K^2 Presentation: Kenshoo Product Innovation
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This document summarizes a Kenshoo product innovation presentation. It discusses Kenshoo's global reach with 22 international locations and over 400 employees. It then profiles the different teams that work on solution engineering, client services, research, product, adoption, tech support, education, and marketing. The document highlights Kenshoo's focus on mobile capabilities, cross-channel marketing, and forecasting/budget tools to help clients. It provides examples of how Kenshoo helps optimize campaigns across search, social, local, and display channels to find new customers and drive sales.
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K^2 Presentation: Kenshoo Product Innovation
- 2. Kenshoo Product Innovation: Will Martin-Gill and Fiona Gill #K2innovation
- 3. Welcome Will Martin-Gill, SVP Product Fiona Gill, VP Client Services Favorite Innovation: Airplanes Favorite Innovation: Central Heating #K2innovation
- 4. Global Reach, Local Representation 22 international locations 400+ employees © 2014 Kenshoo, Inc. Confidential and Proprietary Information
- 5. The People Solution Engineering Client Services Research Product Adoption Tech Support Education Marketing Account Executives #K2innovation
- 6. Client Services Leadership Fiona Gill Nate Just AMER - Direct David Rifkin AMER - Agency Michele Yeung APAC Nick Blake EMEA Simon Perry Global Social Teri Foley Global EDU Fiona Gill – Global VP Client Excellence • Chicago, IL • Oversees Global Client Services organization including client relationships and strategic initiatives. Nate Just – Director, AMER Advertisers • San Francisco, CA, USA • Oversees Client Experts organization for Direct Advertisers and GSA for AMER and LATAM David Rifkin – Sr. Director, AMER Agency • New York, NY, USA • Oversees Client Experts organization for Agency Advertisers for AMER and LATAM Simon Perry – Global Director, Social • New York, NY, USA • Oversees Global Client Experts organization and Onboarding for the Social Product Nick Blake – Director, EMEA • London, UK, EMEA • Oversees Client Experts organization for EMEA Michele Yeung – Director, APJ • Hong Kong, China, APJ • Oversees Client Experts organization for APJ Teri Foley – Global Director Education • San Francisco, CA, USA • Oversees Education programs for both internal and external stakeholders #K2innovation
- 9. Kenshoo: “The Only Leader” SEARCH Forrester Wave™: Bid Management, Q4 '12 SOCIAL “Customers were extremely satisfied with it, giving it an impressive 5 out of 5 points on all eight customer satisfaction questions" Forrester Wave™: Social Ad Platforms, Q4 '13 The Forrester Wave is copyrighted by Forrester Research, Inc. Forrester and Forrester Wave are trademarks of Forrester Research, Inc. The Forrester Wave is a graphical representation of Forrester's call on a market and is plotted using a detailed spreadsheet with exposed scores, weightings, and comments. Forrester does not endorse any vendor, product, or service depicted in the Forrester Wave. Information is based on best available resources. Opinions reflect judgment at the time and are subject to change. © 2014 Kenshoo, Inc. Confidential and Proprietary Information
- 10. Delivering Innovation to Our Clients Typical Software Company Commitment to Technology and Innovation: © 2014 Kenshoo, Inc. Confidential and Proprietary Information 50% in R&D 25% in R&D
- 11. Significant releases in 2013 Kenshoo Places & Call conversion optimization • • • • • • • • • Facebook Exchange support Keyword suggestion reports Negative suggestion reports Profile and Campaign Settings report Bing call extensions Bing Location Extensions Unified campaigns Y! Japan core functionality KPO Health report GDN Placements report Enhanced Campaigns + PLA enhanced support • • • • • • • • • Kenshoo Social 2.0 Google Analytics integration for SEO/SEM reports Social audience libraries Downstream Mobile App Tracking Geo-targeting reports Enhanced campaign core functionality Bing sitelinks Bing Radius Support A/B Statistical Significance report Upgraded Google sitelinks #K2innovation
- 12. 2013 themes: carrying into 2014 Mobile © 2014 Kenshoo, Inc. Confidential and Proprietary Information Cross-Channel Forecasting and smarter budget allocation
- 13. Reaching your customers on the go © 2014 Kenshoo, Inc. Confidential and Proprietary Information
- 14. U.S. Mobile Versus Desktop Ad Spending $70 Bn. $60 Bn. 56.69% $50 Bn. of digital > 120% growth in 2013 US mobile ad spend ~ $15 Billion US mobile ad spend in 2014 • Mobile to overtake desktop ad spend in 2017 39.81% $30 Bn. $20 Bn. • • $40 Bn. of digital 22.55% of digital $10 Bn. $0 Bn. 2013 2014 Digital Ad Spend © 2014 Kenshoo, Inc. Confidential and Proprietary Information 2015 2016 Mobile Ad Spend 2017 Source: eMarketer, Dec 2013
- 15. Growth of Global Mobile App Market In-app Purchases Dominate App Store Revenue 1M+ mobile apps in Google Play and Apple App Stores ~ 80/90% of app store revenue from in-app purchases (NOT paid apps) That means, ~ $8B in-app purchases in Apple app store in 2013 © 2014 Kenshoo, Inc. Confidential and Proprietary Information
- 17. Significant acceleration in Mobile Capabilities in 2013 SOCIAL SEARCH LOCAL SMARTPATH • Drive mobile web commerce • Optimize and drive calls • Mobile app discovery and install • Optimize by device type • Target new customers through local mobile networks • Drive re-engagement with mobile app users • Segment analytics and reporting • Measure in-app purchase and lifetime value © 2014 Kenshoo, Inc. Confidential and Proprietary Information
- 18. Drive Mobile App Installs, In-app Purchases Lifetime Value on Facebook SOCIAL SEARCH LOCAL SMARTPATH • Drive mobile app discovery and install • Re-engage mobile app customers • Measure in-app purchases and lifetime value • Expand reach into top performing audiences • Leverage Kenshoo mobile measurement solutions or 3rd party systems © 2014 Kenshoo, Inc. Confidential and Proprietary Information
- 19. Drive Mobile App Installs, In-app Purchases Lifetime Value on Facebook SOCIAL SEARCH LOCAL SMARTPATH Audience 1 Revenue Audience 2 Audience 3 Time © 2014 Kenshoo, Inc. Confidential and Proprietary Information
- 21. Extend Your Reach & Drive Additional Sales with Demand-Driven Campaigns Top Performing Products in PLA Wilson One BLX Clicks: 108,110 CVR: 4.32% ROI: $8.75 Babolat AeroPro Clicks: 248,461 CVR: 5.65% ROI: $6.92 Native Facebook Ads Extend reach to find new customers Facebook Exchange (FBX) Ads Retarget website visitors that didn’t check out #K2innovation
- 22. Native access to FBX Real Time Bidding • Use 1st party cookie data to target users based on demonstrated intent Massive Reach • Access to Facebook’s 1 Billion+ global audience and inventory #K2innovation
- 23. With search, find more accurate value of the customer . . . Visit Facebook $2.50 CPM Search ad click for “tennis racket” Conv Rate: 1.3% Bid: $1.34 Avg Order Value: $23 Visit Shopping Cart View several product pages PLA Click Conv Rate: 3.7% Bid: $2.76 Avg Order Value: $55 Exit site #K2innovation
- 24. Search remarketing in FBX: Big opportunity Beta client: missed chances to bid on customers with relevant intent • Clients have recently searched for keywords that have high ROI for advertiser • Same clients can (AND SHOULD!) see a relevant ad when they come to Facebook #K2innovation
- 25. Search remarketing in FBX: Big opportunity #K2innovation
- 26. 3. Kenshoo: now augmenting display in a bigger way #K2innovation
- 27. Leverage search to improve display strategy CNET CNN DMP DSP/ Ad Exchange ESPN NYTIMES #K2innovation
- 28. Understanding and investing in the right customer interactions © 2014 Kenshoo, Inc. Confidential and Proprietary Information
- 29. You need cross-channel measurement and attribution to help you determine where to allocate spend and how much to pay. © 2014 Kenshoo, Inc. Confidential and Proprietary Information
- 30. SmartPath: Understand and better invest against your true opportunity © 2014 Kenshoo, Inc. Confidential and Proprietary Information
- 31. Kenshoo Halogen™: Forecasting and Execution ✓ 90 valid plans ✓ Investment increased 36% © 2014 Kenshoo, Inc. Confidential and Proprietary Information ✓ Fast adoption ✓ Revenue increased 53%
- 32. Kenshoo Product... Heavily investing in making your program world class Most innovative crosschannel targeting and optimization Best in class channel management Helping give you the tools to run marketing like a business #K2innovation