In today’s fast-paced society, Digital Marketing is indeed the best evolution. Search Engines have become the prime source of generating leads and traffic for businesses and their online marketing strategies.

1. SEO and Social Media – Understanding their
Complicated Relationship
In today’s fast-paced society, Digital Marketing is indeed the best evolution. Search Engines have become
the prime source of generating leads and traffic for businesses and their online marketing strategies.
However, with the immense growth of social media networks, Social Media Marketing is more heavily
embraced today than it was a while ago. There might be a confusion in your mind regarding, what is more
important, Search Engine Optimization (SEO) or Social Media? Well, the answer is, both play a crucial
role in leading you towards the success of your business.
Social Media Management corresponds to the process of optimizing and posting content in the form of
blog posts, news articles, videos, stories, images, to name a few, on social media platforms like Facebook,
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2. Twitter, or Instagram. On the other hand, SEO includes a strategy for making your business or its website
more searchable so that your visitors get transformed to your customers.
Although search engines are a great source of attracting customers, social media is also increasing its
importance as a marketing platform. The thing to realize in this circumstance is that both SEO and Social
Media are not any competitive forces, but two facets of digital marketing capable of amplifying the results
if incorporated together in the ideal strategy. Now let’s see how online marketers can integrate their
efforts across both platforms.
THE ‘SOCIAL MEDIA AND SEO’ STRATEGY
Include Social Media Sharing Buttons in your Website
Various search engines, including Google, have started to use social media sharing data for influencing the
search rankings. Therefore, digital marketers must have social media sharing buttons on their blog posts
and websites to engage people by further encouraging them to share the content on their respective
social media accounts. These buttons increase traffic from social media and also improve the ranking
positions in search engines.
Opt for an Integrated Keyword Strategy
As the thin line between social media and SEO is fading at a quick pace, taking the keyword strategy of
your website to social media engagement, whenever appropriate, must be given due importance.
However, this doesn’t imply cramming tweets full of keywords. Instead, you need to analyze the perfect
use of such keywords in your social media messages for increasing the number of your potential
customers.
Include Links in Social Media Accounts
The traditional way of including links in social media posts like status updates or tweets is of no use as
they are no-follow links and don’t pass any SEO authority to the linked site. On the other hand, it is
imperative to note that the URL included in the bio of a social media account is a follow link, which further
helps in improving the conversion rates.
Optimize your Social Media Pro les
The pages of your profile on social media are just the extensions of your website. The way you optimize
your website’s pages for titles, tags, keywords, and descriptions should be the same for auditing your

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social media profiles as well.
Use Links in Presentations and Videos
Powerful social media platforms such as SlideShare for presentations and YouTube for videos have
become quite famous now. While sharing content on these platforms, make sure to share links
corresponding to the other related blog posts and articles on your website. Doing so will not only increase
traffic to your business but shall also help in building new inbound links.
Establish New Relationships
Without any doubt, the web has now become a social communication channel. For driving more sales,
inbound links, and social media attention, it is essential to build new relationships with active users online.
Establishing relationships with the help of social media platforms can further open opportunities for guest
blog posts and various other link-building options.
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