation.org/
programmes/education/schools-colleges
14	
https://www.thinkdif.co/
We	are	making	strong	progress	in	our	sustainability	
performance	
	
1	Based	on	sustainability	performance	in	Annual	Report	2014		
	
80%	
of	our	industrial	waste	is	
recycled	waste	in	20141	
Green	
Innovation	
R&D	in	2014	
	
	
€463	Million1	
14th	position	
in	Interbrand	Global	
Green	Brands	2014	
52%	Green	Products	
in	2014	(%	as	part	of	total	sales)1	
13,000	tonnes	
recycled	materials		
used	in	products	1	
1.9	billion		
Lives	improved	
in	2014	1
No	CapEx	
due	to	unique	business	
model	with	financing	
solutions	and	upgrade	
options	
Hassle-free	
performance	based	
managed	lighting	
solution	and	service	
Savings	
on	energy,		
maintenance	and	
depreciation	costs	
Responsibility	
to	minimize	CO2	
emissions	and	waste	
of	materials	
Light	as	a	Service:	Operation	and	performance	
guaranteed	-	from	plan	to	end-of-life	management
Schiphol,	Cofely	and	Philips	have	entered	into	a	collaboration	for	Light-as-a-Service	in	the	
terminal	buildings	at	Amsterdam	Airport	Schiphol.		
	
	
•  3700	LED	fixtures	
•  Schiphol	pays	for	the	light	it	uses	
•  Philips	remains	owner	of	the	installation	
•  50%	reduction	in	electricity	consumption	
•  Fixtures	optimized	for	Circular	Economy	
•  Philips	and	Cofely	responsible	for	the		
				performance	and	re-use	and	recycling	
•  Real-time	performance	management	
Jos	Nijhuis,	CEO	Schiphol:	"It	is	Schiphol's	ambition	to	become	one	of	the	most	sustainable	
airports	in	the	world.	With	this	innovative,	out-of-the-box	solution,	we	set	a	new	standard	
that	matches	the	ambition	level	of	the	airport."	
	
	
Schiphol	in	focus	
November	17,	2014
19	
Performance-based	healthcare	services:		
shared	accountability	in	long-term	partnerships	
Understanding	the	
entire	experience	
Implement	and	
transform	
Give	stakeholders	a	
voice	
Leverage	the	
power	of	data	
Co-create	the	
solutions	
Together	with	our	customers	and	partners	we	co-create	solutions	that	enable	integrated	
people-centric	healthcare	delivery	that	improve	care	and	lower	costs.
20	
Georgia	Regents	Medical	Center		in	focus	
Customer’s	need	
•  Improve	patient	care		
•  More	effective	and	cost-efficient	care		
•  To	six	million	people		
•  Across	a	network	of	three	medical	centers	and	
many	outpatient	clinics	
	
Solution	
•  Strategic	Managed	Services	Alliance	
•  First	of	its	kind	in	the	USA	
•  Philips	provides	medical	technologies,	
consulting	services,	operational	performance,	
planning,	maintenance	
•  Predetermined	monthly	costs		
•  Over	a	15-year	term
21	
Refurbishing	solutions	for	MRI	systems	
•  Systems	rebuilt	and	tested	
according	to	manufacturers	
specifications	
•  	New	vacuum	components	
•  	Customized	configuration	
•  	Latest	software	upgrades	
•  	Latest	hardware	upgrades	
•  	Original	parts	
•  	60-85%	of	new	price	
•  	Same	guarantee	as	new
22	
Philips	Healthcare	Parts	Harvesting	
•  Avoid	value	leakage	throughout	the	value	chain	
•  Ensure	maximum	usage	of	parts	
•  Parts	and	installation	accessories	collected	after	
any	installation,	de-installation,	repair	or	
maintenance	service	
•  Parts	harvested	cleaned	and	tested	to	ensure	
quality	as	new	parts	
•  Strong	infrastructure	for	trade-in	equipment,	
planning	and	logistics	in	place	
•  Collaboration	across	functional	organizations	
and	businesses
23	
SENSEO	Up	built	from	recycled	plastics	
	
Baseplate	90%	recycled	ABS	
from	Post	Consumer	E-waste		
Inner	frame	(not	visible)	40%	
Post	Industrial	Recycled	glass	
fiber	reinforced	
polypropylene	
Total:	13%	recycled	plastics	/	20%	cost	savings
The
Circular Economy
in the
Asia Pacific Region
www.keepasiabeautiful.org

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Education for a Circular Economy