For class, we had to discuss the social media platforms between a celebrity and a company.

1. XXXXXXXXXXXXXXXXXXXXXXXXXXXXXWWWWWWWWWWWWWWWW

2.  New company vs. Existing celebrity
 Local vs. Nationwide

3.  Fashion boutique started by mother & daughter
 New, fresh, & fun shopping atmosphere
 Peoria, Bloomington-Normal,&Champaign-Urbana
 Offer fashion parties

5.  27,159 likes
 Models are ISU students
 Posts are planned – based on new arrivals
 Pictures get a lot of responses
 Ask about sizes, quantity, restocks, etc.
 Really fast response times

6.  12,147 followers
 Different Boards:
 Our Boutiques
 Sneak Peeks
 Tops
 Jackets
 Spring Style

7.  2,198 followers
 Photos of new items, trends, etc.

8.  135 followers
 Sporadic posts – every few days
 Short posts about hours, what’s new, etc.

9.  Linked In
 90 followers
 Franchise opportunities
 YouTube
 Fashion trends
 Last post was over 1 year ago

10.  Facebook is the most active form of social
media. Most interactive with customers.
 Facebook posts are based on new arrivals.
 Very prompt responses to customer questions

11.  Pop Country Singer
Mid-2000s
First album release
in 2007
CMT, ACA,&AMA
Awards
 Father and a husband

13.  Currently 5,578,896 likes
Promotes his new albums and future tour date
AMA’s (American Music Award) – constantly promoting
Cabela’s – promotes
Offer products for fishing, hunting, etc.
Newsletter Signup – frequent emails
Buy tickets, TM, store(link to official website)

14.  2.5 million followers @lukebryanonline
 Promoting new albums & songs of other artists
 Catch-up on LBTV
 Random post on activities.

15.  111,721 subscribers
 Over 15,585,833 views
 Luke Bryan TV (LBTV)
Connects with fans

16.  380,588 followers
 Shows, hobbies, family, friends
 Sporadic posts

17.  No feedback
 Very little personal interaction
 Frequent updates about tours and new albums
 LBTV – shows weekly highlights of shows &
everyday life

18. Ch1 – Consumer Generated Content:
Ch5 – Ideals of Beauty. “What is beautiful is good”
Ch9 – Atmospherics: conscious designing of space
to evoke certain effects in buyers

19. Ch4 – Identity Marketing: Tattoo of Buck Commander
Ch6 – Co-Branding Strategy: brands team up with
other companies to promote products. i.e. Cabela’s
 Ch10 – Aspirational Reference Groups: people the
consumer doesn’t know but admires

20.  Targets females of all
ages
 More interactive with
customers
 Constantly posting &
receiving feedback
 Marketing coordinator
 Targets all ages &
genders
 Mainly for
promotional activities
 Focus on upcoming
events & albums
 No feedback
 HR team

22.  They do a great job
at promoting new
products & promoting
free giveaways.
 Advertise only what is
available.
 Online shopping is a
little confusing
 Give more feedback
to fans
 Make it more personal