This document discusses personal branding and how individuals can represent themselves through branding in the same way companies brand themselves. It recommends that individuals define their personal brand through defining their personality, mission or goals, competencies or skills, values, and personal heroes. This allows individuals to distinguish themselves and be easily understood by others in areas like politics, dating, career management, and job applications. The document provides an example of how one person defined their personal brand using these elements and suggests an activity where individuals interview each other and create personal brand representations of their partner using only five brands.

1. Personal Branding
The Power of Personality

2. A Brand ……
… is recognizable
… is distinctive
… is all about creating the right
associations

3. A Brand ……
... makes the complex
world a lot easier to
understand
… makes you a lot easier
to understand by the
complex world
… wants to be desirable

4. Isn’t that what every person
wants?
Connect your personality with branding

5. Personal branding is ..
Represent a company by a person

6. Personal branding is ..
Represent a person by a company
or or
or or
or or
or
or

7. Personal branding is ….
Branding of people and persons

8. Personal branding needed in …
Politics
Dating
Internships
Job applications
Career management
Search and make the right match

9. Dating with brands

10. Design your personal brand?
Name and logo
Mission, the ultimate goal
Competencies/skills
Values
Personality
Heroes or favourite brands

11. Kees van het Hof in 5 brands
Competencies
Personality
Values
Motivate people
Care and commitment No fun no glory
Personal heroes
Mission
Unorthodox and creative
Happiness in connecting

12. Create your brand in 20 minutes
1. Make couples
2. Take your photo
3. Take two flip-over sheets and markers
4. Interview each other
5. Create a picture of your mate by using five
brands only, describing:
– Goals/ambition
– Special skills/competencies
– Values
– Personality
– Heroes
6. Present one of the sheets to the group in an
elevator speech