Innovation is a lonely business. Innovators inside corporates face the risk of failure and misunderstanding, in their attempt to forge disruptive strategies.
But with the rate of change that technology has enabled, the bigger risk is NOT to innovate.
So the IAB Singapore Innovation Committee created this handy little guide to make innovation be a slightly less lonely proposition.
Please feel free to share and use in your own presentations, just remember to give IAB props!
17. Structure Tip #4:
Build a rapid process to evaluate
learning, decide
go/ no-go, and move on
to the next iteration.
Google X does this daily.
18. Structure Tip #5:
Set clear criteria and
process to transition an
idea from the
Innovation track into a
Business As Usual
activity.
19. “FAILURE IS NOT FAILING.
FAILURE IS FAILING TO TRY.”
MARK WEBBER
20. With thanks to the members of the
IAB Singapore Innovation
Committee
Keith Timimi
Evelina Lye
Sergio Salvador
Balaji Ramanujam
Simon Kearney
Aaron Jackson
Gloria Mathis
Gerard Lechau
Fletcher Khoo
Carl Griffith
Miranda Dimopoulos
Tobias Wilson
VML Qais [Chair]
Sapient [Vice Chair]
Google
Potential Unlimited
Click2View
Effective Measure
R/GA
Outbrain
Adz Central
Havas Worldwide
Executive Director, IAB
@accomplice [Leadership Council Liaison]