1. KEITH E. FEINSTEIN
60 Pleasant Plains Road
Stirling, NJ 07980
908 644 8373 keith@eurekaexhibits.com
SUMMARY OF QUALIFICATIONS
Innovative CREATIVE COMMUNICATIONS PROFESSIONAL with a proven record of success. Creative
and persistent problem solver and “out-of-the-box” thinker who thrives on challenges and gets the job done.
Bright, dedicated and decisive team-player with excellent interpersonal and communications skills.
Collaborative leader and facilitator, planner and win/win negotiator dealing effectively across all levels of the
organization. Accustomed to a fast pace and multiple projects while providing value-added advice to senior
management enabling them to achieve their corporate objectives.
Areas of Expertise
Interactive Media from inception to completion including creation of sophisticated, highly complex
experiences across a variety of media. User-centered design including information architecture, user research,
proof-of-concept and prototyping, visual and interaction design, educational experiences, interface design, and
creative concept and brand visualization strategy involving the incorporation of video, advertising, information
design and narrative.
Creative Direction including conceptualization of campaign visuals and concepts, direction and supervision of
design teams/writers/programmers/photographers/illustrators/freelancers, design of international and domestic
print/local radio/cable TV advertising, illustration, direct mail design, web site and collateral material design,
production of promotional videos and sales tools, and direct mail/TV script/space ad copy writing.
Visual Communication/Art Direction including identifying, recruiting and managing of creative staff in order
to most effectively deliver on concepts. Communicating company goals to visual people in a visual manner
through storyboarding and illustration, film/television and special effects production, interactive media,
branding & print design (branding, brand development, corporate identities, advertising, editorial, collateral
sales materials - direct mail, print ad design conception and supervision, product package and mailer design).
Marketing Communications including translating marketing/client goals into advertising and communication
campaigns including selecting choice of consumer media, trade and museum shows and publications, press
relations, developing sales promotions for target audiences. Brand development, consumer and trade advertising
content, copy development for packaging and collateral materials, trade show design and planning, special
events; sales collateral development from cost estimating, evaluating, selecting and working with designers,
printers, photographers and other suppliers through production, direct mail and copy writing, space ad copy
writing; print ad conception, design, supervision and editing, product package design & instruction, Internet
web site content development, video and interactive demo development, greenscreen as well as ad agency &
freelance vendor supervision.
Strategic Planning including assessment of key issues, opportunities/risks/cost/profit drivers; defining goals,
objectives and strategic alternatives, industry research/competitive analysis, critical success factors, developing
recommendations and analysis
Team Building & Creative Management including hiring, internally recruiting appropriate talent or
identifying suitable contractors, defining new or baseline existing processes, developing and managing cross-
functional teams and managing cost/schedule/quality balance.
Personnel Management including identifying potential candidates/contractors, interviewing and hiring,
evaluation, employee termination, wage and salary administration, resource allocation, code of conduct policies,
and employee communications.
Analysis & Development of New Business from initial evaluation, project conception to production and
handoff including conducting brainstorming, understanding of market research and analysis, developing
strategic plan, technical feasibility, defining user requirements, cost analysis, vendor selection, formulation of
contractual terms/conditions, talent evaluation & technical team building, facilitating kickoff and subsequent
review meetings, daily progress reporting, issue status and resolution, communication of results, recommending
new design, developing white papers; and prototyping development, testing, and implementation.

2. BUSINESS EXPERIENCE
2005 Creative Director, Partner, Eureka Exhibits, LLC. Greer, SC
to pioneer museum exhibits company with a focus on incorporating video games, computer simulations
Present and mass-production techniques into the museum exhibits marketplace.
Returned to company and help grow it from start-up into a concern with three major product lines
(and a fourth to come) including a patented modular building system, a NASA Space Act Agreement
partnership, permanent installations under construction, and record-breaking shows in 40+ museums
around North America. Responsible for assisting with overall company strategy, selection of projects
to pursue, definition of project scope, budgeting, identification of experts and talent,
hiring/subcontracting, management of creative process to specific company goals, proposal writing,
and resource allocation. Accountable for the group’s creative quality, process and delivery. Member
of the operations team. Managed 5 subcontractors in 3 disciplines and panels of expert content
advisors that included world-renown scientists. Reported to Principal and Chief Operations Officer.
*To increase revenue and expand market share, analyzed marketplace and polled customers in order
to formulate an entirely new product concept. Identified key contractors, freelancers and vendors,
including a major plastics manufacturer, and negotiated to bring them on board. Gained the buy-in of
NASA and other technical experts and created an entertainment and educational concept that marries
theatrical environments and 7 linked video-games (both 3D and 2D), live-action filmed segments and
robotics. Designed all video games, wrote and filmed live-action green screen segments integral to
games, wrote signage as well as promotional materials. Managed 2 writers, 4 artists as well as video
game software programming team, art team, robotics subcontractor and CAD contractor, Created and
produced entire guidelines for production of every aspect of the project. Result: exhibit premiered in
October at Space Center Houston, NASA’s Visitor Center for the Johnson Space Center and broke
every attendance record they have on the books stretching back to their opening year. Exhibition
booked for multiple installation stretching 5+ years into the future including an entire year-long show
at the San Diego Air and Space Museum and an as-of-yet undisclosed permanent site. A second
copy of the exhibit is currently being built to meet demand.
*To meet demanding customer needs while maintaining flexibility and not breaking the bank.
Designed a modular building system for constructing temporary or permanent indoor museum and
exhibit environments that is also applicable to retail and office spaces. Conceived and designed
initial plans for the system and aesthetic design and got management buy-in, worked with CAD
freelancers to refine concept with manufacturability in mind. Identified and negotiated with plastics
manufacturer for production and supervised tooling design. Worked with intellectual property
attorney on US Patent Application process, gathering and producing all necessary artwork for that
process. Result: Company was granted US Utility and Design Patents in less than one year by the
USPTO. Modular system deployed at two museum installations so far, and working as expected –
enabling flexibility while completely transforming the space.
*To establish company credentials in a new field, initiated contact with experts in the field and
pitched them on the company’s unique and highly interactive approached. Worked with these
experts to create an advisory panel that would ensure the product’s eventual integrity while not
hampering flexibility of approach or production. Invited to give speech at NASA’s Langley Research
Center on the project and then subsequently invited to NASA Headquarters in Washington D.C. to
give a presentation on the project to their Outreach and Education divisions. Result: company
granted a NASA Space Act Agreement partnership (the same type of partnership that the Jet
Propulsion Laboratory and SpaceX have), company subsequently asked to consult on, and bid for, the
creation of future NASA outreach and exhibits projects.
6/07 Freelance Interactive Marketing/Physical Marketing designer, on projects for companies such as

3. to Eisai Pharmaceuticals, Astellas and others. Created conceptual designs, strategies and supervised
1/08 CG concept art for trade show exhibit structures and interactive marketing programs.
1/07 Creative Director/Creative Producer, Impact Unlimited, Inc.. Dayton, NJ,
to a $40 million trade show, meetings and events company focusing on the pharmaceutical and high
6/07 technology industries.
Responsible for distilling client needs into concept development, selection of creative concepts to
pursue, budgeting, identification of experts and talent, hiring/subcontracting, management of creative
process to specific company goals, proposal writing, presentation copy, design, and resource
allocation, pitching concepts and campaigns to client for interactive, video and audio production and
trade show exhibit in-booth promotions. Managed teams of graphic artists, 2D and 3D designers,
writers. Reported to Director of Creative Communications. Left company when upper management
insisted that I relinquish ownership stake in Eureka Exhibits.
* To beat the competition and win $800,000 contract with Sanofi-Aventis for their trade show
booth and interactive in-booth promotion, evaluated RFP and analyzed client needs, developed
concepts and nurtured concepts of other team members, liaised with Account and Sales teams,
selected concepts to pursue, managed production of graphics, video, developed interactive
processes, wrote and edited copy, coordinated interactive concept themes and designs with creative
personnel responsible for physical exhibit themes and designs, participated in pitch to client Brand
and Product teams. Result: company won contract for both in-booth interactive and physical
exhibit build totaling approx. $800,000.
* To retain the business of an important aerospace client whose new brand team was dissatisfied
with the company’s recent proposals and threatening to take their business elsewhere, was brought
onto project, analyzed client’s goals and desires and determined the root cause of client’s
dissatisfaction with company’s previous proposals. Redesigned booth graphical treatment,
illustrated graphical treatment and supervised 2D design and 3D design for booth appearance.
Result: Client satisfied and remained with Impact as their exhibits company, Brand Team reported
that the Intelsat booth was the “hit of the show”.
*To gain audience awareness for GE Healthcare Molecular Imaging, analyzed client’s marketing
message and needs and developed a unique and exciting attractor/promotion that incorporated
remote control telepresence units that would reinforce brand identity and involve audience in
product messaging. Wrote and determined process, designed and supervised graphics production,
selected and interviewed vendor quotes for budget and feasibility, consulted with engineering
department to ensure feasibility and production, testing and delivery schedule, wrote presentation
Result: Promotion approved and selected by client, however due to client delaying their
decision past the deadline point, promotion would not have been able to be completed by target date
and will be the main contender for the next exhibit cycle.
2005 Creative Director/Project Manager, Eureka Exhibits, LLC. Berkeley Heights, NJ,
to a start-up museum exhibits company with a focus on incorporating computer simulation
1/07 and mass-production techniques into the museum exhibits marketplace.
Responsible for assisting with overall company strategy, selection of projects to pursue, definition of
project scope, budgeting, identification of experts and talent, hiring/subcontracting, management of
creative process to specific company goals, proposal writing, and resource allocation. Accountable
for the group’s creative quality, process and delivery. Member of the operations team. Managed 5
subcontractors in 3 disciplines and a panel of 5 expert content advisors. Reported to Principal and
Chief Operations Officer.
* To compete directly against much larger and better capitalized competition while producing similar
quality of services, researched industry, assembled a group of expert advisors on both content and
marketplace and selected subject matter that would enable company products to reach the widest

4. possible audience. Designed innovating product concept around chosen subject matter and
managed creative team to produce an exhibit concept that could compete with the top of the line
products in the market. Result: project selected by COO for production, innovative use of mass
production techniques and computer simulation enable project design to be produced for
approximately 25% of the cost of major competing products.
* To effectively market product and launch company brand, co-authored and managed the strategic
marketing plan. Defined primary and secondary goals. Recruited 5 of the top 10 scientists in the
world in this particular field of study to achieve scientific credibility with audience and in delivery
of the product. Wrote both print copy and video scripts and edited them in accordance with the
recommendations of advisors. Researched and interviewed candidates for print and video
production and design. Selected, hired and managed talent to produce a 23 page booklet and 3
minute accompanying DVD that both established the brand identity and clearly defined the concept
of the first in a proposed series of exhibits. Result: marketing materials produced on-time and
under-budget while also preparing assets created for subsequent re-use.
* To design a text intensive sales brochure that still sells. Developed a graphic theme that organized
textual content into discrete sections and accompanying sidebars and images that reinforce each
sales point. Result: Brochure approved, mailed to over 500 museums across the country to an
excellent response.
* To promote the business, mailed marketing materials to 500 of the top natural history museums,
science museums, zoos and children’s museums. Result: recipients quoted comparing marketing
materials with companies and institutions much larger; “I’ve never heard of you before, but you
sure understand what museums want;” Within 3 weeks of first mailing (6/30/06), contract requests
totaling $585,000 had been received.
1/00 Creator/Project Director/Spokesman, Electronics Conservancy, LLC, New Providence, NJ.
to a company formed to preserve and chronicle the history of interactive electronic entertainment
2005 through the production and touring of an international traveling museum exhibition titled
“Videotopia”.
Returned to active role in company to raise profile of Videotopia exhibition and bring it out to
market once more.
* Responded to individual requests for exhibition rental that were going unfulfilled by shifting focus
from multi-year tours to individual rentals. Enabled a work-around to industry standard practices
regarding shipping and booking of exhibits, which allowed for company to use existing, aging,
exhibit asset to fill short-notice customer demand. Result: company assets in greater use; bringing
in revenue rather than remaining in storage; secured bookings on short notice with major science
centers including The Singapore Science Centre and the Orlando Science Center.
* To raise the profile of the company’s assets by positioning them as historic artifacts and valuable
in their own right, developed relationships with media and academia, serving as expert advisor and
on-air talent for CNN, CNBC and in numerous internet and print interviews. Result: exhibited
artifacts are recognized for their value, achieved working relationship with the American Museum
of the Moving Image (AMMI) in Astoria, NY, served as moderator for their presentation on the
history, future, art and science of electronic entertainment, negotiated agreement, preliminary
approval by the relevant museum committees for a new tour of Videotopia under the banner of the
AMMI, after which the exhibit would become a permanent part of their collection.
*Served as expert advisor for the U.S. Post Office for its videogame stamp (Celebrate the
Century), Microsoft (Microsoft Arcade), Digital Eclipse Software (Atari, Williams and Namco
compilations for PS, PS2, Xbox, PC) and called to testify on the state and effects of videogame
violence by the New York State Senate.

5. 7/98 Creator/Project Director, TVNEXT, INC., Summit, NJ, a company formed to produce interactive
to television programs and integral internet commerce and community sites. The company folded in
1/00 2000 after the internet crash caused the financial models to change.
Responsible for developing the conceptual and organizational framework to enable the delivery of a
unique form of interactive television driven by an internet community complete with integrated
advertising and commerce. Wrote, pitched concept to networks, directed and co-produced
promotional shorts for television and the web. Managed 2 corporate sub-contractors, dealing
collectively with a staff of over 20. Reported to President, other principals and investors.
* To promote an innovative new product, wrote, directed and supervised production of a 3 minute
video which included over 2 minutes of broadcast quality computer graphics/special effects, and an
interactive web site featuring video, FLASH animation, and music. Identified, interviewed,
requested and evaluated bids on both the computer graphics effects and web site design. Selected
and managed contractors. Designed, storyboarded and directed special effects shots and supervised
editing and audio dubbing/titling of video project. Result: successfully pitched television project to
A&E Network's History Channel Head of Programming Charlie Maday and Programming Vice
President Susan Werbe; deal struck and in contract negotiations when internet economy collapsed
causing all internet related projects with the network to be placed on hold.
9/93 Creator/Project Director, Electronics Conservancy, LLC, New Providence, NJ.
to a company formed to preserve and chronicle the history of interactive electronic entertainment
7/98 through the production and touring of an international traveling museum exhibition titled
“Videotopia”.
Responsible for defining project scope and conception, identifying and managing contractors,
supervising and approving construction and transport of physical exhibit elements. Defining scope
and content as well as programming and deploying exhibit computer interactives, promotion,
contract review and negotiation and deployment of exhibit to science museums across the United
States and in Asia. Managed staff of 2 technical and logistic services employees, handling all
customer service and correspondence. Reported to other principals and investors.
* To compete against larger companies and institutions and break into a new market with a limited
budget, conceptualized and promoted an innovative museum exhibit concept. Achieved buy-in
from established and respected science and technology museums, identified and negotiated with
exhibit fabricators and potential hosts, and supervised construction and deployment of exhibition.
Managed staff and exhibit tour schedule, promoted exhibition to potential sponsors. Result:
exhibition completed on-time and under budget to premier at the Carnegie Science Center in
Pittsburgh, PA for the summer of 1996; exhibit toured many of the most well attended and
respected museums (Franklin Institute Science Museum, Museum of Science and Industry Tampa,
Dallas Science Place, Maryland Science Center, Singapore Science Centre, etc.) garnering rental
fees of up to $150,000 per booking.
* To attract attention and achieve publicity in order to gain market share on a limited budget,
selected and pursued an interesting and unexpected subject matter. Generated “buzz” among
dedicated fan base of individuals nationwide. Interviewed, selected and managed, and assisted the
performance of Public Relations professionals to keep costs under control. Result: exhibit
featured in Forbes Magazine, USA Today, Wall Street Journal, CBS This Morning, the History
Channel’s Modern Marvels, CNN, CNBC, and many local television news programs; exhibit
booked a minimum of once per year for 10 years with no additional PR or marketing expenses.
*To obtain sponsorship and promotion of major corporations without the benefit of being a non-
profit organization, identified potential sponsors based on subject matter of exhibition. Defined
exhibit tour in terms that resonated with potential sponsors. Designed and produced sponsorship

6. marketing packages, contacted and followed-up with sponsor personnel. Result: obtained
sponsorship of both Advanced Micro Devices (AMD) and Microsoft for exhibition.
* To prevent company from missing the launch date due to problems in the construction of a key
exhibit element, consulted with designers, contractors and parts suppliers. Personally inspected the
improperly performing component and devised a modification that was able to be performed in less
than 15 minutes. Result: exhibit launched on time at the Franklin Institute, with these critical
elements fully functional; units have been in operation for nearly a decade and are still performing
properly.
*Designed and assisted in staff company booth for industry trade show. Developed company
message for event and determined thrust of booth’s staff sales pitches and conversations.
EDUCATION
Bachelor of Arts in Psychology, DREW UNIVERSITY, Madison, NJ, 1991.
LIFE Chiropractic College, Marietta, GA, 1992-1995.
Joe Kubert School of Cartoon and Graphic Art, Dover, NJ, 1977-1979.
Adjunct education in the basics of art and visual storytelling.
Skilled artist, proficient in Photoshop, Word, Powerpoint. Experienced with Adobe Creative Suite
including Adobe PhotoShop, inDesign, video editing software.
PERSONAL DATA & INTERESTS
Married with two children, excellent health. Willing to travel. Reading, art, technology, history,
European sports cars, film, interactive media, space and science fiction, paleontology and
archaeology.