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Creating a Fresh Approach to an Old Challenge
Using Human-CenteredDesign to Connect Employers and Job Seekers
Linda Weber, Community Volunteer & HCD Trainer
Kelley Ring, Sr. Business & Research Analyst, SDWP
Judy Lawton, Founder & CEO, The Lawton Group
Agenda
1. Background
2. What is HCD?
3. The HCD Process
4. Our experience & ICT Industry Expo
5. Employer experience
6. Activity
Background
Linda Weber
Community Volunteer &
HCD Trainer
The Challenge
What is HCD?
• Inspiration
• Ideation
• Implementation
Steps of HCD/CCD
Steps of HCD/CCD
Our process
Kelley Ring
SD Workforce Partnership
• Inspiration
• Ideation
• Implementation
How might we . . .
. . . streamline
the hiring
process for
employers?
Employer’s perspective
Judy Lawton
The Lawton Group
• Inspiration
• Ideation
• Implementation
Activity
How might we . . . ?
How might we . . .
. . . get employers involved in the career
centers?
. . . meet the needs of employers?
. . . better inform job seekers of local
opportunities?
Brainstorm
5 minutes
Cluster ideas / find themes
10 minutes
Build prototype
7 minutes
Present your idea & prototype
1 min each table
Wrap-up & Questions
• Linda Weber
lindahomeemail@yahoo.com
• Kelley Ring
kelleyaring@gmail.com
• Judy Lawton
judy@thelawtongrp.com
Resources
DOL Customer-Centered Design Challenge Launch
https://www.workforce3one.org/view/5001607847416989609/info
How human-centric design thinking can power creative problem-solving
https://www.marketingmag.com.au/hubs-c/human-centric-design-thinking-can-
power-creative-problem-solving/
HCD Tool Kit, articles, examples of projects, online community, online courses
and more: http://ideo.org and http://designkit.org
HCD workshop: April 4-5 in El Cajon, CA (San Diego County)
For information, contact Linda (lindahomeemail@yahoo.com)

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