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January 20th, 2015
Digits: 415-350-8858
kellbaca@gmail.com
1. One Package – Many Flavors
2. Statistics Never Lie
3. Loved by One and All
4. Portfolio (Not just a pretty
face)
5. Rock Star Status
A Match Made in Heaven:
• Smarty Pants: 3.84 GPA
• Charming
• Determined: Taking Night Classes – Got
an ‘A’ in Psychology last semester
• Determined: 2 hrs 17 min ½ Marathon
• Funny
• Creative: Hand-painted school lockers
• Passionate
• Hard-working
• Certified Soul Collage Instructor
• Southern: Grew up in TX and SC
One Package + Many Flavors
Statistic Never Lie:
0
1
2
3
4
5
6
7
Year 1 Year 5 Year 10 Year 100
Not Hiring Kelly
Hiring Kelly
LevelofCoolness
Dear Prospective Employer,
I had the pleasure of working with Kelly when I was her Director of Sales & Marketing for Kimpton Hotels.
Kelly is a true professional and would be a great asset to your sales team.
Kelly’s always positive attitude is contagious to her fellow colleagues and her clients and provides her a
basis for striving through difficult situations with grace. Kelly is nurturing to her clients while she is also
seeking the best possible financial negotiation on behalf of the asset she represents.
Kelly is tenacious with solicitation and sets a high standard for digging in and making the necessary cold
calls. Kelly is innovative, flexible to change and always striving to improve service delivery to her clients.
Congratulations to the next sales team that has the pleasure of working with Kelly!
Kind Regards,
Julie
Julie Van't Hul Global Account Director
Starwood Hotels & Resorts Worldwide, Inc.
Global Sales Office San Francisco
33 New Montgomery Street, Suite 880
San Francisco, CA 94105
t 415.995.9709 f 415.995.9710
www.starwoodhotels.com
Loved by One and All:
Dear Prospective Employers
It was my great pleasure to work with Kelly Baca while planning a meeting for August, 2010. I first met Kelly in the late
spring of 2010 when she stopped by Cerexa to introduce herself and the Clift Hotel, as well as to gain an
understanding of my company’s needs for meeting space and accommodations. When I was asked to plan a meeting
for August 2010, I did not hesitate to contact Kelly and ask her to provide a proposal for consideration.
Thanks to Kelly’s diligence, the meeting was highly successful and we encountered no problems during the two days
that we spent at the Clift Hotel. One of my requirements was that the meeting room be available the late
afternoon/early evening the day prior to the start of the meeting so that our videographer could set up his equipment
as we were on a tight timeline the two days of the meeting. Kelly was able to ensure that we had access to the room,
and never blinked an eye at the request. I had requested proposals from other properties that were less than willing to
give access to the meeting room the day prior.
Kelly was always on top of the details that go along with meetings and helped to keep me on my deadlines and tasks
related to the meeting – always kindly and with a smile. If I had concerns, Kelly was always there to address them and
ensure that all would be done to ensure that my meeting was successful. Phone calls and e-mails were always
responded to promptly – something that sets the mind of any meeting planner at ease. I have worked with other sales
managers in the past who, although quite competent, did not instill the same confidence in me that Kelly did. I would
use the Clift Hotel again, due in large part to Kelly’s service and assistance.
Kelly’s positive, cheerful attitude – as well as her professional demeanor and great attention to detail – will make her a
valuable asset to any employer. It will be my great pleasure to be able to work with her for future meetings that I may
need to arrange.
Best,
Leslie Keeney
Sr. Administrative Assistant - Clinical Sciences
Cerexa, Inc. - 2100 Franklin Street, Ste 900, Oakland, CA 94612
Phone: (510) 285-9210Email: lkeeney@cerexa.comexa
More Love:
PoRTFo
LiO
 Exceeded annual budget by 8% in 2011 and exceeded annual budget by 12% in
2012. Billed $3.5 mil and exceeded annual budget by 27% in 2014
 Awarded ‘Leaders Club’ for the company for exceeding overall yearly room’s
budget by 33% for 2013.
 Currently, ranked second in the company for generating the most revenue for
selling sister hotels
 Wows her VIP clients to win the business – See photos for a Target visit
Rock Star Status:
Thank YOU for your
consideration!

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  • 1. January 20th, 2015 Digits: 415-350-8858 kellbaca@gmail.com
  • 2. 1. One Package – Many Flavors 2. Statistics Never Lie 3. Loved by One and All 4. Portfolio (Not just a pretty face) 5. Rock Star Status A Match Made in Heaven:
  • 3. • Smarty Pants: 3.84 GPA • Charming • Determined: Taking Night Classes – Got an ‘A’ in Psychology last semester • Determined: 2 hrs 17 min ½ Marathon • Funny • Creative: Hand-painted school lockers • Passionate • Hard-working • Certified Soul Collage Instructor • Southern: Grew up in TX and SC One Package + Many Flavors
  • 4. Statistic Never Lie: 0 1 2 3 4 5 6 7 Year 1 Year 5 Year 10 Year 100 Not Hiring Kelly Hiring Kelly LevelofCoolness
  • 5. Dear Prospective Employer, I had the pleasure of working with Kelly when I was her Director of Sales & Marketing for Kimpton Hotels. Kelly is a true professional and would be a great asset to your sales team. Kelly’s always positive attitude is contagious to her fellow colleagues and her clients and provides her a basis for striving through difficult situations with grace. Kelly is nurturing to her clients while she is also seeking the best possible financial negotiation on behalf of the asset she represents. Kelly is tenacious with solicitation and sets a high standard for digging in and making the necessary cold calls. Kelly is innovative, flexible to change and always striving to improve service delivery to her clients. Congratulations to the next sales team that has the pleasure of working with Kelly! Kind Regards, Julie Julie Van't Hul Global Account Director Starwood Hotels & Resorts Worldwide, Inc. Global Sales Office San Francisco 33 New Montgomery Street, Suite 880 San Francisco, CA 94105 t 415.995.9709 f 415.995.9710 www.starwoodhotels.com Loved by One and All:
  • 6. Dear Prospective Employers It was my great pleasure to work with Kelly Baca while planning a meeting for August, 2010. I first met Kelly in the late spring of 2010 when she stopped by Cerexa to introduce herself and the Clift Hotel, as well as to gain an understanding of my company’s needs for meeting space and accommodations. When I was asked to plan a meeting for August 2010, I did not hesitate to contact Kelly and ask her to provide a proposal for consideration. Thanks to Kelly’s diligence, the meeting was highly successful and we encountered no problems during the two days that we spent at the Clift Hotel. One of my requirements was that the meeting room be available the late afternoon/early evening the day prior to the start of the meeting so that our videographer could set up his equipment as we were on a tight timeline the two days of the meeting. Kelly was able to ensure that we had access to the room, and never blinked an eye at the request. I had requested proposals from other properties that were less than willing to give access to the meeting room the day prior. Kelly was always on top of the details that go along with meetings and helped to keep me on my deadlines and tasks related to the meeting – always kindly and with a smile. If I had concerns, Kelly was always there to address them and ensure that all would be done to ensure that my meeting was successful. Phone calls and e-mails were always responded to promptly – something that sets the mind of any meeting planner at ease. I have worked with other sales managers in the past who, although quite competent, did not instill the same confidence in me that Kelly did. I would use the Clift Hotel again, due in large part to Kelly’s service and assistance. Kelly’s positive, cheerful attitude – as well as her professional demeanor and great attention to detail – will make her a valuable asset to any employer. It will be my great pleasure to be able to work with her for future meetings that I may need to arrange. Best, Leslie Keeney Sr. Administrative Assistant - Clinical Sciences Cerexa, Inc. - 2100 Franklin Street, Ste 900, Oakland, CA 94612 Phone: (510) 285-9210Email: lkeeney@cerexa.comexa More Love:
  • 8.  Exceeded annual budget by 8% in 2011 and exceeded annual budget by 12% in 2012. Billed $3.5 mil and exceeded annual budget by 27% in 2014  Awarded ‘Leaders Club’ for the company for exceeding overall yearly room’s budget by 33% for 2013.  Currently, ranked second in the company for generating the most revenue for selling sister hotels  Wows her VIP clients to win the business – See photos for a Target visit Rock Star Status:
  • 9. Thank YOU for your consideration!