A snapshot into how consumers use the Internet in 2019 and where the future of the Internat is headed.

1. How Consumers Use Technology :
And Its Impact on Their Lives
Presented by: Kehley McMahon

2. INTRODUCTION
The Internet today is a widespread information and content infrastructure.
Used in the early beginnings as a means to conduct research and check emails,
the Internet now helps society pay bills, buy clothing, learn new skills, order
groceries, control home appliances and even see a doctor.
The Internet has become a necessity for modern living, society is almost always
online, at times, without even realising it.

3. EVOLUTION OF THE INTERNET
Source: Key Communications - Internet Speed Throwback
1989/1990
‘World Wide Web’ established
1991
‘World Wide Web’ made public
1994
Yahoo Domain registered
Amazon launched
44.4 million users
1995
Microsoft Internet Explorer V1 released
1998
Google Search and WiFi introduced
1999 - Use of Broadband & WiFi increasing
Bluetooth and Myspace introduced
Napster (peer to peer sharing)
Blogger (first blogging platform)
2000
Google AdWords (now Google Ads)
launched
412.8 million users
2004
TheFacebook (now Facebook) launched
Mozilla Firefox released
2005
YouTube launched
1.026 billion users
2006
Twitter is launched
2007 -WiFi enabled smartphones are available
Netflix makes shift to on - demand
streaming
Apple releases the iPhone
The hashtag # is established
2008
Google Chrome browser is launched
2010
Instagram is launched
1.992 billion users
2012
WiFi is now in 25% of homes world wide
2016
282 million selfies had been posted
3.408 billion users
2019
4.388 billion users
Source: Visual Capitalist - Timeline: The 30-Year History of the World Wide Web

4. GLOBAL DIGITAL SNAPSHOT
Source: Datareportal - Digital 2019 - Q2 Global Digital Statshot

5. Source: Datareportal - Digital 2019 - Q2 Global Digital Statshot

6. Source: Worldatlas - List Of Countries By Internet Users

7. INTERNET USE: DEVICE PERSPECTIVE
Source: Datareportal - Digital 2019 - Q2 Global Digital Statshot

8. DEVICES OWNED
The three main devices used to
connect consumers to the Internet are
the smartphone, tablet and laptop.
The Internet can be accessed by a
variety of other devices, to provide
products and services to the
consumer. These are, but not limited
to:
- Smart TV’s
- Fridges
- EFTPOS machines
- Vehicles
- Home lighting & security systems
96% Smartphone
36% Tablet
71% Laptop
Source: Globalwebindex - Digital Snapshot: Global

9. HOW CONSUMERS SEARCH FOR INFORMATION
Transactional
When a user is searching
with intent to make a
purchase.
- ‘flights to New York’
- ‘purchase an iPhone’
Navigational Informational
When a user wished to
visit a specific site or
vendour.
- ‘Adidas crop top’
- ‘Netflix’
When a user is searching
for specific information.
- ‘How to stop fruit flies’
- ‘How to cook the perfect
steak’
Source: TextBroker - Types of Searches, Transactional, Navigational, Informational

10. ONLINE VIDEO TRENDS
Source: Biteable - 55 Video Marketing Statistics for 2019
- 75% of video plays are on mobile devices, with 92%
of those viewers sharing the video with someone else.
- 78% of the population watch online videos once a
week with 55% of people watching videos online daily.
- 33% of viewers will stop watching a video after 30
seconds, 45% by one minute, and 60% by two
minutes.
- Social media posts with video have 48% more views.
- Over 1.9 billion people use YouTube, almost a third of
the Internet.
- Facebook has over 8 billion video views per day.
- Snapchat users watch 10 billion videos each day.
Source: Visual Capitalist - What Happens in an Internet Minute in 2019

11. CONSUMER SPEND ONLINE
Source: Datareportal - Digital 2019: Global Digital Overview

12. The Internet is now used for more than just a way to send and receive communications or conduct research. Over the years the Internet and consumer’s use
of the Internet has evolved into a giant network of people and ‘things’ connected online. This includes, but is not limited to wearable devices, home
appliances, ATM’s and even components of large machinery.
It is clear that with Broadband Internet becoming cheaper and more readily available, an increase in WiFi compatible devices and smartphone ownership
skyrocketing, that the future of the Internet lands with ‘IoT’ and it is here to stay.
Source: Code for Billion - Evolution of Internet of Things(IoT)
17/9
SUMMARY = ‘IoT’

13. Sources
Visual Capitalist - Timeline: The 30-Year History of the World Wide Web
https://www.visualcapitalist.com/30-year-timeline-world-wide-web/
(accessed 19/9)
Key Communications - Internet Speed Throwback
https://www.keycomm.com.au/history-of-internet-in-australia/facebook-pos
t-internet-speed-throwback/ (accessed 19/9)
Datareportal - Digital 2019 - Q2 Global Digital Statshot
https://datareportal.com/reports/digital-2019-q2-global-digital-statshot
(accessed 19/9)
TextBroker - Types of Searches, Transactional, Navigational, Informational
https://www.textbroker.com/types-searches-transactional-navigational-infor
mational (accessed 19/9)
Globalwebindex - Digital Snapshot: Global
https://bluesyemre.files.wordpress.com/2019/07/global-1.jpg (accessed
19/9)
Source: Code for Billion - Evolution of Internet of Things(IoT)
https://codeforbillion.blogspot.com/2017/10/evolution-of-internet-o
f-thingsiot.html (accessed 19/9)
Worldatlas - List Of Countries By Internet Users
https://www.worldatlas.com/articles/the-20-countries-with-the-most-in
ternet-users.html (accessed 25/9)
Datareportal - Digital 2019: Global Digital Overview
https://datareportal.com/reports/digital-2019-global-digital-overview
(accessed 25/9)
Biteable - 55 Video Marketing Statistics for 2019
https://biteable.com/blog/tips/video-marketing-statistics/
(accessed 26/9)
Visual Capitalist - What Happens in an Internet Minute in 2019
https://www.visualcapitalist.com/what-happens-in-an-internet-minut
e-in-2019/ (accessed 26/9)