Kenneth Fong provides project management, business development, digital marketing and web development services. He has over 15 years of experience in these fields, working for companies such as Driven Communications, EzyPzy, and Motionworks. He has expertise in areas like project management, analytics, client services, and operations management. Currently he works as a freelancer under his brand Valence Web Architects.

1. Kenneth Kiffer
Fong
Curriculum
Vitae
Full Name Kenneth Fong Chong Jin
Phone 016 209 6651
Email kennethkiffer@gmail.com
Address No 15, Jalan Putri Jaya 17, Taman Putri Jaya
Batu 9, 43200, Cheras, Kajang.
Project
Management
Digital
Analysis
Business
Development
Jack of
all Trades
Web
Architecture
Essentials:
What can I do?
page one | p & c | Kenneth Kiffer Fong | kenneth@gmail.com | 016 - 209 6651
I get things done - and done well. I ensure that not just
task and project deliverables are managed - but also people
personalities, whether internal or external are handled to
ensure goals are met despite obstacles.
Web or online marketing are basically tools to meet your
business goals. Be it websites, digital advertising, apps or
any digital content - everything can be measured if planned
and set up in the right way. My expertise - using tools such
as Google Analytics and other 3rd party tracking tools -
is to advise and implement from the planning, monitor-
ing and reporting stage.
I love connecting people and solutions - and am always on
the lookout how various entities might fit together with
the services the company can provide - like pieces of a
puzzle.
I see web technology - whether websites, online advertising,
apps or social media - as merely tools to fit the objectives.
Just as physical is form meeting function to fulfil a certain
business or domestic objective, digital and web tech is
where technology is utilised to meet business goals
while providing positive user experience.
In all the positions that I have held, I usually perform multi-
ple functions - whatever that is needed to serve the purpos-
es of the company. I am akin to the utility baseball/football
player that you can assign to almost every position. Special-
ists are useful - but a utility person is able to fit various
needs at the same time.

2. Kenneth Kiffer
Fong
Curriculum
VitaeExperience
Head of
Business
Develoment
/ Business
Development
Manager
Project
Director
/ Web Architect
Freelance
Feb2014 - Current
Driven Communications
Sdn Bhd
July2012 - Jan2014
EzyPzy Sdn Bhd
Aug2011 - June2012
Valence Web
Architects
Operations
Manager
Nov2009 - Aug2011
Motionworks Sdn Bhd
Took over all company day-to-day operations when the
Finance & Admin Manager was abrubptly let go
EzyPzy was a small web development agency.
Head of the Business Development/sales and marketing team
for Advertising on our online publications, and also BizDev for
Events Management, Social Media, Editorials and Advertorials;
Execution of all advertising operations (setup, support, coordi-
nation, analysis and management of ad serving);
page two| p & c | Kenneth Kiffer Fong | kenneth@gmail.com | 016 - 209 6651
Execution of various operational duties, including client
accounts & invoicing; coordination of office equipment; and
various other administrative/operational duties
Assisting the Directors in pretty much anything that needs
assisting, follow up, supervision, ideation and etc
Specialist for Analytics: setup planning, monitoring and report-
ing for user behaviour tracking, trends tracking and online
product performance tracking - for our websites as well as any
new products that are part of the websites or new products on
their own
Project Manager for digital/web/advertising projects
Minor title change to Head of BizDev in Sept2016, same job
function
Driven consists of two arms: digital publications which included
paultan.org, CarBase.my & oto.my; as well as marketing solutions
services such as social media management & events management.
Was in charge of all planning, project management and client
servicing for all web projects.
Provided Web analysis for internal and external projects where
necessary
Freelanced under own brand “Valence Web Architects”
Projects included:
Web Development | Web Content Consulting | Web Analytics
Consulting | MSC Status Application Consulting | Desktop and
Digital design projects
Motionworks was at one time among the top 5 web development
agencies in Malaysia.
Duties Included:
payroll | cashflow | financial operations | human resource |
general administration | resource management (personnel,
computers and other equipment)
Was generally in a “General Manager” position, handling all
company management in assistance to the CEO
This included planning to ensure projects met not just technical
objectives, but also business and user experience objectives

3. Kenneth Kiffer
Fong
Curriculum
Vitae
Project
Manager
/ Designer
/ Developer
July2005 - June2009
Hulk Solutions Sdn Bhd
Interactive
Producer
July2009 - Nov2009
Motionworks Sdn Bhd
Experience
Education
Diploma in IT & Engineering
Jan2001 - June2005
HELP University College
Royal Military College (SPM)
Dec1994 - Dec1998
Royal Military College Malaysia
Trivia
References
Previous company was merged into Motionworks
Was initially put in charge of project management & business devel-
opment, as well as the initial planning & ideation for digital projects
Had to take over Company Operations as Operations Manager after
Finance & Admin Manager was abruptly let go.
Hulk Solutions was a small web development & IT company.
Served & attended Kuala Lumpur Methodist
Church in Worship, Music, BM and Prayer min-
istries
Currently attending & serving at St Mary’s
Anglican Cathedral Kuala Lumpur
Attended Missionary Training (part time) at
The School of Acts
Assisted at Mang Tha - Myanmar Refugee
Community in Malaysia
Runner, crossfitter, voracious reader
Jasvinder Singh | Client | 60 12 711 0770 | jasvinder@ism.net.my
Devan Singaram | Worked together from time to time | 60 12-202 7092 | devan@tribehired.com
page three| p & c | Kenneth Kiffer Fong | kenneth@gmail.com | 016 - 209 6651
Started as a designer, worked and learned to include development
adaptation of open source platforms, and also client servicing and
project management.
Was involved in the Monsoon Cup Terengganu (2005 - 2008), first as
the webmaster, then later to include alerts & communications blast-
ing to various groups of personnel, crew & guests at a time when
mass SMS blasting was still a novelty.
Significant projects include TGV Malaysia, MSC Malaysia, Tanjong
PLC, Tabung Haji, Inceif, Iskandar Malaysia, and Axiata.
Significant projects include the Monsoon Cup, Universiti Malaya and
EzyPzy (sms communications app).