1. A cover page with catchy name and sloganis a must.
Artist Housing isa subsidiaryof Logical Real Estate, LLC
Executive Summary
ArtistHousing’sbusinessandactivitieswithoverview of keyobjectives,businessgoals,andinvestor
returns.
ArtistHousingisactivelyleasingdowntowncommercialandindustrialspacesinthe CR,MR1, MR2, M1,
M2, M3, C1, C1.5, C2, C4, C5, and CM Zonesforadaptive reuse forJointLivingandWorkQuarters.With
the amountof buildoutwe intendtodo (Tenantimprovements) we require aminimumof 10 yearlease
withfirst2 monthswaivedforrenovations.
As the followingwill explain,there isnoriskandnothingtolose forowners/landlordswithour
occupancyevenina worst case scenario.
Business description
Perceptionofthe company, how it will grow and profit:
Our business model is unique. We are the only company right now lookingto lease large properties
and sublease spaceswithin them to artist with shared accessto main kitchensand bathrooms. This is
consideredJoint Housing within the municipality standards and can be applied to industrial and
commercialbuildings with little to no upfront costs.
What makes our business unique is that it pertains to a specific market of primarily film and music
industry artist by which we include additional shared amenities such as film productionstudios,
sound recordingrooms, band rehearsal space, and the list goes on and on. Amenities included
depend on the property, but we try to pack as many incentivesfor the aspiring artist as possible.
The market demand for our 'shared music/film amenities' business model is extremely highso we
are in need of expanding quickly. Asyoumay know, Los Angeles has a surge of the youthfulX-
Generation migrating from other states to pursue their passion in film and music. These youthsare
no doubt obliged to reduce their cost of living by sharing the basic amenities. Eventhough they will
have shared bathroomsand kitchens, they will be giant spaceswith modern and upscale designs and
thus considered Class A high-end housing. (Thismay be the only reason we would be demolishing or
renovatingexisting separated spaces.)
There is a high demand for entertainment industry artist interested in living with others in their
field. Tenantsare not just paying for a bed and a roof, but a community to collaborate with each
other and benefit one another. This experience ismotivating and inspiring as they puruse their
aspirations in the film and music industries.

2. Artist Housing has recently teamedup with Urban Spaces of LA to provide an optimal marketing and
management team. Those sectionsof this proposal will outline in detail how we acquire and
maintain 100% occupancy.
[zoning photocopy attached]
Market and Competition.
This section is important in any business venture. We honestly acknowledge all
competition and describe how Artist Housing differs from other providers.
With 45,500 residents, 500,000+ weekday employees, andmore than 10million annual
non-local visitors, Downtown Los Angeles has become Southern California’s economic engine.
The 45,518 personsresiding in Downtown is a strong 15.1% rise from2008 (4thquarter).
Nearly one-fifthor 19% of Downtown residents are employedin arts/
entertainment, business/professional/technicalservicesemployee the slightly higher 20%
majority, by far the top two fields. There is a large migration from other states as well as
international locationsinto Los Angeles as a result of people wanting to be closer to the
entertainment capital of the world. There is a giant lack of music-friendly places. Demand is growing
exponentially for suchaccommodations.
As by the LADT 4Q Housing Book, from the adoption of the reuse ordinance, residential property
has been the largest property type investedonfrom 2000 to 2012 at $5,927,100,000. Mixed-Use
came in second, followedby Civic/Institutional, Arts/Entertainment, and finally Commercial.
Downtown Demographics:
Ethnicity: The largest group, Caucasians, remaines constant at 53%(versus54%in2008), with
Asian-Americans/Pacific Islandersat 22%(21%)and Hispanics/Latinos at nearly 18%(17%),
whereas African-Americansat 6.5%slippedslightly from 8%in 2008.
Gender: 54%(53%)of Downtown resident are female and 46%(47%)are male.
Age: Downtown residents’ median age is 32.5 years.
Education: 80% of Downtown residents completedfour-year college or higher levelsof education.
Housing Stats:
A total of 28,861 residential units are locatedin Downtown LA, up 11.0%from2008(4thquarter).
The average number of residents per Downtown household remained constant at 1.8.
Downtown residents spent a median of 1.7 (2.3)yearsat their current residence.
Accordingto Hotpads.com, the median rent for a private room in a shared building in Downtown
is $1,575.
The study results underscore that Downtown LA is supportedby a strong residential and
employment base. Downtown LA is alive with new developments, fine and eclectic restaurants,
unique businesses, excitingeventsand activities, and a new wave of residents entering the market.

3. Downtown LA is economically viable, culturally vibrant and continuesto grow strongly. Downtown
LA is the Southern California hub for economic activity, employment andtransportation. It is the
region’s premier destination for entertainment, nightlife, sportsevents, cultural arts and special
events. All signs point to sustained growth and viability now and into the near future.
There are currently other propertiesthat have done the same business model of private rooms with
shared bathrooms and kitchens but they are very strict onapplicants because of demand and require
a minimum of 1 year lease. For initial occupancy we will provide month to month leasing with no
credit checks. Most students out of college do not have great credit scores.
Artist Housing Comparables:
Brewery Arts Complex
Strengths:Considered “The world's largest artist-in-residence community" and Los Angeles Times
The quotedit as the "world's largest art complex."
Weaknesses: No dogs or musical instruments.
The Loft at Liz’s:
Strengths:have monthly different exhibitions.
Weaknesses: Not in downtown (locatedin Mid-City). No Vacancy.
825 ArtStudios
Strengths:have private studio spaces.
Weaknesses: Not in downtown (locatedin San Pedro). Primarily for painters and photographers.
Joint Housing Comparables:
Rosslyn Lofts:
Strengths:Only $800 and includes internet. Allows pets. No deposit?
Weaknesses: Income restricted. House section8 tenants. too many units to share amenities and
management and cleaning servicescannot keep up with 221 units. Does not include parking.
Hutington Apartments:
Strengths:all included for $499.
Weaknesses: Only 1 year leases.$40 applicationfor backgroundcheck and credit check.
Local Lofts Comparables:
Watermarke Tower:
Originally made for condosnow convertedto apartments because of demand.
Opened April 26, 2010
214 units
97% occupancy.
SOUTH VILLAGE – THE MARKET TOP FLATS

4. 266 loft-style apartments, a 50,000 square foot Ralph’s grocery store andan additional 10,000
square feet of retail space.
100% Occupancy
Completedin 2005.
Historci Gas Company Lofts.
251 units
Studios starting at $1,500
Acrossthe street and have 96.5% occupancy.
With the above comparables, it is clear to see, demand is high. Once our property is
operational the leasing process takes an average of 2 weeks. Most tenant turn-overs occur at
the end and beginning of the month so that would be our expected deadline to accomplish full
occupancy.
Our Product and Service:
...This section describes the core of ArtistHousing.com.
Logical Real Estate, LLC is in current goodstanding and status. We are at a point in our
ArtistHousing.comcompany development where we need to expand to absorb the growing market
demand.
Urban Spaceshas done this for 2 yearswith 10 propertiesunder their belt. We have combined
experience of 17 yearswith over 20 propertiesand hundreds of subleases.
Our current portfolio consistsof 6 similar propertiesunder our lease and ownerships which we can
provide a couple of their last 3 months of bank statements to show they are in stable condition with
generous income. To-date, tenancy turn-over has been minimal. Because we offer month-to-month,
many tenants use our property as a launch pad or stepping stone when coming from other states or
countriesto get a better idea of the city before signing year leases. Nevertheless, the majority stay
once they see high quality life style we provide them.We are preparedfor setbacksand possible
failure and have createdmany exit strategies.
Founder KelvinXuna is a certifiedRisk Management Professionalfromthe Project Management
Institute, so rest assured, Artist Housing is excellent in accessingrisk, making decisionsand
executingplans.
Mr. Xuna is also a LEED Certified Professional. ArtistHousing.comwill do mostly lead standard
improvementsfor some more incentives, LEED certifiedbuildings often provide healthier work and
living environments, which contributesto higher productivity andimprovedemployee health and
comfort. It will benefit the owner in the long run because if they plan on constructingthe building
vertically, the Private Sector GreenBuilding Plan requiresall private development of 50,000 square
feet or greater to earn LEED Certified. But with that youmay qualify for Density Bonuses such as
increase Floor-to-AreaRatios, or Height bonus.

5. With the amount of improvementswe will be doing to modernize the building, we are asking for 10
year leases with optionfor another 10.
Artist Housing will attempt to accesscommunity benefits and incentives. Downtown Los Angeleshas
a lot of financial vehiclesto support new housing in otherwise underused properties. A report on our
resourcescan be foundat http://www.artisthousing.com/investments.html
In propertiesthat we can providedhousing for low income, there are many more incentivesviathe
Housing Authority:
Family Self-Sufficiency Program
Section8 Homeless Program
Homeownership Program
Housing Opportunities for Persons with AIDS
New ConstructionProgram
Project Based Voucher Program
Shelter Plus Care Program
Moderate Rehabilitation for Single RoomOccupancy
Moderate Rehabilitation
HUD-VASH
If requested we can provide monthly property update reports with up-to-date pictures
of your property...
Marketing
ArtistHousing.com recently partnered with Urban Spaces of LA for greater marketing reach. The
merger of Artist Housing with Urban Spaces createsan epic marketing team.
ArtistHousing.comand UrbanSpacesLA.comhave ahuge internet presence and an overwhelming
demand for more artist spaces. Hence, the reason we preparedthis proposal.
We have great access to the marketplace via todays facilitated sources such as online
community, social media and sharing websites. It has never been a better time to reach the most
amounts of people in such an easy way.
We advertise, attend trade shows, and have a huge online presence.
The entire marketing for us is quick and easy. Utilizing the internet it cost us absolutely no
money to "acquire" a customer.
Our current marketing strategy is detailed below in the same fashion as the end user sees it:
Main features:
· Spaciousjoint artist housing.
· Tall12’ ceilings with skylightsin each room.

6. · Gourmet Kitchen with Granite Countersand Stainless steel appliances.
· Soon more improvements as tiled bathrooms and walk in closets.
· Furnished or not optionfor same price.
· Modern Designs throughout.
Let Us Attend to Your Lifestyle Needs
· 24-Hour Tenant Services
· Maid Service
· Restaurant Reservations
· Packing, Shipping & Mailing
· Dry Cleaning Services
· Nightclub Lists / VIP
· TaxiCabs & Transportation
· Concert Information& Tickets
· In Home Massage / Stylist
· Maps & Directions
· Studio Tours/ Movies, Hollywood
· Pet Services/ Dog Walking
· Concierge
· Courtesy Patrol
· Pay rent online or by phone with credit cards.
· Month to month lease- If youdon’t like the space give us a 30 day notice.
· Promote healthy living and use low VOC paints, sealants, and cleaning products.
Amenities
· 24-Hour Fitness Center and or complimentary Ballysmembership
· Premiere Movie Screening Room
· Private DedicatedParking with ControlledAccess
· Community Laundry room
· Business center
· Community lounge/terrace
· Community roof garden
· Keylessentry
· All utilities included such as cable tv and high speed internet, and of course water, power,
trash, sewage, included in rent.
Community Features
· Within walking distance to Staples Center and Metro Station.
· Steps from Ralphs Market.
· Walk to Live, Metro Link, Dining, and Nightlife.
· Close to everything.
Management and Personnel
Artist Housing is a subsidiary of Logical Real Estate, LLC

7. We staff andmanage our propertieswithutmostimportance. Below isanintroductionof who we are
and why Landlords/Owners shouldtrustus,followedbyone-paragraphbiographiesof ourkeyteam
players.
You will find the founder of Artist Housing.com, Kelvin, is a trust worthy person, down to earth, and
has good business sense. He currently applies the business model to 4 other properties in LA, 1 in
Colorado, and 1 in Miami and all very successful. He has a Real Estate Development and
Project Management focused Masters degree from Harvard University with many film
industry contacts as he himself is an aspiring filmmaker and that’s his ultimate passion.
The founder of Urban Spaces is an interior designer and has many contacts in the
music industry.
You will find Kelvin Xuna’s credit score is one of the highest you have seen at
a whopping 764.
Rest assured, our tenancy will provide your property with a great value increase through
the years. Being that the property is located in the Adaptive Reuse Incentive Area,
makes it eligible for countless incentives directed for Artist Live/Work Studios. In
addition, the Mayor’s Economic Development Committee and the Downtown Strategic
Plan (DSP) set forth more programs and financial vehicles for attracting new
investments into Downtown for housing and entertainment services. The BID,
Enterprise and Empowerment Zones offers even more benefits and we even contacted
some Harvard acquaintances in various governmental and non-profit groups who
reassured if we need we will be prioritized for benefits such as fee waivers, expedited
permit processes, tax incentives, and countless grants that we would be able to dump
into your property. Ultimately you will be gaining all these benefits in the short and long
run.
On my pastime I am also an actor/filmmaker. One of my motivations is to have great film and recording
studios to utilize and the benefits from that are immeasurable for me, my associates, and clients.
In the Appendices, I’ll provide the contact info of the owners of my other properties that we lease from
here in LA with similar business model and I think they will all agree we are the best tenant they have
had; pay the rent on or before the last day of the month, never late, never hassle with complains, and
never request any repairs as its all done in-house under Artist Housing.
I’m also a LEED Certified Professional which I am very passionate about. Using green
building materials and techniques, not only qualify us for more incentives and grants (up
to $250,000 through the LADWP Green Building Incentive), but LEED projects provide
healthier work and living environment, which contributes to higher productivity and
comfort for our clients. If and when the owner plans to build the building vertically, it will
help qualify for Density Bonuses such as a Height bonus.
I received a masters in real estate from Harvard University so I know how to do these scientific
calculations with real estate. I use conservative numbers and included high vacancies, and still every
month will be above and beyond the necessary hurdle rate.

8. 1. I have a generous income that can serve as a buffer for any uncertainty that may occur during our
stay. We also have a property management company that can handle everything for our
properties for an 8% of potential income? They work in contingent with the largest landlord
attorney in CA and maybe the US.
Plus as you will see in my calculations of expenses we will have full coverage insurance to cover not only
our property but yours as well. I will attach the last 3 months of statements from 2 of my property
accounts. I can provide more of my accounts if necessary but rather not disclose too much of my
finances. These should be sufficient to show that I am making deposits and the withdraws are being
saved in other investment accounts. As you will also see from my attachments, my credit score was a 740
last year, but I recently took on another business venture as I am an entrepreneur (Was President of the
Harvard Entrepreneur Club) and as such increased my revolving credit and thus debt which has probably
reduced my credit score temporarily, then should go back up to 760 or higher.
Financial Data-
Contains the balance sheet, profit-and-loss statement,break-even chart
and cashflow analysis.
1. 20 % shouldgoback intopropertyescrow.FirstprofitsshouldgotoList of priorityprojects:
Shower,stairs,filmandrecordingspaces, Thenmostimportantly…Financing.(projectedsetup,
cash flowduringconstruction,timeline,exitstrategies)
ArtistHousingwill notinvestmore thanwe canhandle.Forexample if we proposetodo$40,000 in
TenantImprovements,we have the financialbackingtocomplete the project.We will notgetto
$20,000 anddetermine we cannotfinish.Ourestimate isincludingcity andcountypermitsandto be
builttocode.However,forthistype of use we do not needtodo much modifications.Actuallythe less
modificationfornowthe easierisittogetthe expeditedpermitsforsmall projects.Iunderstandif you
have otheroffers,butrestassuredourwill be puttinga upsacale artistname brandon the structure.
Exitstrategies?
Investments.
Based on cash flow,it includes what the investor will receive as a return.
• What funds have already been raised?
• How much money are you raising and at what valuation?
• How will the money be spent?
• How long will it last and where will the company "be" on its milestones progress at that time?
• How much additional funding do you anticipate raising & when?

9. As a benefit to the property owner, the profit will be reinvested back into the property one way or another,
and as a result by the end of the year Artist Housing will not be making too much money but the property
owner will have an upgraded property.
With Artist Housing’s tenancy, the owners will be nothing short of impressed in the appeal of the place.
Some have said we provide the best care and management in town.
Possible opportunity for owner/landlord to have stake in profits.
1. Appendices. Includes testimonialsfrompotential customers,researchclips,chartsand
graphs relevanttoArtistHousing. If yourhesitantforwardingyouridea,putCopyright© evenif
itsnot so no one getsany funnyideas.
Patricia Stephan: (213) 386-4049 langeproperties@gmail.com
David Bond: 213 268-2663 cancunite@rocketmail.com
Edna Kuffour: 310.877.4715
Feel free to contactmy pastemployersand clients:
JL Real Ventures
1. JordanKavana
2. Larry Baum
3. Scott Podvin
4. Mac Dog
5. JobyWeeks
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ArtistHousingisfamiliarwithall citycodesandregulationssuchasforour reuse to qualifyitneedto
meetthe appropriate live toworkspace ratio.
We considerthe propertieswe choose tobe FlexibleSpace because we canreorganize orrecreate the
interiortoincrease occupancy.The apartmentsectoristhe onlyreal estate withpotential inthe market,
as well aspotential withthe location.
Each property that we pick will have its own LLC such as Artist Studios, LLC. This title has double
meaning like production studios and apartment studios.
Hopefully the owners will feel secure in placing your property under our care. If you agree we can begin
within a short period of time.
Cityof Los AngelesElectrical Code ISBN:978-1-55701-712-3
The Opportunity:

10. • How bigisthe marketopportunityyouare pursuingandhow fastis itgrowing?
• How established(oremerging) isthe market?
• Do youhave a credible claimonbeingone of the toptwoor three playersinthe market?
Our Product/Services
• What isyour product/service?
• How doesitsolve yourcustomer’sproblem?
• What isunique aboutyourproduct/service?
Target Consumers
• Who are yourexistingcustomers?
• Who isyour targetcustomer?
• What definesan"ideal"customerprospect?
• Who actuallywritesyouthe check?
• Use specificcustomerexampleswherepossible.
Value Proposition
• What isyour value propositiontothe customer?
• What kindof ROI can your customerexpectbyusingbuyingyourproduct/service?
• What painare youeliminating?Are yousellingvitamins,aspirinorantibiotics?(I.e.aluxury,a
nice-to-have,oraneed-to-have)
Can pay upto 3 monthsdeposit.
Properties will be subdivided if not already then the spaces will be designated to a company or artist for
collaborative use in exchange for a rental fee.
my online resumeat http://www.linkedin.com/in/kxuna; I usedto do majorreal estate consultinginMiami
and am a CertifiedRiskManagementProfessional.Iwill identifyall the risksinvolvedforall partiesand
findwaysof mitigatingthose riskssoeveryonewins.There’samillionwaystogoabout it.
Withcommercial leasingitseitherthe lessee beingfinanciallyviableora soundbusinessplan.Inthis
case I feel Ihave both.Eventhougha lessee wouldwanttoavoidputtinghisname andcrediton the line
as much as possible,Iam currently personallyguaranteeingitwithmy733 score on the table.Even
thoughwe all agreedat yesterday’sspontaneousmeetingIhave goodintentions,trustme Iwouldnot

11. do anythingtoput mycreditscore injeopardy.Iknow whatI’m talkingaboutwhenitcomes to real
estate andbusinessandIsee the dollarsignswiththisproperty.
Unlike arestaurantthat doesnot have stable operatingincome until several months,ourplanwill show
howincome will be generatedimmediatelyuponmove in.ThatiswhyI was shootingforFeb1st
.
Marketingisveryimportantinbusinessandwill show how ourcompaniesare verysuccessfulatthis.
Insteadof the 3 monthsdepositIwill show how itwill be justasgoodif we possiblycoverthe brokers
fee,upfrontworkownerwasproposingwiththe doorsandbathrooms,andevenanotarizedaffidavit
guaranteeingnocostwill incurtothe ownerif ourbusinesshastodefaultandsurrenderthe property.
1. 2 page executive summaryof ArtistHousingbusinessandactivitieswithoverview of key
objectivesandbusinessgoals.
2. Artist Housing businessdescription. Perceptionof the company.How itwill grow andprofit.
3. The Market and Competition. LargestSection.Honestlyacknowledgescompetitionand
describeshowArtistHousingdiffersfrom otherproviders.
4. The Product and Service – describesthe core of ArtistHousing.
5. Marketing/Selling- Howwe have greataccessto the marketplace.How we advertise,attend
trade shows,and online presence.
6. Managementand Personnel – Explainshow we staff andmanage properties.Includesone-
paragraph biographiesof keyteamplayers.
7. Financial Data- Containsthe balance sheet,profit-and-lossstatement,break-evenchartand
cash flowanalysis.
8. Investments.Basedoncash flow,itincludeswhatthe investorwill receiveasa return.
9. Appendices.Includestestimonialsfrompotential customers,researchclips,chartsandgraphs
relevanttoArtistHousing.
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