An overview of some of the trends shaping the digital marketing industry in 2018.

1. Forecasters predict that half of all global adver�sing budgets will be
spent online by 2020, equaling the combined worldwide "off line"
ad spend.
Content marke�ng helps
companies enhance the customer
experience and build closer
rela�onships with customers.
Thereby genera�ng more leads
and conversions and increasing
loyalty.
In 2018, Machines will be given more reigns to make strategic marke�ng
decisions and handle the non-crea�ve aspects of digital marke�ng. This
includes customer segmenta�on and auto genera�on of emails as well as
PPC adver�sing. People will manage this whole process.
Video is one of the biggest trends in marke�ng
today with consumers demanding it due to its
interac�ve nature.
One of the most challenging and exci�ng aspects of Digital Marke�ng is its
rapidly changing nature. In 2018, again we’ll see plenty of change, new
technologies and emerging trends as companies compete to stay digitally
relevant and capture the a�en�on of genera�ons which are spending most
of their �me online.
SOURCES
h�ps://www.socialmediatoday.com/news/12-digital-marke�ng-trends-to-watch-out-for-in-2018/512767/
h�p://contentmarke�ngins�tute.com/wp-content/uploads/2016/09/2017_B2B_Research_FINAL.pdf
h�ps://www.forbes.com/sites/jaysondemers/2017/12/26/7-seo-trends-that-will-dominate-2018/2/#6b21bf4d812e
h�ps://www.business2community.com/video-marke�ng/top-video-marke�ng-trends-2018-01979163
h�ps://www.wix.com/blog/2017/12/seo-trends-2018-rank-higher-on-google/
h�ps://searchengineland.com/8-game-changing-seo-trends-that-will-dominate-2018-286023
h�ps://digitalmarke�ngins�tute.com/blog/2017-12-11-5-digital-marke�ng-trends-for-2018
h�ps://www.inc.com/nicolas-cole/in-2017-influencer-marke�ng-is-about-to-go-through-the-roof.html
DESIGNED AND CREATED BY:
BXT VISUAL MARKETING
h�p://bxtvisuals.com/
Localiza�on
Brands will need to
ensure their local SEO
efforts are effec�ve.
Voice Search
55% of teens and 40%
of adults use voice
search on a daily basis.
Mobile
More than 50% of
searches are done
from mobile devices.
Security
Google expects more
companies to secure
sites with HTTPS.
80% of users would rather watch a video
Videos boost trust of the product/service
People watch more videos on mobile
Live Videos & webinars increasing in popularity
360° Video
will con�nue
to grow especially
on social
media.
VR/AR
experiences will
enhance customer
rela�onships.
WHAT THE
DIGITAL MARKETING
INDUSTRY WILL LOOK LIKE2018
O N L I N E A D V E R T I S I N G
C O N T E N T M A R K ET I N G
A U T O M A T I O N
S E O
V I D E O
1
2
3
4
5
INCREASED TARGETING BETTER MEASUREMENT MORE PERSONALIZATION
Brands will target specific social
pla�orms and online spaces
where they’re target market are
ac�ve. This will lead to increased
spend in online adver�sing.
Data will be the big word of
2018. Companies will look
closely at analy�cs to see if
investment is leading to
customer conversions.
People respond to ads that are
tailored or relevant to them.
Combined with AI and specific
targe�ng brands will be able to
personalize ads more effec�vely.
TYPESOF
CONTENT
BLOGS
PODCASTS
EMAIL
NEWSLETTERS
E-BOOKS &
WHITE PAPERS
INFOGRAPHICS
SOCIAL MEDIA
POSTS
WEBINARS
VIDEOS
57% 53%
of marketers already use AI expected growth in the
next few years
Trends will focus on the following areas: