Salisbury Big Business Presentation by Amanda Kennedy, Director of Kennedy PR and Kenzia Digital Marketing. www.kennedypr.co.uk - marketing for Wiltshire and South of England www.kenzia.co.uk - restaurant marketing

3. WHO AM I?
Amanda Kennedy
@Kennedy_PR
@KenziaDigital
www.facebook.com/kprmarketing

4. Powerful Facts
 Kids are learning on iPad, not chalkboards
 We don’t have a choice WHETHER we do social
media, but HOW WELL we do it!
 93% of consumers trust peer recommendation, when
only 14% trust advertising
 93% of marketers use social media for business
 The ROI of Social Media is that your business will still
exist in 5 years time!

5. Why Be On Social Media?
 Your customers are on it
 Your competitors are on it
 Your industry is on it

6. What Can You Use
Social Media For?

7.  Networking
 Brand awareness
 Driving people to your website
 Building relationships
 Spying on competitors
 Learning about your industry
 Educating potential clients
 Customer service
 Recruiting staff

8. 12 Rules of
Twitter & Facebook

9. 1.Have a Killer Profile
 Picture of you or your brand
 Tell tweeters what you do
 Show a side of your personality
 Add something a little personal (but not that!)
 Never include politics or religion
 Have fun
 Do not copy other bios

10. Kennedy PR snapshot!

11. Have a Killer Profile
 You or brand as profile picture?
 Cover Photo
 Complete your information section
 Products
 Awards
 SEO

12. Kennedy PR snapshot!

13. 2.Have a Killer Focus

14. 3.First Impressions Count

15. 4.Be Bold!
Make The First Move

16. 5.Shhhh!!

17. 6.Reciprocate

18. 7.Rave About What You Love

19. 8.Always Be There

20. 9.Build Business Relationships
Take it Off-line

21. 10.Be Positive and Happy

22. 11.Do It Well Or
Don’t Do It At All

23. 12.Do Not Cross Post!!

24. Ideas for Using
Facebook Daily
 Read Your Newsfeed updates
 Post 1-3 Updates
 Reply to comments/likes from fans
 Share 1 post from another business page
 Like/Comment as your Business Page on atleast 2
updates

25. Ideas for Using
Twitter Daily
 RT 5 useful tweets
 Send 3 business updates (these can be scheduled)
 Send 2 personal updates
 Shout out to 1 person you admire
 Reply to all your @ Mentions
 Have one back and forth conversation
 Help one person with a business query

26. Any Questions?