Trend Watch: Inspiring Innovation Through Color
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Color is a non-verbal form of communication that provides visual cues to the consumer that can signal action and influence mood. It’s a meaningful constant for sighted people and a power psychological tool. The use of color can send a positive or negative message, encourage sales, calm a crowd or increase enthusiasm. In fact, research has shown that 60% of consumer purchases are based purely on color. While this behavior may be based on an unconscious rather than a conscious decision, it’s powerful information that should instill the use of color as a strategic tool rather than a decorative whim. Used strategically, color can have many roles in developing a brand’s visual language that furthers differentiation in the marketplace.
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Trend Watch: Inspiring Innovation Through Color
- 1. Trend Watch: Inspiring Innovation Though Color
- 2. Founded in 1915, The Color Association of The United States creates and delivers global color intelligence across industries. we continue to rely on carefully selected thought leaders in the areas of fashion, accessories, product, and interior design to work with us on our current lineup of Women’s, Men’s, Youth, and Interiors/Environmental forecasts. This combination of cutting-edge trend insight and realistic market knowledge is invaluable in keeping our forecasts relevant for designers, marketers, and product developers. At CAUS, we offer not just the “what”, but the “why” of color trend forecasts with supportive information that substantiate and detail the rationale, trends, and influences behind each color selection. CAUS 1915 Color Standards 1943 CAUS US Army Specification 2013 S/S CAUS Beauty Forecast
- 3. INSPIRED founded Brand Growth Management uniquely synergizes all branding, strategy, business, and operational activities under one roof to add value, increase equity, guide responsible decision making, and deliver real results. We partner with business leaders and entrepreneurs to envision and create opportunities, stake out space, chart strategic pathways, and enact bold change. ADVISE. DEVELOP. MANAGE.
- 4. plays a role in every aspect of our lives is a subliminally persuasive design tool is emotional, visceral, personal and symbolic
- 5. Color Matters Global Color Survey Results COLOR AND MEANING happy least favorite color nausea good luck expensive inexpensivedeity pure dependable favorite color dignity mourning bad luck high quality sexiness powerful good tasting high tech
- 6. COLOR cognition What color is associated with... What color is NOT associated with... 73% 24% 60% 40% 67% 24% 54% 56% 54% 20% 97% 88% 87% 97% 96% 88% 95% 97% 97% 95% RED ORANGE YELLOW GREEN BLUE PURPLE BLACK WHITE GRAY BROWN boredom grief boredom rage disgust terror optimism joy rage ecstasy RED ORANGE YELLOW GREEN BLUE PURPLE BLACK WHITE GRAY BROWN rage optimism optimism serenity serenity joy grief serenity boredom boredom
- 7. • Hierarchy of human visual perception: color, shape, numbers, words • Consumers make initial judgements about a product within 90 secondsof their first interaction • 62-90% of initial consumer judgements are based on color alone • Increases brand recognition by up to 80% • Improves readership as much as 40% • Up to 85%of the reason to buy can be color based why color matters
- 8. color can revitalize brand or product break or make sales be a status symbol turn commodity into innovation
- 9. INSPIRING INNOVATION Politics Global Economies Current Affairs Culture Socio-Economic Trends Art Science Values Technology Buying Patterns Lifestyle Choices Urban Suburban Customer Profiles Demographics Global Impulses Psychographics Domestic Expectations
- 10. NOW NEXT FUTURE
- 12. inspiration
- 16. new trals SMACK SMUDGE TARNISHED ON THE FENCE WINTER WHITE
- 19. BLUE POTATO ENDIVE KALE AUBERGINE RHUBARB MARIBOU incandescent OPTIC GLOW SEA GLASS WINE STAIN AURORA BOREALIS FACETED MERCURIAL ECLIPSE 08 SEYLON Top: Fresh Yuzu, Bitter Orange, Bergamot Middle: Spicy Nutmeg, Resinous Elemi, Wormwood Bottom: Warm Benzoin, Damp Oakmoss, Calming Vetiver 09 POSALA Top: Deep Purple Cassis, Pink Pepper, Herbaceous Coriander Middle: Black Iris, Violet Leaf Absolute, Garden Heliotrope Bottom: Wild Orris Root, Earthy Vetiver, White Musk 10 ROAM Top: Bittersweet Saffron, Pepper Leaf Middle: Ginger Lily, Wild Coffee Flower Bottom: Coconut Milk, Ebony Wood, Incense Resin
- 21. If it's the right color, it sells, and if it's the wrong color it's inventory. - Charles Smith