UX Stories to tell in the Dark

3. UX Stories to Tell in the Dark #UXintheDark | @manage_Kelley

4. #UXintheDark | @manage_Kelley

5. #UXintheDark | @manage_Kelley Image by Boys and Girls Club of Manchester

11. #UXintheDark | @manage_Kelley This is what you get when you search for Ektron on Pinterest

12. #UXintheDark | @manage_Kelley This is what you get when you search for Ektron on Pinterest

13. What’s your story? #UXintheDark | @manage_Kelley

14. Lost in the Woods #UXintheDark | @manage_Kelley

15. #UXintheDark | @manage_Kelley Image by Joshua Mayer

16. #UXintheDark | @manage_Kelley Newegg.com website

18. #UXintheDark | @manage_Kelley StackExchange website

19. #UXintheDark | @manage_Kelley Photo by Dennis Wilkinson

22. #UXintheDark | @manage_Kelley Image by Jonnie Andersen

23. Lost in the Woods #UXintheDark | @manage_Kelley

24. Ghosts #UXintheDark | @manage_Kelley

25. #UXintheDark | @manage_Kelley • "Battle Chess" Via Wikipedia

26. https://www.youtube.com/watch?v=HSxUCrIjUIc&feature=youtu.be #UXintheDark | @manage_Kelley

27. #UXintheDark | @manage_Kelley Photo by Scott Smith

28. #UXintheDark | @manage_Kelley Image by Brainstuck

29. #UXintheDark | @manage_Kelley Photo by Kat N.L.M

30. Photo by Rosenfeld Media#UXintheDark | @manage_Kelley

31. #UXintheDark | @manage_Kelley Photo by Rosenfeld Media

33. Ghosts #UXintheDark | @manage_Kelley

34. Stalkers #UXintheDark | @manage_Kelley

35. One Target employee I spoke to provided a hypothetical example. Take a fictional Target shopper named Jenny Ward, who is 23, lives in Atlanta and in March bought cocoa-butter lotion, a purse large enough to double as a diaper bag, zinc and magnesium supplements and a bright blue rug. There’s, say, an 87 percent chance that she’s pregnant and that her delivery date is sometime in late August. ” How Companies Learn Your Secrets –Charles Duhigg NYTimes.com #UXintheDark | @manage_Kelley How Companies Learn Your Secrets –Charles Duhigg NYTimes.com

40. Stalkers #UXintheDark | @manage_Kelley

41. Doppelgangers #UXintheDark | @manage_Kelley

49. WE LOOK NOTHING ALIKE #UXintheDark | @manage_Kelley Image by BurgersZoo

51. Services like Twitter and Pownce (and there are others, too…) are highly viral and benefit from the network effect. People want to join the service that all of their friends already use, and so each new user adds value to the network as a whole. By that measure, Twitter is far ahead of Pownce.” #UXintheDark | @manage_Kelley Kevin v. Evan TechCrunch - Michael Arrington (@arrington)

52. • Photo by Rosenfeld Media#UXintheDark | @manage_Kelley Photo by Rosenfeld Media

53. Doppelgangers #UXintheDark | @manage_Kelley

54. Bloody Mary #UXintheDark | @manage_Kelley

59. 3-Fingered Willy #UXintheDark | @manage_Kelley

61. This is far far worse than email. (New email always shows up at the top of my inbox, where Google Wave can bring me new stuff deep down at the bottom of my inbox). It’s far far worse than Twitter (where new stuff ALWAYS shows up at top). It’s even far worse than FriendFeed, which my friends always said was too noisy. At least there when you write a comment on an item it pops to the top of the page. And, worse, when I look at my Google Wave page I see dozens of people all typing to me in real time. I don’t know where to look and keeping up with this real time noise is less like email, which is like tennis (hit one ball at a time) and more like dodging a machine gun of tennis balls. Much more mentally challenging.” #UXintheDark | @manage_Kelley GOOGLE WAVE CRASHES ON BEACH OF OVERHYPE - Robert Scoble

66. How Do You Turn On The #@!&% Air? You'd think a $105,000 luxury car like the new Mercedes S550, with its highly tuned suspension, seat massagers, and ultraquiet cabin, would be a joy to drive. And it is, in every way except one. Mercedes had to go and copy BMW's complex, cumbersome iDrive system, the Windows-like interface that drivers must navigate merely to play a CD or cool down the interior. Toggling from the stereo screen to the climate menu to get the AC running requires a series of twists and clicks of the controls, not to mention keeping at least one eye on the screen. Whatever happened to the button with the snowflake on it?” #UXintheDark | @manage_Kelley - David Welch, Bloomberg Business Week

69. 3-Fingered Willy #UXintheDark | @manage_Kelley

70. Lone Survivor #UXintheDark | @manage_Kelley

71. #UXintheDark | @manage_Kelley Photo from wikipedia

73. #UXintheDark | @manage_Kelley Image from UTest

74. #UXintheDark | @manage_Kelley Image from UTest

75. Lone Survivor #UXintheDark | @manage_Kelley

76. All that was left… #UXintheDark | @manage_Kelley

77. #UXintheDark | @manage_Kelley Image by chuddlesworth

78. #UXintheDark | @manage_Kelley Image by Bart

79. #UXintheDark | @manage_Kelley Photo by Davies + Starr

82. All that was left… #UXintheDark | @manage_Kelley

88. #UXintheDark | @manage_Kelley Image by newsclip

89. #UXintheDark | @manage_Kelley Image by nina-boesch

90. UX Stories to Tell in the Dark #UXintheDark | @manage_Kelley Recommended Reading Why We Fail by Victor Lombardi UX Story Tellers edited by Edited by Jan Jursa, Stephen Köver and Jutta Grünewald Credits Campfire Slide Background Photos by Chris Zielecki and Andreas Köberle Fonts KG Ten thousand reasons and Trebuchet Continue telling your story at UXintheDark.tumbler.com or tweet #UXintheDark

UX Stories to tell in the Dark

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UX Stories to tell in the Dark