2. EXECUTIVE SUMMARY
TRUSTED BYWhat we do:
Currently Raising:
Traction to date includes:
Reframed is a video player used by
• Viewers to get a social viewing experience
• Content producers to increase engagement with their videos
We are outperforming the top online video platforms on average session
duration by over 100%
• £350,000 Seed round to continue to prove commercial
proposition & position for series A
3. We’re spending more time watching
on-demand video
- Statisa
0
225
450
675
900
2010 2011 2012 2013 2014
Internet Timeshifted
Number of minutes spent watching video content per month
5. WE’RE ALL OUT OF SYNC
53% of people prefer to watch
time-shifted TV content instead
of live.
We lose context because
our conversations take
place away from the video
on social media.
6. Reframed solves the problem for all these groups by
bringing the conversation together, synced to the video
THIS IS A PROBLEM FOR…
VIEWERS
Who “miss out” on the 2nd
screen social experience, if they
are not watching live.
Find it difficult to join in the
conversation later.
CONTENT PRODUCERS
Are all fighting for the
attention. Video is expensive, so
trying to get people watching
content for longer periods is
difficult.
BRANDS
Are fighting to get brand
exposure and connect with the
millennial audience, where
traditional methods aren’t
resonating.
7. BRING THE CONTEXT BACK
By bringing the conversation back
around the video, we give it
context...
... bring more people to the video
for longer and join in the
conversation.
8. The ultimate video experience -
a unique interaction with Twitter
Available both as a platform and a video player
9. While everyone else is making videos shorter until they become 6 sec vines,
we’re different. We’ve made it very simple for people to share a video that
starts from the moment they're talking about - with no editing.
Because we don’t chop up the video, Reframed’s
technology doesn’t infringe licensing agreements and
allows people to see the rest of the content.
SHARE MOMENTS
11. For livestreams and pre-recorded videos with real
time interaction for viewers on the client’s website
IN ACTION
12. The ultimate catchup
experienceViewers stay 6 times
longer on a Reframed
video, than
non-Reframed video
6times
Reframed gets 18-25 year olds spending an average of 20 mins per
video - many times more than the industry benchmark
59% of viewers are
likely to take another
action onsite.
59%
Reframed videos get
20% more traffic
than non-Reframed
videos
20%
INCREASING ENGAGEMENT
14. BUILDING OUR AUDIENCE
0
4500
9000
13500
18000
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov
New Users Total Users Page views
Reframed solves the problem for all these groups by
bringing the conversation together, synced to the videoWe are outperforming the top online video platforms
on average session duration by more than 100%
We have automated identifying upcoming YouTube livestreams and
syncing the tweets to it, which has increased our users and page views
Automation
15. IP
2 UK Patents Pending
Application covering the asynchronous commenting invention
- filed March 2015
Application covering the data display method
- filed June 2015
Trademark for “Reframed” and our icon has also been
approved
16. KEV PRICE CO-FOUNDER, CEO
Coder since 1998, managed user acquisition for hundreds of
online businesses. 6 years’ experience owning and leading a
successful digital company
SENIOR TEAM
JO YORK CO-FOUNDER, COO
Computing graduate with 18 years’ UX experience.
6 years’ experience owning and leading a successful digital
company
DR ADRIAN GORDON CTO
+25 years’ development experience including Artificial
Intelligence techniques in machine learning and mobile.
17. NON-EXEC & ADVISORS
DAVID WHITMELL NON-EXEC, CHAIR
Institute of Directors Diploma in Company Direction
Held directorships in more than 15 SMEs
PAUL WHITEHEAD NON-EXEC
Commercial Director, uSwitch
Former Head of Corporate & Business Development, Channel 4
SARAH WOOD
Co-Founder and Co-CEO of video ad tech company Unruly
ADVISOR
18. PROGRESS SO FAR
Q4 2013 2014 2015
MAIN
FOCUS
KEY
METRICS
Proof of
concept
Beta product launch, defining the core
product & Alpha Launch
Refining the tech, testing markets &
building our own audience
• BBC as Customer
• Information Commissioners Office as
Customer
• Formed a Partnership with Thinking
Digital Conference and Trinity Mirror
• Formed a Partnership with Kaltura
• Found Product/Market fit
• Refined Marketing Messaging
BUSINESS
PROGRESS
• Formed a Partnership with Twitter
• Explored Market Research
Companies as Key Market
• £90K Seed, Feb
• £328K Seed, Dec*
• Incorporated
• Joined
Ignite100
Accelerator
• £22.5K
Seed Aug
• Av. session duration: 01:46 mins
• Returning users: 18%
• 850 videos on our system
• Av. session duration 40% of the top
video sites worldwide
• 86,000 tweets synced to video
• Av. session duration: 10:13 mins
• Returning users: 42%
• 4600 videos
• Av. session duration 200% of the
top video sites worldwide
• 4,800,000 tweets synced to video
* Institutional investors in this round were IP Group & North Star Ventures
19. TARGET MARKET
• Increased exposure to
their message
• Direct audience
interaction with their
brand
BRANDS
• Greater return on
investment in video
production
• Increases value of cost
per thousand ad
impressions
• Increased community
engagement
LIVESTREAMS
• Increased community
engagement
• Greater ad revenue
• Greater audience reach
through social media
PLATFORMS
• Increased community
engagement
• Greater audience reach
through social media
• Greater ad revenue
• Increased demand from
international buyers
BROADCASTERS
• Greater return on
investment in video
production
• Increased attendance at
future conferences
CONFERENCES
20. MONETISATION
BASIC
For Conferences &
Livestreams
• Guaranteed capture
& backup
• No adverts
+£1,000 per day
per stream
FEATURES
PREMIUM
For Brands & Sponsors
Basic plus:
• Custom colours &
fonts
• Own triggered
messages
£3,000 setup &
+£1,000 per video
per month
FEATURES
ENTERPRISE
For Broadcasters &
Platforms
Premium plus:
• Own ad integration
£20,000 setup &
+£5,000 per month
FEATURES
FREE
For Viewers, Bloggers &
YouTubers
• Adverts revenue split
(if traffic high enough)
FEATURES
Timed adverts
21. £350,000
THE ASK
Will enable us to:
• Become cash break even
• Build our audience to 500,000
visits per month
• Double the team
• Invest heavily in Advertising
We’re looking for polished investors to
bridge the gap in development & sales
• Build Native mobile solution
• Secure international patents
• Position ourselves for Series A
• Our goal is to sell the business to a trade
buyer for £25 million within 3 years.
