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lean startup lean corporate 
! 
@keesvannunen 
www.valuefirst.nl
Kees van Nunen 
Startup Addict & Firestarter 
Business / Product / Growth Strategy 
150+ startup & corporate innovatie teams 
Opdrachtgevers oa:
Startup = Speedboot 
A ? 
Zoek Modus
Corporate = Olietanker 
A B 
Executie Modus
Cultuur Verandering 
Corporate Startup
Innovation Sandbox 
Support team 
Domein Expert Hustler 
Domein Expertise 
Legal 
Sales 
Lean / Agile Coach Shit Umbrella 
KPI’s Budget 
UX 
Development 
Growth 
Board Champion Board 
Investment Thesis 
Project Team 
Adviseurs Flexibele Schil
1. Mindset 
v 
2. Randvoorwaarden 
v 
3. Experiment Framework 
v 
4. Executie 
v 
5. Spin In - Spin Out - Kill
Karakter Eigenschappen 
! 
Nieuwsgierig 
Gedreven 
Kritisch 
Stress Bestendig 
Hands-on 
Project Team 
Domein Expert Hustler
Skill Training 
! 
Persona’s 
Business Modelling 
Customer Development 
Experiment Design 
Agile / Scrum 
Project Team 
Domein Expert Hustler
Beloning 
Project Team 
Domein Expert Hustler %
Experiment Framework 
Domein Expert Hustler 
Lean Startup Agile / Scrum Tools
Lean Startup
Agile / Scrum
Toolkit
Support team 
Lean / Agile Coach Shit Umbrella 
Domein Expert Hustler
Support team 
Lean / Agile Coach Shit Umbrella 
Domein Expert Hustler
Two-sided Market 
Klanten Project Team Stakeholders 
Shit Umbrella
Support team 
Board Champion Board 
Lean / Agile Coach Shit Umbrella
Investment Thesis 
Board Champion Board 
Investment Thesis 
Lean / Agile Coach Shit Umbrella
KPI’s & Budget 
KPI’s Budget 
Board Champion Board 
Investment Thesis 
Lean / Agile Coach Shit Umbrella
KPI’s 
Acquisitie 
Activatie 
Retentie 
Referral 
Revenue 
Financieel Innovation Accounting
Stage Gated Project Budget 
F.F.F. Seed Series A Series B 
KPI’s KPI’s KPI’s
Flexibele Schil 
UX 
Development 
Growth 
Lean / Agile Coach Shit Umbrella 
Domein Expert Hustler
Adviseurs 
Domein Expert Hustler 
Domein Expertise 
Legal 
Sales 
Lean / Agile Coach Shit Umbrella
Eind Doel 
SPIN IN! 
! 
SPIN OUT! 
! 
KILL
Innovation Sandbox 
Support team 
Domein Expert Hustler 
Domein Expertise 
Legal 
Sales 
Lean / Agile Coach Shit Umbrella 
KPI’s Budget 
UX 
Development 
Growth 
Board Champion Board 
Investment Thesis 
Project Team 
Adviseurs Flexibele Schil
Olietanker Vloot Speedboten
THANKS 
! 
! 
@keesvannunen 
! 
kees@felgrijs.nl 
! 
www.valuefirst.nl

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