2. background
Yoka Bubble is a small café that is very well-liked by young couples, students,
and residents. Their advertisements typically focus on creating a cozy atmo-
sphere where people can unwind while on dates, at work, or just hanging out.
They consist a large demographic of ADNU students from one of their branch
due to close proximity to the university from which those students are drawn.
They are situated at 59th Cathedral Street in Naga City.
6. unique branding coherency
A more appealing brand that people would be proudly part of is crucial
in order for the brand to go further and to give a strong, enduring brand
identity that stands out from their rivals.
We designed logos for the cafe to use with coherent alternate logos to
address the issue with incoherency.
the solution
7. direction
We determined the brand attributes and moodboard of yoka bubble
to pave the direction of the rebrand.
Natural Beige
Refined Rustic
Chill Work
Unwind
8. mission statement
Buyer Persona
Our mission is to provide services that leave our customers feeling satisfied, and we
want our cafe to be a place where our customers can come to work, study, relax,
and do many other things without feeling crowded or uncomfortable. Customers
have a variety of options from which to select from our menu, including milkteas,
boba, fruit teas, and other selections that are readily available.
Fictional representation of an ideal costumer.
Amon Gus
Age: 18
Gender: Bisexual
Hobbies: Songwriter, Guitarist
Location: Naga City
Interests: Music, Animals(mostly cats), Movies
languages: English, Tagalog, and Bicolano
Career Goals:
They want to Finish college so that they could do what they want to do in the future.
Their endgame is to become a popular music artist.
Challenges:
One of the problems they are trying to solve is Hard school related matters
10. typography
The Futura PT font family shall be used consistently in all brand
applications.
FuturaPT Light FuturaPT Light Oblique
FuturaPT Book FuturaPT Book Oblique
FuturaPT Medium FuturaPT Medium Oblique
FuturaPT Demi Oblique
FuturaPT Heavy Oblique
FuturaPT Bold Oblique
FuturaPT Extra Bold Oblique
FuturaPT Extra Bold
FuturaPT Bold
FuturaPT Heavy
FuturaPT Demi
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ellupta tincia doluptas rerovidit lis nis sam ut fuga. Nam ut voluptaquam dolupic iissum netur? Et velis
a nis eume moluptas et exceaqui aut eos mi, odit et quatium eumquun tem-
peli quiataeris mi, quatesti con eatem diandae porrovit, nes
dollitatiis que endia veniet quis sit fuga. Moditiurita
volupta con re sus aciendi tasimo il-
lanih icient poritatis expero
minus nonserum iuntori
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o
p q r s t u v x y z
11. primary logo clear space
They switch to alternate forms for different size ranges.
Clear space measured by the letter “o”
No elements shall enter the clear space. The rule shall apply to all other logos.
15. incorrect usage
1. Don’t rotate the logo.
2. Don’t squash or stretch.
3. Don’t place elements within the clear space.
4. Don’t resize any parts. Instead, use the existing variations.
5. Don’t rearrange parts or create new compositions.
6. Don’t crop
7. Don’t use off-brand colors
8. Don’t add drop shadows or text styles.
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32. credits
Kenneil Angelo T. Barcenas
Hannah Mae S. Dy
Joseph Donryan C. Requinta
Khloe Armida S. Camino
Terry Miguel H. Montealegre
All of the mockup templates are free on
freepik.com
