K^2 London Presentation - Marketer Point-of-View - Nilan Peiris
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K^2 London marketer point-of-view from Nilan Peiris, VP of Growth at Housetrip, presented on April 2nd, 2014.
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K^2 London Presentation - Marketer Point-of-View - Nilan Peiris
- 1. Today I’m going to be talking a bit about performance marketing, a little about innovation and a lot about delighting customers @nilanp
- 2. Today I’m going to be talking a bit about performance marketing, a little about innovation and a lot about delighting customers @nilanp
- 3. Today I’m going to be talking a bit about performance marketing, a little about innovation and a lot about delighting customers @nilanp
- 4. Today I’m going to be talking a bit about performance marketing, a little about innovation and a lot about delighting customers @nilanp
- 5. Average price of CHF49 per guest per night 4,000,000 nights… @nilanp Vice President Growth HouseTrip.com
- 6. Average price of CHF49 per guest per night We believe staying in a rental is a better experience than staying in a hotel We’re making them as easy to book as a hotel
- 8. Average price of CHF49 per guest per night 300,000 rentals @nilanp | www.housetrip.com
- 9. Average price of CHF49 per guest per night In over 19,000 locations @nilanp | www.housetrip.com
- 10. Average price of CHF49 per guest per night Over 7 million room nights @nilanp | www.housetrip.com
- 11. Average price of CHF49 per guest per night 95% customer satisfaction @nilanp | www.housetrip.com
- 15. Money out > Money in
- 18. 90% 10%
- 19. Spend the most, win the most!
- 20. Spend the most efficiently, win the most!
- 21. 1. Relevance! 2. Coverage! 3. Bidding! !
- 22. Have the most relevant ads
- 24. & the most efficient bidding engine
- 25. & the most efficient bidding engine
- 26. Spend the most efficiently, win the most… but is there an alternative ?! @nilanp | www.housetrip.com
- 27. Delight the most, win the most! !
- 28. Delight the most, win the most! !
- 29. Cost per acquisition Lifetime Value @nilanp | www.housetrip.com
- 35. Net promoter score growth Conversion growth Repeat growth @nilanp | www.housetrip.com
- 36. Delight the most, win the most! !
- 37. How ?! ! @nilanp | www.housetrip.com
- 38. 95% of our guest experience is in the hands of our hosts! @nilanp | www.housetrip.com
- 39. Delight the most, win the most! ! Reward hosts who care! !
- 42. Net promoter score growth Conversion growth Repeat growth @nilanp | www.housetrip.com
- 43. Delight the most, win the most! !
- 44. In summary… @nilanp | www.housetrip.com
- 45. Spend the most efficiently, win the most!
- 46. 1. Relevance! 2. Coverage! 3. Bidding! ! @nilanp | www.housetrip.com
- 47. Delight the most, win the most! !