What does Richard Branson actually do? His job is to be the "Key Person of Influence" for the Virgin empire. Here's how he does it.

1. THE JOB DESCRIPTION OF A
BILLIONAIRE
WHAT DOES RICHARD BRANSON
ACTUALLY DO?
WHEN HE’S NOT KITE SURFING, RELAXING ON HIS ISLAND
OR PUSHING HIS EMPLOYEES INTO A SWIMMING POOL.

2. 1 HE PITCHES IDEAS AND
HAS IDEAS PITCHED TO HIM
Pitching is the first skill of any successful leader or entrepreneur.
It’s about getting other people to buy-in to your ideas and to take
action based on what you say.
ACTION STEP
Develop a better answer to the
question “what do you do?"
One of our clients who did this - Adam Houlahan
increased his conversion rate to sit above 90%
as a result of perfecting his pitch. #KPImethod

3. 2 HE PUBLISHES CONTENT
Richard Branson is dyslexic but he still has
found the time to write 7 books and
countless articles, press releases and blogs.
Like Bill Gates, Oprah Winfrey, Donald Trump and Elon Musk he knows
that the writing process clarifies his thinking and increases his influence.
For a guy who dropped out of school at 16, Branson has published tons
of content.
ACTION STEP
Write a blog or an article.
One of our clients who did this - Darren Finkelstein
wrote a book “Honey, Let’s Buy A Boat!” and made
$2M in extra sales the year after it was published!
#KPImethod

4. 3 HE’S ACTIVELY CREATING, IMPROVING
OR SOURCING HOT PRODUCTS
Staying successful in business requires Sir Richard to always have hot products and
services to offer.
Each year the Virgin empire comes up with new and exciting offerings as well as
improving the products they have. The big boss gets personally involved in this
process and inspires his team to stay relevant and be the best.
ACTION STEP
List 5 additional products
youcould sell under your brand.
One of our clients who did this - David Boucher created a new product
with Rolls Royce to design the interior of the Rolls Royce ‘Ghost’ - the
first external design company to collaborate on the interior design of a
car in the entire history of the company. #KPImethod

5. 4
ACTION STEP
It’s no secret that Richard Branson loves the spotlight.
He’s constantly courting the media, he speaks at conferences (despite
getting physically sick with stage fright on most occasions) and he’s an
active user of social media.
Branson is naturally quite shy but he hasn’t let it stop him from becoming
one of the most well known faces on earth.
Get a speaking gig at an
industry conference.
One of our clients who did this - Sally Arnold went from 2 speaking gigs a year
to 2 speaking gigs a month as a result of becoming the published author of
‘Creating Encores’. #KPImethod
HE RAISES HIS PROFILE

6. 5
ACTION STEP
Find a potential partner who can send
more business your way and vice-versa.
HE PUTS TOGETHER
PARTNERSHIPS & DEALS
They call him “Dr Yes” around the office at Virgin because he’s forever saying yes to
a new partnership or deal.
With over 150 major joint-venture partnerships in place it’s clear he is a deal
junkie who knows that growing a business isn’t something you can do on your own.
One of our clients who did this - Justine Coombes went from having no sales people to
creating a partnership consisting of over 40 sales people referring her business, all in
less than 10 weeks. The result? Her phone started ringing every 3 minutes. #KPImethod

7. BONUS
HE’S AN ACTIVE
PHILANTHROPIST
Branson has made billions but he’s also given away a staggering amount of money and he’s
pledged the majority of his fortune will go back into charitable causes.
From day 1 at Virgin he’s been a champion for good causes and charitable projects. As his
businesses have grown, so has his power to give more money away and to use his influence
to change the world.
Commit to raising $5000 for
your favourite charity.
One of our clients who did this - Entrevo was launched in 2010 and has
partnered with charities to raise over $200k in under 4 years. #KPImethod
ACTION STEP
#KPImethod
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8. WHAT YOU MEASURE
IMPROVES.
We’ve found a way to measure these five
skills in a business/leadership context.
It’s called the “Key Person of Influence
Scorecard”. There’s just 40 yes/no
questions that give you a score and a 30
page report on how to improve.
HINT: Right now you can complete the scorecard and improve your
influence starting today …
www.keypersonofinfluence.com/scorecard