Winning entry for the 2014 Kenshoo Infinity Awards in the Social category from Bom Negocio.

1. Infinities – Kenshoo Social
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2. Winner: Kenshoo Social
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3. BACKGROUND
Bomnegócio.com is a free classifieds website,
present throughout Brazil, with a mission to help
people to buy and sell goods and services in a simple
and practical way. Since 2011, our company has been consolidated as a
leading player in the digital media marketing, running campaigns in almost all
formats and vehicles.
Classifieds is widely known as a broad business, so it’s hard to have a strict
target. Therefore, we can’t avoid having an immense amount of campaigns and
ad sets with different ads and countless targets inside Facebook.
© 2014 Kenshoo, Inc. Confidential and Proprietary Information 3

4. CHALLENGES
• Spending planned budget on performance campaigns as
accounts continue to scale
• Improving performance and more efficiently optimizing campaigns
to create a positive ROI
We needed to find an innovative solution that enabled us to perform
quick account optimizations, change several bids simultaneously,
keep pace on our investment, and moreover, help social to be more
profitable for the company.
© 2014 Kenshoo, Inc. Confidential and Proprietary Information 4

5. SOLUTIONS
Activated bid policies with a
focus on performance by
configuring the "Control
ROI” to meet ROI needs
and goals each month.
Each week, the total
investment and ROI of the
channel are consolidated,
analyzed, and acted on.
© 2014 Kenshoo, Inc. Confidential and Proprietary Information 5

6. RESULTS
After Kenshoo implementation…
 ROI increased 286% and we were able to scale our investments
by 233% due to the amazing results
 Budget management performed with an accuracy of
approximately 97%
 With over 400 ad sets and about 1600 ads, the operational work
for optimization of campaigns was reduced to a few clicks
 Kenshoo helped us save a total of 240 hours since July 2013
© 2014 Kenshoo, Inc. Confidential and Proprietary Information 6