Keynote POV for Keynote Connect 2015

1. CONNECT
2015
Rachel
Obstler,
VP
of
Products,
Keynote
Get
your
return
on
digital
–
Digital
Business
OpFmizaFon

2. CONNECT
2015
Agenda
©
2015
Keynote
Systems
|
2
The
Digital
Business
Movement
Keynote
announcements
–
March
25,
2015
1. Keynote’s
Digital
Business
OpFmizaFon
and
PlaQorm
2. Introducing
the
newest
member
of
the
Keynote
PlaQorm
§ Digital
Performance
Intelligence
–
Performance
in
the
context
of
the
business
The
most
important
set
of
releases
in
Keynote’s
history

3. CONNECT
2015
Your
Digital
Business

4. CONNECT
2015
What’s
the
real
cost
of
failure
across
your
digital
channels?
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2015
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Systems
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4
for
any
digital
interacFon
to
load1
3SECONDS
OF
TOLERANCE
65%
average
shopping
cart
ABANDONMENT
RATE3
ONLY
16%
OF
CUTOMERS
willing
to
give
a
bad
app
more
than
one
a_empt2
1.
ZDNet;
2.
Econsultancy;
3.
Invesp.com

5. CONNECT
2015
What’s
at
risk
–
Total
digital
investment
and
commerce
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2015
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5
1.
Global
trend
report,
Tata
Consultancy
Services
Ltd.;
2.
comScore
U.S.
Census
Bureau,
BI
Intelligence
In
2014,
Global
enterprises
will
spend
on
average
113
MILLION
70%
of
these
organizaFons
see
DIGITAL
INITIATIVES
as
being
CRUCIAL
to
their
business
success
in
this
decade1
on
digital
iniFaFves
$0
$10
$20
$30
$40
$50
$60
$70
$80
$90
$100
2Q10
4Q10
2Q11
4Q11
2Q12
4Q12
2Q13
4Q13
2Q14
US
E-­‐Commerce
Sales
(Billions)
Desktop
Mobile

6. CONNECT
2015
Engaging
with
customers
is
undergoing
seismic
change
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2015
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6

7. LOB
SaaS
Social
&
Third
Party
Apps
CDN,
Backbone
&
Carriers
On
Premise
Customers
on
wide
range
of
devices
Delivering
a
great
cross-­‐channel
experience
means
making
sense
out
of
prolific
complexity

8. CONNECT
2015
The
rise
of
the
Chief
Digital
Officer
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8
§ 25%
of
companies
will
have
a
chief
digital
officer
in
the
C-­‐suite
by
2015
(source:
Gartner
Digital
MarkeFng
Spending
Survey
–
7/14)
§ Growing
internet-­‐based
channels
drive
consolidaFon
all
under
one
team
§ Absorbing
key
elements
from
LoB
and
IT
§ Everyone
is
hiring
data
analysts
§ Every
organizaFon
has
iniFaFve
to
expose,
measure
their
data
§ Rise/relevance
of
the
developer
CMO,
CRO,
etc
Web
properFes
HTML
development
Mobile
Apps
(outsource)
Development
QA
LoB
FuncFon
LoB
IT
-­‐
CIO
CTO
IT
Ops
VP
Apps
Dev
QA
(could
be
separate)
VP
of
Mobility
Developmen
t
QA
IT
-­‐
Chief
Digital
Officer
Performance
tesFng
Dev/Ops
OperaFons
(IT)
IT
Chief
Digital
Officer
Web
properFes
HTML
development
Dev/Ops,
release
Mobile
Apps
(insource/
outsource)
Development
QA
(From
IT)
Performance
tesFng
Dev/Ops
OperaFons
(IT)

9. CONNECT
2015
He
said,
she
said
©
2015
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Systems
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9
Business
and
User
Experience
Technology
Experience
How
the
LoB
thinks
about
the
site/app
How
IT
think
about
it
Growth
–
New
users
registering
for
the
app
Time
to
InteracFve
Page,
Page
Load
Time
(over
'me)
Conversions
–
Customer
journey
success
rates
Time
to
InteracFve
Page,
Page
Load
Time
Reten1on
-­‐
Repeat
visitors
Queries
per
Minute
Referrals
–
Referred
customers
Concurrent
DB
ConnecFons
Abandonment
-­‐
Exit
rate
#
HTTP
Errors
(e.g.,
quanFfying
404’s
etc.)
Engagement
–
Average
duraFon,
spinners,
freezing
Time
to
First
Byte,
Time
to
First
Paint

10. CONNECT
2015
Working
together
requires
putng
performance
in
business
context
©
2015
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10
Good
alignment
between
IT
and
the
Digital
teams
/
LoB
!!!
However
few
believe
their
analyFcs
today
offers
comprehensive
info
to
make
decisions
today
+
tomorrow
Maximize
Business
Value
PRODUCT
R&D MANUFACTURING
SALES
OPERATIONS
INFORMATION
TECHNOLOGY
Control
Cost
•
Minimize
Risk
FINANCE &
ADMINISTRATION
The
Reality
-­‐
2015
Forrester
survey
Top
line
growth
•
Investment
Risk
IT
-­‐
CIO
CTO
IT
Ops
VP
Apps
Dev
QA
(could
be
separate)
VP
of
Mobility
Development
QA
IT
-­‐
Chief
Digital
Officer
Performance
tesFng
Dev/Ops
OperaFons
(IT)
IT
CMO,
CRO,
etc
Web
properFes
HTML
development
Mobile
Apps
(outsource)
Development
QA
LoB
FuncFon
30%
say
their
analyFcs
today
offers
a
wealth
of
strategic
insights
now
and
in
the
future
• 35%
of
IT
believes
this
about
analyFcs
• 22%
of
LoB
believes
this
about
analyFcs
97%
of
IT
says
Good/Excellent,
89%
of
of
LoB
says
Good/Excellent

11. Three
items
11
Access
to
all
the
data
you
need.....
in
the
context
of
the
business…..
to
proacSvely
manage
your
customers’
experience

12. CONNECT
2015
The
Keynote
PlaQorm
12

13. CONNECT
2015
Digital
Business
OpFmizaFon
Bluep
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2015
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13
BUSINESS
OUTCOMES
BIG
DATA
&
INTEGRATIONS
DIGITAL
PERFORMANCE
INTELLIGENCE
QUALITY
PERFORMANCE
INDUSTRY
SCORECARDS
Digital
Performance
Intelligence
Performance
Benchmarking
Performance
ROI
Services
and
Insights
Quality
Mobile
TesFng
Load
TesFng
Performance
Mobile
App
Monitoring
Web
Monitoring
Both
Real
User
and
Ac've
Industry
Scorecards
Industry
Benchmarks
CompeFFve
Research

14. CONNECT
2015
Keynote
Product
Lines

15. CONNECT
2015
Performance
–
Understand
business
impact
in
real-­‐Fme
©
2015
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15
BENEFITS
§ Optimize digital performance across channels
§ Identify real customer problems plus validate and diagnose them
§ Make performance improvements based on regional differences
§ Identify severity and diagnose external performance problems
§ Manage internal and external team and vendor performance
Real-time Actionable Data Alerting and Deep Diagnostics
CAPABILITIES
§ Performance across all channels (web, mobile web, mobile apps)
§ Combines real user and synthetic measurements in a single view
§ Open access to measurement data
§ Real-time data and smart alerting
§ Deep diagnostic information on both internal and 3rd-party
performance

16. CONNECT
2015
Quality
–
Ensure
success
of
your
digital
assets
©
2015
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16
§ Performance test to ensure peak performance for your critical
events
§ Protect brand equity for 1st customer impressions
§ Load generation from around the world for complete end to end
UX
§ Understand and fix problems when least expensive (pre-launch)
Performance TestingManual and Automation Functional Testing
§ Improves coverage / quality with functional testing for mobile apps and
websites
§ Robust and resilient automation (object level support) to shorten release
cycles
§ Largest cloud library of real iOS and Android devices; zero device
management
§ Remote access for geographically distributed teams
§ Day 1 support for new OS releases

17. CONNECT
2015
Industry
Scorecards
–
How
do
you
compare?
©
2015
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Systems
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17
BENEFITS
§ Know your competitors so you can benchmark key competitors
§ Understand and prioritize competitive gaps
§ Establish performance against best-in-class performance across
the industry – learn from companies outside your industry
Best-in-Class Performance Industry Indexes
CAPABILITIES
§ Performance and usability recommendations for your digital
assets
§ 20 years of performance best practices across all industries
§ Industry expertise all key verticals (e.g., financial services, retail,
auto, media and more)
-­‐50% -­‐40% -­‐30% -­‐20% -­‐10% 0% 10% 20% 30% 40% 50%
Royal
Caribbean
Princess
Celebrity
Norwegian
Carnival
Orbitz
Expedia
Travelocity
Holland
America
CruisesOnly
Gap
-­‐ Compared
to
Average
(Score)
Phone Tablet Desktop

18. CONNECT
2015
Digital
Performance
Intelligence
Putng
performance
in
the
context
of
the
business

19. CONNECT
2015
Introducing
Digital
Performance
Intelligence
Performance
benchmarking
for
compeFtors
and
third-­‐party
content
©
2015
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19
Rum
Exit
Rate
(Calculated)
Revenue
From
Adobe

20. CONNECT
2015
Thank
you