Zara is a Spanish fast fashion retailer founded in 1975 that has grown to over 2000 stores in 88 countries. It designs 10,000-20,000 new items per year, about 3 times as many as GAP or H&M, and produces them in small quantities to maintain an image of exclusivity. All clothing is shipped to a distribution center in Spain and then redistributed worldwide. Zara's success stems from its continuous monitoring of changing customer tastes and trends through feedback, tight control of its global manufacturing process, and preference for opening new stores over advertising to showcase new designs.
6. • Designs 10,000 - 20,000 different items a year
• Approximate 3 Times Production than GAP/ H&M
• Tight control on manufacturing process
• Produces small quantity - Image of exclusivity
17. What can Zara do to ensure successful
growth around the world while
maintaining the same level of speed and
instant fashion ?
18. • Maintain a tight control on manufacturing as it
expands throughout the world.
• Increase its online presence through online
advertising and promotion.
• Maintaining its
Concept of
“Fast Fashion”
at
Affordable prices.