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The A.B.C. of
TRUST
Digging deep into the Know,
Like, and TRUST factor!
Understanding more about the Know, Like, and TRUST Factor
Do you know why
people don’t TRUST
your Marketing
enough to buy from
you?
"Trust is the glue of life. It's the most
essential ingredient in effective
communication. It's the foundational
principle that holds all relationships."
Stephen Covey
Trust Is Found Where?
Here is
TRUST
We find TRUST where your
Ability, Benefits, and
Competencies overlap!
The 3 Questions your marketing needs to answer.
How to use
the A.B.C.’s to
build TRUST.
Trust can be lost within seconds, takes a lifetime to regain, and is
never as strong again afterward.
Answering the A.B.C.’s
A … Who is this person/company?
B … What is the person/company offering?
C … How can I know if this person/company will do
what they say?
Getting to the TRUST Factor!
Ability
Benefits
Competent
A … Ability
Who is this person/company?
This is the first questions that buyers ask.
But the “real” question that you need to answered is …
Does this person/company
have the ability to help me?
A
Your marketing needs to answer:
B … Benefit
What is the person/company offering?
The 2nd questions that buyers ask.
Is the benefits of this produce/services for “real”?
Will this product/service
benefit me?
B
Your marketing needs to answer:
C … Competent
How can I know if this person/company will do what they
say?
The 3rd questions that buyers ask.
Is your produce/services “really” able to deliver for me?
Can I see proof that has
worked and will work?
C
Your marketing needs to answer:
When your Marketing
answers these core
questions (the A.B.C.’s)
in the buyers mind, you
will see your sales …
GROW!!
Want to build a
business that has
TRUST as its
CORE?
Brought to you by …
Helping you work from anywhere so you can GROW
your MICRO-Business faster!
(Click picture)

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Building TRUST Faster Online (A.B.C.'s of trust)

  • 1. The A.B.C. of TRUST Digging deep into the Know, Like, and TRUST factor!
  • 2. Understanding more about the Know, Like, and TRUST Factor Do you know why people don’t TRUST your Marketing enough to buy from you?
  • 3. "Trust is the glue of life. It's the most essential ingredient in effective communication. It's the foundational principle that holds all relationships." Stephen Covey
  • 4. Trust Is Found Where? Here is TRUST
  • 5. We find TRUST where your Ability, Benefits, and Competencies overlap! The 3 Questions your marketing needs to answer.
  • 6. How to use the A.B.C.’s to build TRUST. Trust can be lost within seconds, takes a lifetime to regain, and is never as strong again afterward.
  • 7. Answering the A.B.C.’s A … Who is this person/company? B … What is the person/company offering? C … How can I know if this person/company will do what they say? Getting to the TRUST Factor! Ability Benefits Competent
  • 8. A … Ability Who is this person/company? This is the first questions that buyers ask. But the “real” question that you need to answered is … Does this person/company have the ability to help me? A Your marketing needs to answer:
  • 9. B … Benefit What is the person/company offering? The 2nd questions that buyers ask. Is the benefits of this produce/services for “real”? Will this product/service benefit me? B Your marketing needs to answer:
  • 10. C … Competent How can I know if this person/company will do what they say? The 3rd questions that buyers ask. Is your produce/services “really” able to deliver for me? Can I see proof that has worked and will work? C Your marketing needs to answer:
  • 11. When your Marketing answers these core questions (the A.B.C.’s) in the buyers mind, you will see your sales … GROW!!
  • 12. Want to build a business that has TRUST as its CORE?
  • 13. Brought to you by … Helping you work from anywhere so you can GROW your MICRO-Business faster! (Click picture)