SocialGrow is a software application that automates the process of growing users' social networks by sending invitations to connect on chosen social networks. It was founded in 2009 and offers the easiest way to exponentially increase brand reach by growing social media audiences. Using a modular approach and Microsoft platforms allows SocialGrow to serve multiple devices and scale on demand.

1. Making it easy to grow your
social network connections
SocialGrow’s Software Application
We had a
2010 MITX Technology Awards | Round 2 Judging total of 15
Microsoft Cambridge minutes to
present.
April 28, 2010

2. SocialGrow’s Technology
Offers the easiest way to grow users’ social networks
Automates the process of sending invitations to friend/follow/connect on
users’ choice of social networks
Developed in Microsoft .NET, and hosted by Microsoft partner Hostway on
Microsoft Windows 2008 Server
SocialGrow the Company
Founded in July 2009 by Marsh Sutherland (President), Ken Herron (CMO),
and Charbel Elkhoury (CTO)
Advised by Dean Harris (former Vonage and Kayak CMO) and Raju Matta
(TripAdvisor Director of Engineering)
Member of the Microsoft BizSpark startup program, and sponsored by
CommonAngels of Lexington, MA
Monetized with subscription, referral, and OEM licensing fees; and revenue
from advertising and social media marketing consulting
One of five startups chosen to participate in Microsoft’s Windows 7
Incubation Week, named one of MassHighTech’s “Five Startups to Watch”,
named Microsoft’s “Startup of the Day”, and named one of BostInnovation’s
“Five Boston Startups Killing It on Twitter”
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MITX Technology Awards | Round 2 Judging | April 28, 2010

3. SocialGrow’s Product Demo
To demo the SocialGrow application for yourself, go to http://socialgrow.com!
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MITX Technology Awards | Round 2 Judging | April 28, 2010

4. SocialGrow’s Business Solution
Before SocialGrow, it was tedious and time-consuming to manually invite
contacts to connect on LinkedIn and other social networks
SocialGrow helps marketers exponentially increase the reach of their
brands’ messaging by growing their social media audiences
Platform-agnostic, web service SocialGrow works on Windows, Mac, and
Linux; and with Outlook, Gmail, and other email applications
SocialGrow’s Innovation
With its patent-pending digital identification engine, SocialGrow is the
only software automating the process for people to send invitations to
connect from within their workflow
SocialGrow scans users’ emails, allowing them to easily and quickly
invite others to connect across social networks
SocialGrow’s Scalability
Leveraging a modular approach with loosely-coupled components allows
SocialGrow to scale on demand
Using Microsoft as the main platform, in combination with web services,
enables SocialGrow to serve multiple devices on different OSs
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MITX Technology Awards | Round 2 Judging | April 28, 2010

5. SocialGrow Q&A (Judges’ Questions)
Will you be able to aggregate user intelligence to track [and monetize]
things such as the most popular social networks?
• Yes.
Will you use Social Graph (Google and Facebook APIs)?
• Yes.
Follow SocialGrow on Twitter at:
http://twitter.com/socialgrow!
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MITX Technology Awards | Round 2 Judging | April 28, 2010