1. Kelly Suzanne Morris
1955 Foxhall Road, McLean, VA 22101
(703) 237-9777 desk / (703) 307-3944 cell
kelly@ksmmarketing.com
SUMMARY
I possess a solid background in hospitality, tourism, retail and restaurant forums with a successful track record in
communications, marketing, business development, and large-scale event production. I have a unique ability to increase the
dedication and determination of those around me, instilling an essential ingredient to the overall success of any project. I am
held in high regard by my peers with a proven track record and reputable level of professionalism. I am creative, adaptable,
incredibly driven and hard-working.
SKILLS
Meetings and Events
Trade Shows
Marketing and Communications
Public Relations
Branding
Social Media and Online Presence
Design and Production
Copy and Content
EMPLOYMENT
KSM Marketing
Washington, DC, 2004 – Present
Manager of a full-service event production and communications firm specializing in meeting and trade show
management, marketing and sales. Areas of expertise include media relations, strategic planning and brand
representation. Current and past clients include PEPCO, Ammo Marketing, BEA Systems, Brown-Forman, Capital
Harvest Farm Market, Congressional Seafood Co., DC CHEW Farm Market, Destination DC, Golden Triangle BID,
Georgetown BID, Restaurant Association Metropolitan Washington (The RAMMYS), Restaurant Association of
Maryland Food, Beverage & Lodging Expo, The Marketplace at Madison Crescent, Ronald Reagan Building &
International Trade Center, RSVP Catering, National Law Enforcement Officer’s Memorial Fund and the Washington
DC International Wine & Food Festival.
Smith & Wollensky Restaurant Group, Director of Sales and Marketing
Washington, DC, 2000 – 2004
Director of Sales and Marketing at restaurant with six private dining rooms and annual catering revenues in excess of
three million. During tenure, sales revenues tripled from $400,000 to $ 3,000,000. Achieved positive sales growth, year-
on-year. Developed and executed annual marketing campaign. Oversaw collateral and sales materials, managed local
advertising strategy, cultivated client relationships, and coordinated special events.
Michel Richard Citronelle Restaurant & The Latham Hotel
Washington, DC, 1998-2000
Director of Catering Sales for The Latham Hotel and Michel Richard Citronelle Restaurant. In 1999, Private Dining
revenues at Citronelle doubled, and banquet revenues at The Latham Hotel exceeded three million in annual sales. Duties
included implementing marketing strategies, pro-active sales efforts, monthly forecasting, presenting an annual budget
and marketing plan.
MeriStar Management Company, Director of Catering Sales, Hilton Crystal City
Director of Catering Sales for The Hilton Crystal City in Arlington, Virginia. The 386-room property boasted over
22,000 square feet of meeting and convention space. Responsibilities included managing the catering sales office with
annual revenues in excess of $ 3,000,000.
2. Sheraton Crystal City, Director of Catering
Arlington, Virginia, 1993 – 1994
Executive staff member of 210 room deluxe hotel. Responsibilities varied from coordinating the perfect wedding or
banquet, to managing logistics for large meetings and conventions. Role included business development, marketing,
client relations, and menu creation.
Hospitality Management, Director of Catering
Arlington, Virginia, 1991 – 1993
Senior staff member of 325 room hotel property near Pentagon. Primary duties included managing all catering and
banquet sales, marketing and business development. Worked cooperatively with banquet and kitchen teams to improve
food quality and service standards.
Area 10 Agency on Aging, Advocate/Public Information Specialist
Bloomington, Indiana, 1984 – 1986
Advocated elderly rights, assisted in program development, published monthly newsletter, conducted public hearings,
acted as liaison between agency and community, prepared press releases, presented research on geriatric issues, recruited
and trained volunteers.
Monroe County Commissioners, Assistant to the Administrator
Bloomington, Indiana, 1983
Responsibilities included executing fundraising events and coordinating petition drives for the Let’s Save It campaign to
restore the historic county courthouse in Monroe County, Indiana. Prepared grant applications and responded to
constituents.
EDUCATION
Indiana University
Bloomington, Indiana
B.S. Economics/Political Science, 1990
VOLUNTEER
Guitars without Guns, Fundraiser 2011
March of Dimes Signature Chefs Fundraiser, 2006, 2007, 2008, 2009, 2010, 2011
Rex Foundation, Washington, DC Black Tie Dye Ball, 2007
Farm Aid Fresh from the Family Farm Fundraiser, 2005, 2006
Fresh Farm Farmer’s Market Annual Fundraiser, 2005, 2006
PMPI, 25th
Anniversary Gala & Fundraiser, 2003
Jean Louis Paladin Foundation Fundraiser, 2002, 2003
St. Charles School Winter Gala & Auction, 1996
MEMBERSHIP
WCR, Women Chefs and Restaurateurs
RAMW, Restaurant Association Metropolitan Washington
RAM, Restaurant Association of Maryland
WACA, Washington Area Concierge Association
PMPI, Potomac Chapter of Meeting Professionals
Kelly Suzanne Morris, Page 2