Manage your online presence and your personal brand effectively.

1. Personal Branding: Manage Your Image through New MediaKelly Rigotti WorkingWomen’s Network Grenoble Grenoble Ecole de Management 20 March, 2010

2. Outline Whatis Web 2.0? Whatis a Personal Brand? Bringing the TwoTogether Tools of the Trade Practical Tips & Tricks KeepingTrack Yours to TakeAway WhatShould You Do? Kelly Rigotti :: 2010

3. Whatis Web 2.0? Kelly Rigotti :: 2010

4. Is it the IT changes brought about through: increased hardware capacity, software advances and broadband access. ? Kelly Rigotti :: 2010

5. Or…. Content created by the user, for other users. (I betyoucanguesswhat I think.) Kelly Rigotti :: 2010

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8. User Generated Content Facebook BookMooch LinkedIn YouTube Twitter eBay Plaxo Wikipedia Viadeo Craig’s List WordPress Skype Flickr Digg GoogleMaps SecondLife Yahoo Groups … Kelly Rigotti :: 2010

9. User Generated Content Facebook BookMooch LinkedIn YouTube Twitter eBay Plaxo Wikipedia Viadeo Craig’s List WordPress Skype Flickr Digg GoogleMaps SecondLife Yahoo Groups … How Often Do You Use Them? Kelly Rigotti :: 2010

10. Whatis a Personal Brand? Kelly Rigotti :: 2010

11. YourPersonal Brand = YourPersonalReputation How do you control that? Kelly Rigotti :: 2010

12. What Do I Want You to Know? Think about whatyouwantothers to know about you. How doesthat look on your: paper CV? online CV? Facebook profile? Twitteraccount? … Kelly Rigotti :: 2010

13. Creating an Effective Web Presence Who are you? What do youwant people to know about you and why? Whatdon’tyouwant people to know about you and why? How canyoumakethathappen? Kelly Rigotti :: 2010

14. Building Your Brand Online Bringing the TwoTogether Kelly Rigotti :: 2010

15. 10 Questions to AskYourself What is Your Vision? Look externally What is your ideal vision of what the world could be? What is Your Purpose? Look internally How you can you help the world realize your vision? Kelly Rigotti :: 2010

16. 10 Questions to AskYourself What Are Your Values and Passions? Your belief system and operating principles determine whether an opportunity in front of you will be a good fit. What Are Your Goals? Project what you want to accomplish so you can create a strategic action plan to get there. Kelly Rigotti :: 2010

17. 10 Questions to AskYourself What Are Your Brand Attributes? What three words best describe the value you offer? What words define your personality? What Are Your Core Strengths? In what functions and responsibilities do you excel? What things are you the designated “go-to” person for? Kelly Rigotti :: 2010

18. 10 Questions to AskYourself How Do Other People Describe You? The true measure of your brand is the reputation others hold of you. How do they introduce you to others? What Are Your Weaknesses? Don’t dwell on your weak points, but be realistic. Kelly Rigotti :: 2010

19. 10 Questions to AskYourself Who Is Your Target Audience? Determine where you want to fit in. Learn what decision makers in that field are looking for when they’re vetting candidates. Find out where those decision makers are and position yourself in front of them Kelly Rigotti :: 2010

20. 10 Questions to AskYourself What Differentiates You From Your Competition? What makes you the best choice? What makes you a good investment? What value will you bring that no one else will? (adaptedfrom:Pete Kistler) Kelly Rigotti :: 2010

21. You & the Web 2.0 Keeping in touch Sharing Experiences Building of Parallel Content Following those you know Networking Sharing Experience Building of Collective Content Following those you don’t know Personal Professional Kelly Rigotti :: 2010

22. Control Your Message Create Your Messages Personal (Facebook) Professional (Viadeo/LinkedIn) Show Your Expertise Participate in a forum Write a blog Join a professional online group Brand Yourself Email signatures Personal Business Cards Kelly Rigotti :: 2010

23. Tools of the Trade Kelly Rigotti :: 2010

24. Blogs Aggregate content Create content Create relevance Establishreputation Shouldbevisuallycoherantwithyourothermaterial Tieeverythingtogether Kelly Rigotti :: 2010

25. http://conversationagent.com Kelly Rigotti :: 2010

26. AlmostFrugal.com http://almostfrugal.com Kelly Rigotti :: 2010

27. Facebook Used As: An online presence Keeping in touch Communication Tool TargetedAdvertising Symetrical, opt-in Kelly Rigotti :: 2010

28. Facebook Kelly Rigotti :: 2010

30. Facebook Pages Kelly Rigotti :: 2010

31. LinkedIn Used As: An online CV Networking group/Leads club Recruitmentagency Resource Communication Tool Symetrical, opt-in Kelly Rigotti :: 2010

32. LinkedIn Kelly Rigotti :: 2010

33. LinkedIn Kelly Rigotti :: 2010

34. LinkedIn Kelly Rigotti :: 2010

35. LinkedIn Kelly Rigotti :: 2010

36. LinkedIn Invitation Kelly Rigotti :: 2010

37. Common Sense on LinkedIn Do make connections with people youmay not know in real life Do ask to beintroduced to interesting people Do add a professionalpictureto your profile Do personalizeyour profile URL Don’trequire people to enter your email address in order to addyou to their network Don’tjust self publicize Don’t post information thatyouwouldn’thappilyshare in a job interview Do’s Don’ts Kelly Rigotti :: 2010

38. Twitter Used As: Communication Tool Resource An online presence Keeping in touch Asymetrical, no opt-in Kelly Rigotti :: 2010

39. 100 People on Twitter PearAnalytics Kelly Rigotti :: 2010

40. CombiningDelicious & Twitter Kelly Rigotti :: 2010

41. CombiningDelicious & Twitter Kelly Rigotti :: 2010

42. Common Sense on Twitter Consideryourreasons for Tweeting Tweetregularly Move outside of Twitter IntegrateTwitterwithother social media Followinteresting people Do’s Dont’s Onlypost one kind of message Go long periods of time betweentweets Kelly Rigotti :: 2010

43. AddingFollowers on Twitter Search by the person’susername (kellyrigotti) Search for a keyword (networking) Followfollowers & the followed of thoseyoufollow Use Twitter’sFind People function Suggestions by topic Suggestions geographically Via email By invitation Kelly Rigotti :: 2010

44. &tc Kelly Rigotti :: 2010

45. Buzz Used As: Communication Tool An aggregator Keeping in touch Asymetrical, no opt-in Kelly Rigotti :: 2010

46. Google Buzz Kelly Rigotti :: 2010

47. Google Buzz Pulls feedstogether in one place Allows conversations to be long, detailed Integratedintogmail Privacy Yetanotherthing to check + - Kelly Rigotti :: 2010

48. Flickr Kelly Rigotti :: 2010

49. Foursquare Kelly Rigotti :: 2010

50. Google Profile Kelly Rigotti :: 2010

51. Knol Kelly Rigotti :: 2010

52. Websites Your Virtual CV Aggregate content Create content Create relevance Establishreputation Shouldbevisuallycoherantwithyourothermaterial Tieeverythingtogether Kelly Rigotti :: 2010

53. MickeyFarrance.com Kelly Rigotti :: 2010

54. Practical Tips & Tricks Kelly Rigotti :: 2010

55. HootSuite Kelly Rigotti :: 2010

56. TweetDeck Kelly Rigotti :: 2010

57. KeepingTrack Kelly Rigotti :: 2010

58. KeepingTrack: Addict-o-matic Kelly Rigotti :: 2010

59. KeepingTrack: Facebook Pages Kelly Rigotti :: 2010

60. KeepingTrack: Google Kelly Rigotti :: 2010

61. KeepingTrack: NameChk Kelly Rigotti :: 2010

62. KeepingTrack: Social Mention Kelly Rigotti :: 2010

63. KeepingTrack: Twitter Kelly Rigotti :: 2010

64. Yours to TakeAway Think about whoyou are and whoyouwant to be on the web Choosetwotoolsthatmeetyourneeds and use themwell Coordinate all aspects of your message Kelly Rigotti :: 2010

65. WhatShould You Do? There is no ‘right’ answer Depends on YOUR goals Askyourself the 10 questions Find the social media thatfits And one final example… Kelly Rigotti :: 2010

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69. kellyrigotti@gmail.com http://kellyrigotti.com @kellyrigotti http://fr.linkedin.com/in/kellyrigotti http://wwng.net @WWNGrenoble Thank You! Kelly Rigotti :: 2010