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TAGHYIR LAB
A TECHNOLOGY REVOLUTION
T
aghyir Lab is a startup accelerator factory that focuses
on the development of startups with high impact and
value creation potential. In T
aghyir, we believe that
delivering value to customers, would determine the
sustainable return of revenue of any product, startups.
C

Majulah Community LTD, 2013
HOW IT WORKS

An accelerator program for university students to
work on their startup idea through the following
timeline and development roadmap ...

Week 16 - 20

Week 6 - 16
Week 3 - 6
Week 0 - 2

1

2

3

4

DISCOVERY

VALIDATION

BUILD

GROWTH
HOW IT WORKS

An accelerator program for university students to
work on their startup idea through the following
timeline and development roadmap ...

100 PARTICIPANTS
‣ Reaching out to local students for (1) Hackathon(s), and (2)
Startup Design Weekends - where participants work on
their startup idea in a 3-day residential program.

‣ In these programs, participants will learn frameworks to help
them build a startup (i.e. customer development, human
centered design, business model innovation, future
thinking).

Week 0 - 2

1
DISCOVERY

‣ After these programs, participants will keep refining (or pivot)

their idea in Taghyir Lab, and present their finding at the end
of Week 2.
HOW IT WORKS

An accelerator program for university students to
work on their startup idea through the following
timeline and development roadmap ...

50 STARTUPS
‣ “Taghyireen” will begin prototyping and
validating the products during MashUP.

‣ With

these prototypes, participants will
further validate the value propositions
and value features to potential
customers.

Week 3 - 6

‣ At the end of Week 6, participants must

2
VALIDATION

discover the product-market fit and
develop a business model that
optimizes the customer segment.

‣ At

this point, understanding of the
customer is extremely critical.
HOW IT WORKS

An accelerator program for university students to
work on their startup idea through the following
timeline and development roadmap ...

20 STARTUPS

+

RM 15,000

Week 6 - 16

‣ Taghyireen,

after discovering the
product-market fit, will build their
product with the desired features.

‣ At

the end of Week 16, Taghireen will
proceed to channel their products to
early adopters.

3
BUILD
HOW IT WORKS

An accelerator program for university students to
work on their startup idea through the following
timeline and development roadmap ...
ANGEL ROUND
INVESTMENT DEALS

Week 16 - 20

‣ By

the end of Week 16, startups will exploit further the
customer segment, and be expected to bring in revenue
(note: revenue may not necessitate profit).

‣ Startups

who are looking to raise more funds, will begin
early investment round from angel investors or
governmental grants.

‣ Demoday will happen on week 20, for startups to showcase

their final products and accomplishments. Startups will be
pitching to angel investor who are the primary audience.

4
GROWTH
An accelerator program for university students to
work on their startup idea through the following
timeline and development roadmap ...

TIMELINE

1

Review of Ideas

2

MONTH 1

Announcement
of Top50

MONTH 2

3

Announcement
of Top20

MONTH 3

Workshop & Classes
StartUP Bootcamp

StartUP Bootcamp

MashUP

3

BetaDay

MONTH 4

3

DemoDay

MONTH 5
INFRASTRUCTURE

The accelerator program’s ecosystem will revolve around a physical lab where
participants can work on their startup idea and cross pollinate in a nurturing
environment with other like-minded startups.

Co-working space

Discussion Area

Pantry Area

3D Printers &
Prototyping Tools

Stationeries &
Office Materials

Prototyping &
Design Softwares

Toolworking Area
STARTUP CURRICULUM

The accelerator program will be based on cutting edge curriculum
tested in Silicon Valley, the epicenter of tech startups. These contents
are critical to maximise capacity building potential of startups.

‣ Customer Development

‣ Social Media - Thinking Social

‣ Lean Startup

‣ Growth Hacking

‣ Business Model Innovation

‣ Startup Accounting & Finance

‣ Future Thinking

‣ VC & Angel Investment

‣ Intellectual Property

‣ Startup Valuation

‣ Agile Product Development

‣ Negotiation & Communication

‣ Business

‣ Elevator Pitch & Presentation

Compliance & Administration
(Book-keeping)

‣ Branding & Corporate Identities
‣ Sales and Marketing Channels

‣ Finding EQ for Entrepreneurs
‣ Leadership & Team Dynamics
EXIT STRATEGY

T
aghyir lab will be investing in each of the 20 startups
that reach phase 2. This will be T
agyir’s business model
and engagement strategy with its portfolio startups.

SEED FUNDING
‣ Startups

at build stage (Phase 3) will receive RM15,000 of
seed funding for 10% equity of the business. This means
Tagyhir Lab will be a partner in the business.

‣ Taghyir

Lab will exit the startup at either the Angel round or
Pre-Series Round, at the Net Present Valuation at the time of
the funding round.

‣ Taghyir Lab, may lead or participate in a syndicated round of
funding in subsequent funding cycles.
OTHER FUNDING

Focusing on students from UTM, a physical lab where
participants can work on their startup idea through
the following timeline and development roadmap ...

GOVERNMENTAL GRANT
‣ To cover operational cost of running Taghyir Lab - as part of

nation building and harnessing of high-growth and
technological Malaysian Entrepreneurs.

‣ Operational cost to cover free open workshops and usage of
facilities, as well as specially curated programs for Taghyir
startups.
TAGHYIR LAB
TALK TO US!
Khairu Rejal
Founder, Majulah Community
khairu@majulah.sg

C

Majulah Community LTD, 2013

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Taghyir Lab

  • 1. TAGHYIR LAB A TECHNOLOGY REVOLUTION T aghyir Lab is a startup accelerator factory that focuses on the development of startups with high impact and value creation potential. In T aghyir, we believe that delivering value to customers, would determine the sustainable return of revenue of any product, startups. C Majulah Community LTD, 2013
  • 2. HOW IT WORKS An accelerator program for university students to work on their startup idea through the following timeline and development roadmap ... Week 16 - 20 Week 6 - 16 Week 3 - 6 Week 0 - 2 1 2 3 4 DISCOVERY VALIDATION BUILD GROWTH
  • 3. HOW IT WORKS An accelerator program for university students to work on their startup idea through the following timeline and development roadmap ... 100 PARTICIPANTS ‣ Reaching out to local students for (1) Hackathon(s), and (2) Startup Design Weekends - where participants work on their startup idea in a 3-day residential program. ‣ In these programs, participants will learn frameworks to help them build a startup (i.e. customer development, human centered design, business model innovation, future thinking). Week 0 - 2 1 DISCOVERY ‣ After these programs, participants will keep refining (or pivot) their idea in Taghyir Lab, and present their finding at the end of Week 2.
  • 4. HOW IT WORKS An accelerator program for university students to work on their startup idea through the following timeline and development roadmap ... 50 STARTUPS ‣ “Taghyireen” will begin prototyping and validating the products during MashUP. ‣ With these prototypes, participants will further validate the value propositions and value features to potential customers. Week 3 - 6 ‣ At the end of Week 6, participants must 2 VALIDATION discover the product-market fit and develop a business model that optimizes the customer segment. ‣ At this point, understanding of the customer is extremely critical.
  • 5. HOW IT WORKS An accelerator program for university students to work on their startup idea through the following timeline and development roadmap ... 20 STARTUPS + RM 15,000 Week 6 - 16 ‣ Taghyireen, after discovering the product-market fit, will build their product with the desired features. ‣ At the end of Week 16, Taghireen will proceed to channel their products to early adopters. 3 BUILD
  • 6. HOW IT WORKS An accelerator program for university students to work on their startup idea through the following timeline and development roadmap ... ANGEL ROUND INVESTMENT DEALS Week 16 - 20 ‣ By the end of Week 16, startups will exploit further the customer segment, and be expected to bring in revenue (note: revenue may not necessitate profit). ‣ Startups who are looking to raise more funds, will begin early investment round from angel investors or governmental grants. ‣ Demoday will happen on week 20, for startups to showcase their final products and accomplishments. Startups will be pitching to angel investor who are the primary audience. 4 GROWTH
  • 7. An accelerator program for university students to work on their startup idea through the following timeline and development roadmap ... TIMELINE 1 Review of Ideas 2 MONTH 1 Announcement of Top50 MONTH 2 3 Announcement of Top20 MONTH 3 Workshop & Classes StartUP Bootcamp StartUP Bootcamp MashUP 3 BetaDay MONTH 4 3 DemoDay MONTH 5
  • 8. INFRASTRUCTURE The accelerator program’s ecosystem will revolve around a physical lab where participants can work on their startup idea and cross pollinate in a nurturing environment with other like-minded startups. Co-working space Discussion Area Pantry Area 3D Printers & Prototyping Tools Stationeries & Office Materials Prototyping & Design Softwares Toolworking Area
  • 9. STARTUP CURRICULUM The accelerator program will be based on cutting edge curriculum tested in Silicon Valley, the epicenter of tech startups. These contents are critical to maximise capacity building potential of startups. ‣ Customer Development ‣ Social Media - Thinking Social ‣ Lean Startup ‣ Growth Hacking ‣ Business Model Innovation ‣ Startup Accounting & Finance ‣ Future Thinking ‣ VC & Angel Investment ‣ Intellectual Property ‣ Startup Valuation ‣ Agile Product Development ‣ Negotiation & Communication ‣ Business ‣ Elevator Pitch & Presentation Compliance & Administration (Book-keeping) ‣ Branding & Corporate Identities ‣ Sales and Marketing Channels ‣ Finding EQ for Entrepreneurs ‣ Leadership & Team Dynamics
  • 10. EXIT STRATEGY T aghyir lab will be investing in each of the 20 startups that reach phase 2. This will be T agyir’s business model and engagement strategy with its portfolio startups. SEED FUNDING ‣ Startups at build stage (Phase 3) will receive RM15,000 of seed funding for 10% equity of the business. This means Tagyhir Lab will be a partner in the business. ‣ Taghyir Lab will exit the startup at either the Angel round or Pre-Series Round, at the Net Present Valuation at the time of the funding round. ‣ Taghyir Lab, may lead or participate in a syndicated round of funding in subsequent funding cycles.
  • 11. OTHER FUNDING Focusing on students from UTM, a physical lab where participants can work on their startup idea through the following timeline and development roadmap ... GOVERNMENTAL GRANT ‣ To cover operational cost of running Taghyir Lab - as part of nation building and harnessing of high-growth and technological Malaysian Entrepreneurs. ‣ Operational cost to cover free open workshops and usage of facilities, as well as specially curated programs for Taghyir startups.
  • 12. TAGHYIR LAB TALK TO US! Khairu Rejal Founder, Majulah Community khairu@majulah.sg C Majulah Community LTD, 2013