Kelsey Jones has a background in English literature and creative writing. She got her start in freelance marketing and social media through blogging and interning. She now offers services like social media marketing, SEO, copywriting, and website development. In her presentation, she discusses how to break into freelancing, expand your skills and services, best practices for company and personal social media, common marketing jobs, and where to find job opportunities.
Digital Marketing in 5G Era - Digital Transformation in 5G Age
Freelance Social Media and Search Marketing: KU Marketing Club
1. +
A Journey From English Lit
to Freelance Marketing
and Social Media
Kelsey Jones, SearchEngineJournal.com and
MoxieDot.com
KU Marketing Club
2. +
My Background
Degree from Kansas State University in English
Literature & Creative Writing, Minor in Women’s Studies
Internship
Blogging, Then & Now
First Freelance Client:
Currently, I Work With:
3. + How Do You Even Get Into
Freelancing and Marketing?
4. +
Services I Offer :
How did I learn what I
know now?
Great mentors
Reading everything I can:
RSS readers, books,
audiobooks
Conferences
Experiencing it first hand
Learn HTML, design,
etc.
Doing research to write
about it
• Social Media Marketing
• SEO
• Paid Search Ads
• Ghostwriting
• Copywriting
• “Easy” WordPress websites
5. +
How Do You
Expand?
To become a thought
leader, you have to:
Do things you don’t want to do
Question everything: don’t do
something just because that’s
“how it’s always been done”
Push yourself out of your
comfort zone
Go the extra mile
Continuous growth is hard.
7. +
Search Engine Optimization (SEO)
Deals with making sure websites are seen in
search results (aka SERPs)
VIP parts of a website:
Title and Description Meta Tags
The content
Schema Tags (schema.org)
NAP (Name, Address, Phone)
Local SEO feeds into this
Linkbuilding
SEO Services I Provide: Audits, Analytics, Content
9. +
Local SEO
Deals with making sure
businesses are shown in
Google Maps, on Yelp,
etc.
Tools like Moz Local help
companies make sure
they are seen in local
listings
Bing/Yahoo!, Yelp,
Google are top priority
10. + Social Media Best
Practices
For companies and personal accounts
11. +
Company Social Media Best
Practices
If you don’t think your boss would tweet it, you
probably shouldn’t either
Go past Facebook and Twitter: Google+, LinkedIn,
Instagram, Pinterest, Vine
Not all networks work for all businesses
Use a scheduler, like Buffer or HootSuite
Monitor what people say about you and your
company online using free tools: SocialMention,
Google Alerts, Tagboard.com
12. If you’re not a “Taco Bell,”
think about what your target
customer is passionate
about & create content
about that.
13. +
Personal Social Media Best
Practices
If you’d be embarrassed if your mom or boss
saw it, don’t share it on social media
Know your Facebook and other network
privacy settings
Be careful who you tag
Be fun, but not outrageous…
14.
15. +
What Jobs Are There in Search and
Social?
SEO Specialist
Mobile
Local
General
Analytics Specialist
Content Marketing Specialist/Coordinator
Content Creator
Link Building
16. +
Where Can I Find Marketing Jobs?
Indeed.com
FlexJobs.com
VirtualVocations.com
Mashable Job Board
JournalismJobs.com
Google Search: “How Hiring/Open Positions” +
“Job Title” + Location
LinkedIn
CareerBuilder and Monster are over-saturated