1. Social Media
Kelly Ahern

2. Facebook 201

3. Taking your Facebook game to the next level
What we’ll cover:
Build a better Facebook post
Determine when to use Paid versus Organic
Why photos and video are QUEEN
How to leverage Facebook Live

4. 5 tips
to improve your Facebook posts.

5. 5 tips to improve your Facebook posts
1. Consider creating a roadmap
Cover a variety of topics that will spark interest in your audience
Throw some ideas out, what resonates with YOU?
Next, create a content calendar, build in time to create or source images
Schedule, schedule, schedule!
Start with a weekly calendar to allow yourself the flexibility to stay current

6. 5 tips to improve your Facebook posts
2. Write for ‘Skim Readers’
Can you read it in 8 seconds or less?
The first 3 - 4 words are CRUCIAL
Think in headlines
Include buzzwords

7. 5 tips to improve your Facebook posts
3. Consider hashtags wisely
Leverage trending topics and Celadon Road campaigns
i.e. #MotivationMonday, #TestimonialTuesday, #WhyICeladonRoad
Don’t overdo it!
Test your audience; do posts with #hashtags perform better or worse?

8. 5 tips to improve your Facebook posts
4. Customize your post
You can customize these 3 things:
Main image
Post title
Post description
Posts are searchable, so add those keywords!
Make it relevant, but also keep it accurate

9. 5 tips to improve your Facebook posts
5. Experiment with publishing times
Experts say:
The best days to post on Facebook are Thursday and Friday
The worst days to post on Facebook are Monday through Wednesday
Do you want more shares or clicks?
For more shares, it’s recommended to post around 1:00 pm
For more clicks, it’s recommended to post around 3:00 pm or after

10. Organic vs. Paid,
here’s how to decide.

11. Keeping your audience engaged, organically
Establish your unique selling proposition
What value are you providing for your fans?
Why should they keep coming back to your page?
Why should they click on your posts?
Why should they share your content?
What do you do that your competitors can’t compete with?
Leverage and showcase that!

12. Keeping your audience engaged, organically
Content, competition and surveys
Content matters, people want:
To be moved emotionally
To be educated; teach them something new
To feel connected; show them you do more than just
sell Celadon Road
Giveaways spark engagement
i.e. Check out the results from our #SpringCleaning
contest!

13. Keeping your audience engaged, organically
Interact with your fans
Your job is to establish a community
Respond to all queries and complaints in a timely and polite manner
Address any concerns that your fans have about your product and/or service
Let your personality shine through your responses
Signing off with “Xo” is a fun one I’ve picked up!

14. The power of paid
There’s a heck of alotta noise out there
Organic posts only get shown to your fans, unless shared
Paid posts allow you to target people you want to reach
You can target by:
Demographic
Location
Interest

15. The power of paid
To boost or not to boost? 4 things to consider...
1. Do you have a strategic goal?
Are you looking for simple brand awareness? Or do you want more, like to boost web traffic?
2. They key lies within who you are targeting
It’s easy to boost, selecting your audience is the tough part! Don’t target too narrowly, but don’t
leave it too broad either.
3. Find the best time
Defer back to the “recommended times”

16. The power of paid
Understand all of your options
Are you looking to increase post reach and engagement?
Then stick with Boosted Posts
Do you want to acquire more fans?
Try the “Promote Your Page” option
Hoping to increase traffic to your personal Celadon Road business site?
Utilize the larger image, additional text and “Learn More” options

17. Sample paid ads
Boosted
Fan Acquisition
Web Traffic

18. Who rules the world?
...photos and video.

19. Why photos & videos make a difference
If you don’t know, now ya know...
Researchers found that colored visuals increased a person’s willingness to read
content by a whopping 80%
Content with relevant images gets 94% more views than content without
Shoppers who view video are 1.81x more likely to purchase than non-viewers
Using the word “video” in an email subject line boosts open rates by 19%
Infographics are liked and shared 3x more than other content

20. Why photos & videos make a difference
Key takeaways
The quality matters, it really really matters
Facebook’s new Timeline places BIGGER emphasis on photos and video
The auto-play feature allows you to capture a viewer’s attention instantly
Consider the “Pinterest Effect”
Keep in mind, images also affect search

21. Facebook Live
for the direct selling #bosslady.

22. Leveraging Facebook Live to grow your biz
A refresher: What is Facebook Live?
The “best way” to interact with viewers in real time, allows you to:
Field a prospect’s burning questions
Hear what's on their mind
Review their Live Reactions to gauge how your broadcast is going
Instant connectivity
Followers will get a notification when you “Go Live”
Facebook recommends you stay live for at least 10 minutes to get more viewers, but you can

23. Leveraging Facebook Live to grow your biz
Location, location...
Decide where you want to “go live” from
On your personal Facebook profile
On your Celadon Road Facebook Business Page
In a group
In an event
Keep in mind that if you choose to do your party on your Facebook Business
Page, you will be able to edit the video, download, and share it as well as view

24. Leveraging Facebook Live to grow your biz
The content matters
Treat it like the presentation portion of an in-home party
Or use it for special announcements, like:
New customer and hostess specials
Step-by-step tutorials for how to use XYZ product
Personal testimonials and product reviews
To live stream yourself at a trade show, craft show or other vendor event

25. Leveraging Facebook Live to grow your biz
Ready to “Go Live”?
1. Choose a great title
It shows up in the Newsfeed, make it compelling so folks want to join!
2. Make sure you have good internet signal
WiFi is preferred so that your video runs smoothly
3. Use a tripod or selfie stick
4. Speak slowly and clearly

26. Leveraging Facebook Live to grow your biz
Tips for putting on an A+ performance
Welcome people by name as they arrive
Repeat your website URL, ordering instructions, and incentives several times
Be prepared for possible problems and handle them calmly and effectively
FOLLOW UP!
Keep in touch with everyone who came, ordered, or just “hung out” for a little while
Do not Friend Request everyone who joined, but certainly invite them to connect with you

27. Content Creation

28. Creating, repurposing & sharing content
What we’ll cover:
How to slice n’ dice to create multiple posts
The best FREE tools in the game
Where to go for trustworthy content

29. Content Origami
the art of maximization.

30. Get the biggest bang from your content
What is content origami?
Well...I sorta made it up 😉
The general premise is to think strategically about how you
Create
Repurpose
Deliver your content
Create a formula that works for you

31. Get the biggest bang from your content
Think of it as spider’s web
Ask yourself:
How can I slice up one piece of content to use multiple times?
Can my content be used on more than one platform?
Are there many pieces to this content that can be spun off and used on their own?
Let’s give it a try...

32. Get the biggest bang from your content
Grill Cleaning
Flyer
There are 4
separate products
featured, each could
be its own post
Example: Cleaner
Concentrate Spotlight
Now do the
same with the
other 3 products
What about other
platforms?
Create different visuals
with less text for
Instagram
Pin product images to
Pinterest; create a summer
cleaning or BBQ board

33. Design tools
that don’t break the bank.

34. From stock photos to design
I get it, creating captivating posts can be hard!
Here are some sites to help you with FREE stock photos:
Pexels: https://www.pexels.com/ - one of my personal faves
Unsplash: https://unsplash.com/ - super duper high-resolution too!
Negative Space: http://negativespace.co/ - 20 new photos a week
Life of Pix: http://www.lifeofpix.com/ - “made with love”
picjumbo: https://picjumbo.com/ - really awesome lifestyle shots

35. From stock photos to design
Cool, I have images...now how do I design?
Create visually stunning posts with these guys:
Canva: https://www.canva.com/ - total package, LOVE LOVE LOVE!
HubSpot’s FREE Infographic Templates: http://offers.hubspot.com/how-to-create-infographics-
in-powerpoint?_ga=1.65521006.1944680193.1468526594 - just give your email, and they are
yours!
PicMonkey: https://www.picmonkey.com/ - awesome for photo editing
Infogr.am: https://infogr.am/ - free to create online charts, graphics

36. Build a database
of fool-proof resources.

37. No need to recreate the wheel - find & share
Sourcing your content ahead of time
Build a list of sites you trust
Start with green media
Layer on beauty bloggers and beauty magazines
Look for healthy living influencers
And anything else that speaks to YOU, remember you are the brand too!
Criteria that should matter to you:
Do they share and post quality content regularly?

38. No need to recreate the wheel - find & share
My favorite sites, Part I
Green media
Mind Body Green: http://www.mindbodygreen.com/ (@MindBodyGreen)
HuffPost Green: http://www.huffingtonpost.com/green/ (@HuffPostGreen)
Yahoo! Green: http://www.green.yahoo.com/ (@YahooGreen)
Green Homesteading: http://greenhomesteading.com/ (@GreenHomestead)
The Green Divas: http://thegreendivas.com/ (@TheGreenDivas)
Tree Hugger: http://www.treehugger.com/ (@TreeHugger)

39. No need to recreate the wheel - find & share
My favorite sites, Part II
Beauty media
The Skinny Confidential: https://www.theskinnyconfidential.com/ (@LaurynEvarts)
Amy Goodman: http://amyegoodman.com/ (@AmyEGoodman)
Edible Facial, Sarita Coren: https://ediblefacial.com/ (@SaritaCoren)
Organic Beauty Blogger: http://www.organicbeautyblogger.com/ (@OrganicBeautyBlogger)
Green Beauty Team, Kristen Arnett: http://greenbeautyteam.com/ (@GreenBeautyTeam)
Glamorganic Goddess: http://glamorganicgoddess.com/

40. No need to recreate the wheel - find & share
My favorite sites, Part III
Healthy living influencers
Get Green, Be Well: http://www.getgreenbewell.com/ (@GetGreenBeWell)
Easy Green Mom: http://www.easygreenmom.com/ (@EasyGreenMom)
Living Pretty Naturally: http://livingprettynaturally.com/ (@LivingPrettyNat)
What’s That Smell, Kimberly Grabinski: http://theysmell.com/ (@WhatsThatSmell)
Spit That Out, Paige Wolf: http://www.spitthatoutthebook.com/ (@PaigeWolf)

41. No need to recreate the wheel - find & share
Important reminders
Don’t forget you have internal resources too!
Share content from Celadon Road!
Leverage marGo and its wealth of materials
Tap each other when you need help or inspiration

42. Questions?
email me at
kellyahern@celadonroad.com.