This presentation was first given to Tulsa's Cultivate918 group. It is a brief overview for entrepreneurs on branding themselves online. The key to personal branding is being able to covey what sets you apart and your story.

1. Digital Branding
#WhatsYourStory
By
Kersten Anderson & Rebecca Butcher
Tuesday, September 23, 14

2. In case you didn’t know...
#Cultivate918
Tuesday, September 23, 14

3. In case you didn’t know...
Facebook now has nearly 1.2 billion total users.
#Cultivate918
Tuesday, September 23, 14

4. In case you didn’t know...
Facebook now has nearly 1.2 billion total users.
45% of B2B marketers have gained a customer
through LinkedIn.
#Cultivate918
Tuesday, September 23, 14

5. In case you didn’t know...
Facebook now has nearly 1.2 billion total users.
45% of B2B marketers have gained a customer
through LinkedIn.
B2B marketers who use Twitter generate, on average,
twice as many leads as those who don’t.
#Cultivate918
Tuesday, September 23, 14

6. In case you didn’t know...
Facebook now has nearly 1.2 billion total users.
45% of B2B marketers have gained a customer
through LinkedIn.
B2B marketers who use Twitter generate, on average,
twice as many leads as those who don’t.
70% of brands have a presence on Google+.
#Cultivate918
Tuesday, September 23, 14

7. In case you didn’t know...
Facebook now has nearly 1.2 billion total users.
45% of B2B marketers have gained a customer
through LinkedIn.
B2B marketers who use Twitter generate, on average,
twice as many leads as those who don’t.
70% of brands have a presence on Google+.
People spend, on average, 4X more time on Tumblr
and Pinterest than they do on Twitter.
#Cultivate918
Tuesday, September 23, 14

8. Where to Start....
#Cultivate918
Tuesday, September 23, 14

9. What’s Your Story?
#Cultivate918
Tuesday, September 23, 14

10. What’s Your Story?
Everyone has a story, but if you don’t tell or
express it, you are forgettable.
#Cultivate918
Tuesday, September 23, 14

11. What’s Your Story?
Everyone has a story, but if you don’t tell or
express it, you are forgettable.
The KEY to marketing yourself online is to be
authentic -- don’t be afraid to show where you
have been.
#Cultivate918
Tuesday, September 23, 14

12. What’s Your Story?
Everyone has a story, but if you don’t tell or
express it, you are forgettable.
The KEY to marketing yourself online is to be
authentic -- don’t be afraid to show where you
have been.
Be “Findable” - Make it as easy as possible for
people to connect with you.
#Cultivate918
Tuesday, September 23, 14

13. What’s Your Story?
Everyone has a story, but if you don’t tell or
express it, you are forgettable.
The KEY to marketing yourself online is to be
authentic -- don’t be afraid to show where you
have been.
Be “Findable” - Make it as easy as possible for
people to connect with you.
You are not what you do --share your passions and
insights with your followers.
#Cultivate918
Tuesday, September 23, 14

14. Digital Branding Tips
#Cultivate918
Tuesday, September 23, 14

15. Digital Branding Tips
Claim all of your personal branding social media now.
#Cultivate918
Tuesday, September 23, 14

16. Digital Branding Tips
Claim all of your personal branding social media now.
Buy your name URL.
#Cultivate918
Tuesday, September 23, 14

17. Digital Branding Tips
Claim all of your personal branding social media now.
Buy your name URL.
Create an about.me
website.
#Cultivate918
Tuesday, September 23, 14

18. Digital Branding Tips
Claim all of your personal branding social media now.
Buy your name URL.
Create an about.me
website.
Share your story.
#Cultivate918
Tuesday, September 23, 14

19. Digital Branding Tips
Claim all of your personal branding social media now.
Buy your name URL.
Create an about.me
website.
Share your story.
Update all imagery.
#Cultivate918
Tuesday, September 23, 14

20. Digital Branding Tips
Claim all of your personal branding social media now.
Buy your name URL.
Create an about.me
website.
Share your story.
Update all imagery.
Get creative.
#Cultivate918
Tuesday, September 23, 14

21. Branding Yourself
on Social Media to
Tell Your Story
#Cultivate918
Tuesday, September 23, 14

22. LinkedIn
#Cultivate918
Tuesday, September 23, 14

23. Post a professional
profile picture.
LinkedIn
#Cultivate918
Tuesday, September 23, 14

24. Post a professional
profile picture.
Update ALL
relevant work
experience.
LinkedIn
#Cultivate918
Tuesday, September 23, 14

25. Post a professional
profile picture.
Update ALL
relevant work
experience.
Update contact
information.
LinkedIn
#Cultivate918
Tuesday, September 23, 14

26. Post a professional
profile picture.
Update ALL
relevant work
experience.
Update contact
information.
Use keywords in
your tagline
(its SEO friendly).
LinkedIn
#Cultivate918
Tuesday, September 23, 14

27. Post a professional
profile picture.
Update ALL
relevant work
experience.
Update contact
information.
Use keywords in
your tagline
(its SEO friendly).
Always link back
any other social
media you have.
LinkedIn
#Cultivate918
Tuesday, September 23, 14

28. Facebook
#Cultivate918
Tuesday, September 23, 14

29. Facebook
Have a strategy for
Facebook, both personally
and professionally.
#Cultivate918
Tuesday, September 23, 14

30. Facebook
Have a strategy for
Facebook, both personally
and professionally.
As business professionals
you need to put your best
foot forward anywhere you
appear online, especially
Facebook.
#Cultivate918
Tuesday, September 23, 14

31. Facebook
Have a strategy for
Facebook, both personally
and professionally.
As business professionals
you need to put your best
foot forward anywhere you
appear online, especially
Facebook.
Does your Facebook pass
the “Grandma Test?”
#Cultivate918
Tuesday, September 23, 14

32. Facebook
Have a strategy for
Facebook, both personally
and professionally.
As business professionals
you need to put your best
foot forward anywhere you
appear online, especially
Facebook.
Does your Facebook pass
the “Grandma Test?”
#Cultivate918
Tuesday, September 23, 14

33. Twitter & Google+
#Cultivate918
Tuesday, September 23, 14

34. Twitter & Google+
Use your description &
about sections to tell
who you are, not just
what you do.
#Cultivate918
Tuesday, September 23, 14

35. Twitter & Google+
Use your description &
about sections to tell
who you are, not just
what you do.
Have a professional
photo that expresses
your personality.
#Cultivate918
Tuesday, September 23, 14

36. Twitter & Google+
Use your description &
about sections to tell
who you are, not just
what you do.
Have a professional
photo that expresses
your personality.
#Cultivate918
Tuesday, September 23, 14

37. What should I post on social media?
#Cultivate918
Tuesday, September 23, 14

38. What should I post on social media?
Content from experts in your field.
#Cultivate918
Tuesday, September 23, 14

39. What should I post on social media?
Content from experts in your field.
Causes and content that is relevant to you.
#Cultivate918
Tuesday, September 23, 14

40. What should I post on social media?
Content from experts in your field.
Causes and content that is relevant to you.
#Cultivate918
Tuesday, September 23, 14

41. What should I post on social media?
Content from experts in your field.
Causes and content that is relevant to you.
#Cultivate918
Tuesday, September 23, 14

42. What should I post on social media?
Content from experts in your field.
Causes and content that is relevant to you.
No, do NOT post about
Grumpy Cat all the time.
#Cultivate918
Tuesday, September 23, 14

43. What should I post on social media?
Content from experts in your field.
Causes and content that is relevant to you.
No, do NOT post about
Grumpy Cat all the time.
#Cultivate918
Tuesday, September 23, 14

44. What should I post on social media?
Content from experts in your field.
Causes and content that is relevant to you.
No, do NOT post about
Grumpy Cat all the time.
But do use your personality in
your posts to show off who you
are.
#Cultivate918
Tuesday, September 23, 14

45. What should I post on social media?
Content from experts in your field.
Causes and content that is relevant to you.
No, do NOT post about
Grumpy Cat all the time.
But do use your personality in
your posts to show off who you
are.
People connect with people,
not robots.
#Cultivate918
Tuesday, September 23, 14

46. Tell Us Your Story
#Cultivate918
Tuesday, September 23, 14

47. Tell Us Your Story
Take a minute to tweet using the hashtag
#Cultivate918 and tell us a bit of your story.
#Cultivate918
Tuesday, September 23, 14

48. Tell Us Your Story
Take a minute to tweet using the hashtag
#Cultivate918 and tell us a bit of your story.
Just like an elevator speech you have 140
characters to tell us who you are.
#Cultivate918
Tuesday, September 23, 14

49. Tell Us Your Story
Take a minute to tweet using the hashtag
#Cultivate918 and tell us a bit of your story.
Just like an elevator speech you have 140
characters to tell us who you are.
How Can the Cultivate918
Community Tell Your Story?
#Cultivate918
Tuesday, September 23, 14

50. Tell Us Your Story
Take a minute to tweet using the hashtag
#Cultivate918 and tell us a bit of your story.
Just like an elevator speech you have 140
characters to tell us who you are.
How Can the Cultivate918
Community Tell Your Story?
Tweet using the #Cultivate918 hashtag questions
on how this community can tell your story.
#Cultivate918
Tuesday, September 23, 14

51. Cultivate918
LinkedIn
#Cultivate918
Tuesday, September 23, 14

52. Cultivate918
LinkedIn
This LinkedIn Group is a place
to grow the community and
interact during the month.
#Cultivate918
Tuesday, September 23, 14

53. Cultivate918
LinkedIn
This LinkedIn Group is a place
to grow the community and
interact during the month.
Pose your questions and how
the community can help and
support you and your story.
#Cultivate918
Tuesday, September 23, 14

54. Cultivate918
LinkedIn
This LinkedIn Group is a place
to grow the community and
interact during the month.
Pose your questions and how
the community can help and
support you and your story.
Take ownership of areas of
expertise and present it within
the group by starting and
interacting in discussions.
#Cultivate918
Tuesday, September 23, 14

55. Connect with us further...
Kersten Anderson
SpeakeasyStrat@gmail.com
SpeakeasyMarketStrategies.com
Twitter: @SpeakeasyStrat
Rebecca Butcher
butcher.becca@gmail.com
TheMineTulsa.com
Twitter: @ItsBeccaButcher
#Cultivate918
Tuesday, September 23, 14