Starbucks and Conservation International.ppf
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How did Starbucks and NGO Conservation International work together to maintain fiduciary responsibility and achieve corporate social responsibility (CSR). It wasn't easy, but it happened.
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Starbucks and Conservation International.ppf
- 1. Starbucks and Conservation International Kevin M. Brett April 18, 2013
- 2. Liking or Disliking Starbucks “Whether one likes or dislikes Starbucks or its philanthropy, the Starbucks CSR model looks like a recipe that many corporations recognize as a solid formula for social responsibility,” – Rick Cohen, The Non-Profit Quarterly, April 20,2011
- 3. Starbucks Profile Founded 1971; Pike Place Market $13.3 billion annual revenues $1.38 billion net income $43.8 billion market cap $1.18 billion cash $4.20 billion current assets $2.21 billion current liabilities Lattes, Cappuccinos, Mochas Specialty Coffee Drinks
- 4. How to Build Trust? Edelman Trust Barometer 2013 Opinion of 31,000 “Informed Publics” Engage with Stakeholders Conduct Affairs with Integrity Offer Outstanding Products and Services
- 5. NGOs Most Trusted in Society 2012 NGOs: 58 Percent Business: 53 Percent Media: 52 Percent Government: 43 Percent Source: Edelman Trust Barometer, 2013 2013 NGOs: 63 Percent Business: 58 Percent Media: 57 Percent Government: 48 Percent
- 6. Starbucks and EDF Teamed on an environmentally friendly coffee cup (e.g. greater use of recycled materials)
- 7. Still NGO Confrontation Demonstrations by Seattle Audubon and Global Exchange Concern for Rain Forests and Species Starbucks is Not Unionized
- 8. Mild Arabica Coffee and the Rain Forest Cultivating the World’s Second Largest Commodity
- 9. Starbucks and Conservation International Strategic Alliance CSR? Fiduciary Responsibility?
- 10. Starbucks/CI “Synergy” Due Diligence; Accumulated Trust CI “Quality Control” No Politically Correct Coffee Sales Starbucks Low-Interest Loans Chiapas Biosphere Reserve SBUX Influence on Supply Chain Planting of Shade Trees No Dumping in Rivers
- 11. Starbucks/CI Takeaways Proactive, collaborative working relationships with NGOs can directly benefit fiduciary responsibility and corporate social responsibility. They are not mutually exclusive terms of art. Inoculate or at least mitigate a MNE against hostile NGOs.