#AllKlassic - Marketing Trends In Social Entrepreneurship (Summary) According to Forbes, Millennials will soon be the largest segment in the US labor market. However, many of us are opting for social entrepreneurship to satisfy that sense of “meaningful labor.” How will this drive a paradigm shift in the hiring procedures of corporate America? Is this replacing Corporate Responsibility efforts? In my presentation deck, I cover the marketing strategies of brands, startups and individuals who are developing solutions to 10 of the world’s most pressing issues: Transportation, Public Safety, Homelessness, Sustainability, Education, Food & Health, Disability, Energy, Inequality, & Income. You will be given a bird’s eye view of a relevant culture shift of new innovations that are capturing the imagination of a world empowered voice their frustrations with scalable business models.

1. MARKETING TRENDS in
social entrepreneurship
The love story
Digital
Social
Experiential

2. @KerrYKlassic
www.kerryklassic.com
kerry@intecoogroup.com
Linkedin.com/in/kerryabner
INTRODUCTION

3. MISSION STATEMENT
Intecoo
is
a
crea,ve
consultancy
assembled
to
service
non-­‐profits,
startup
companies
and
entrepreneurs.
At
the
intersec,on
of
trends
research
and
business
strategy,
we
help
our
clients
develop
innova,ve
brand
campaigns.
Our
model
of
cross-­‐cultural
collabora,on
equally
leverages
and
celebrates
a
lifestyle
designed
for
unique
people,
products,
and
experiences.

4. SOCIAL ENTREPRENURSHIP:
“Individuals with innovative
solutions to society’s most pressing
social problems.”

5. Why are Millennials
opting to become
social entrepreneurs?

6. “If money could have
changed the world,
money would have
changed the world.”
-Sharad Vivek Sagar,
a Millennial social entrepreneur

7. “Millennials are now the
largest segment of the U.S.
labor market according to
Pew Research, and they are
pushing back on “business as
usual” in corporate America.”
-Forbes

8. According to a survey by
Ernest&Young, The American
workplace is the greatest
cause of stress and costs
corporations up to $300
billion a year in lost
productivity.”

9. “Poverty is not only a lack
of money, it’s a lack of
sense of meaning.”
-David Bornstein

10. Will social
entrepreneurship drive a
paradigm shift in the
hiring procedures of
corporate America?

11. Well, Who is
getting it
right?

12. One Day Without Shoes

13. fairtrade

14. Forbes under 30

15. OVERVIEW:
A
new
paradigm
for
both
personal
mobility
choices
and
urban
transport
planning
is
taking
shape
towards
Eco-­‐Mobility.
Walking,
cycling,
wheeling
and
ride
sharing
is
becoming
more
common
as
communi,es
are
looking
for
more
economically
sound
ways
to
travel.
10. transportation
DRIVERS:
Eco-­‐Mobility
Sharing
Economy
Technology
Advancements
Cleaner
Fuel
Solu,ons

16. Neighborhood in motion

17. Ev charging lanes

18. Bridj

19. Atlanta Street car

20. THINGS TO
CONSIDER
How
are
public
transporta,on
ini,a,ves
currently
addressed
in
your
community?
Do
residents
in
your
community
currently
see
the
landscape
as
a
problem?
How
will
Eco-­‐Mobility
be
embraced
in
your
community?

21. OVERVIEW:
Entrepreneurs
are
bringing
technology,
innova,on
and
imagina,on
to
the
table
when
developing
solu,ons
to
public
safety.
City
programs
are
funding
and
suppor,ng
these
visionaries
by
allowing
them
to
test
pilot
their
developments
in
their
districts.
9. Public safety
DRIVERS:
Technology
Advancements
Minimal
Viable
Products
Startup
Community
Civic
Innova,on

22. Bluetooth turn signals

23. Companion app

24. COLORFUL CROSSINGS

25. Midtown pride crossing

26. THINGS TO
CONSIDER
How
can
your
company
address
public
safety
in
a
crea,ve
way?
What
organiza,ons
or
startups
can
your
company
partner
with
that
is
ac,ve
in
community?
Is
public
safety
a
relevant
issue
for
your
brand?

27. OVERVIEW:
Non-­‐profits
are
increasingly
finding
that
they
cannot
rely
on
philanthropy
to
sustain
themselves,
much
less
grow.
Empowering
people
to
u,lize
and
preserve
natural
resources
in
their
everyday
lives
will
be
the
key
to
more
informed
choices.
8. sustainability
DRIVERS:
Going
Green
Dwindling
Natural
Resources
Organics
Health
&
Wellness

28. The drinkable book

29. WeCup

30. H&M Close the loop

31. THINGS TO
CONSIDER
How
can
your
company
help
ci,zens
to
preserve
natural
resources?
Are
their
ways
to
gamify
the
experience
of
removing
waste?
How
can
you
help
your
employees
to
reuse
the
supplies
required
to
run
your
business?

32. OVERVIEW:
When
governments
fail
to
provide,
it’s
amazing
how
crea8ve
ci8zens
become.
Entrepreneurship
is
a
key
player
in
ending
global
poverty
by
reversing
the
cycle
of
dependency
with
a
cycle
of
self-­‐sufficiency
and
employment.
7. homelessness
DRIVERS:
Tech
Industry
Explosion
Rise
in
Entrepreneurship
Social
Media

33. “Empty homes outnumber the
homeless 6 to 1 ”
-national alliance to end homelessness

34. BillBeds

35. Hacking homelessness

36. Shelter suit

37. THINGS TO
CONSIDER
What
homeless
ini,a,ves
and
programs
would
be
a
good
partner
fit
for
your
company?
How
can
you
empower
the
homeless
community
to
prepare
for
beTer
opportuni,es?
Can
your
company
products
be
helpful
in
this
area?
If
so,
how?

38. OVERVIEW:
Social
entrepreneurship
has
come
on
strong
in
the
educa8on
space
with
an
every
growing
number
of
ins8tu8ons
teaching
entrepreneurial
skills
with
a
lens
on
social
issues.
Boomers
will
join
the
ranks
of
social
innova8on
students
as
Millennials
are
leading
the
charge
to
find
meaning.
6. education
DRIVERS:
Video
Blogging
Alterna,ve
Secondary
Learning
Social
Innova,on
Rising
Tui,on
Cost

39. General assembly

40. Kiron University

41. #Readwhereyouare

42. THINGS TO
CONSIDER
How
does
your
company
support
con,nuous
personal
and
professional
development?
Where
are
your
employees
going
for
educa,onal
informa,on
relevant
to
their
passions?
What
crea,ve
ways
can
your
business
support
learning
in
this
fast-­‐paced
environment?

43. OVERVIEW:
In
a
culture
baGling
record
rates
of
obesity
and
health
problems
related
to
diet
and
nutri8on,
providing
healthier
food
op8ons
can
not
only
form
the
basis
of
a
viable
business
but
can
also
serve
a
growing
market
of
people
that
want
to
make
healthier
food
choices
to
support
their
lifestyle.
5. Food & health
DRIVERS:
Health
&
Wellness
Organics
Mindful
Living
Transparency

44. SPREAD CO.

45. 10 squats for travel

46. Food well alliance

47. THINGS TO
CONSIDER
Does
your
company
offer
organic
op,ons
in
its
food
facili,es?
What
food
wellness
programs
can
your
employees
be
apart
of
in
your
community?
Where
can
your
business
purchase
more
sustainable
supplies?

48. OVERVIEW:
Brands
and
organiza8ons
alike
are
finding
ways
to
voice
their
frustra8ons
with
human
equality.
Younger
genera8ons
are
having
a
hard
8me
believing
we,
as
a
society,
are
s8ll
having
the
same
conversa8ons
and
figh8ng
the
same
baGles
our
parents
and
grandparents
were
facing.
4. equality
DRIVERS:
Social
Media
Police
Brutality
New
Feminism
Same-­‐Sex
Marriage

49. Doritos Bolder

50. Neighborhood startup fund

51. “CHAINS”

52. THINGS TO
CONSIDER
What
projects
are
in
place
for
your
business
to
support
diversity
inclusion?
How
does
your
company
celebrate
female
leadership?
What
organiza,ons
would
align
with
partnership
opportuni,es
that
support
your
brand
mission?

53. OVERVIEW:
Entrepreneurs
are
not
only
focusing
on
solar
power
as
a
tool
for
providing
ligh,ng
in
places
without
the
infrastructure
for
electricity,
but
also
solu,ons
on
how
to
conserve
energy
from
our
products
and
u,lized
in
our
every
day
lives.
Are
we
witnessing
a
proac,ve
fight
against
energy
poverty?
3. energy
DRIVERS:
Economic
Opportunity
Clean
Energy
Tech
Sustainable
business
models
Solar
Power

54. IKEA goes LED-ONLY

55. Project sunroof

56. Smart windows

57. THINGS TO
CONSIDER
How
can
your
company
educate
consumers
on
living
an
energy
saving
life?
What
organiza,ons
can
you
support
that
have
energy
saving
in
their
mission?
When
does
it
make
sense
for
your
company
to
implement
energy
saving
prac,ces?

58. OVERVIEW:
Entrepreneurs
with
disabili,es
are
crea,ng
communi,es
that
allow
them
to
connect,
discuss
and
strengthen
their
network.
Disability
is
being
treated
more
effec,vely
via
tech
advances.
2. disability
DRIVERS:
Technology
Advances
Internet
of
Things
Social
Community
Empowered
Pa,ents

59. The Autistix

60. ODE

61. pEEK RETINA APP

62. THINGS TO
CONSIDER
Where
can
you
support
disabled
employees
or
ini,a,ves?
How
are
disabled
employees
embraced
in
your
companies
vision?
How
can
you
raise
awareness
for
disability
in
an
interes,ng
way
that
sparks
conversa,on?

63. OVERVIEW:
Millennials
are
coming
out
of
college
carrying
a
large
debt,
but
not
really
head
over
heels
about
spending
the
next
30
years
climbing
the
corporate
ladder.
New
solu8ons
are
being
tested
using
available
assets
and
organiza8ons
think
that
a
living
income
will
help
more
people
flourish.
1. income
DRIVERS:
College
Debt
Basic
Income
Digital
Currency
Valuable
Public
Spaces

64. Refugee emojis

65. Basic Income Experiment

66. Add My Window

67. THINGS TO
CONSIDER
What
assets
do
you
have
in
your
possession
that
can
help
bring
in
more
revenue?
How
can
you
partner
with
other
entrepreneurs
or
small
businesses
to
expand
your
resources?
Where
are
your
services
needed
in
your
community?

68. 1. income
2. disability
3. energy
4. equality
5. Food & health
6. Education
7. homelessness
8. sustainability
9. Public safety
10. transportation

69. Let’s Work Together!
Kerry Klassic
kerry@intecoogroup.com
www.kerryklassic.com