Danone is a French multinational food-products corporation founded in 1919. It has four product divisions: fresh dairy products, waters, medical nutrition, and baby nutrition. Danone employs nearly 100,000 people worldwide and had €21 billion in turnover in 2014, with over half of sales coming from dairy products. The company has a presence in 140 countries and is focused on health and wellness. Danone aims to address challenges around feeding the world's growing population through its Danone 2020 initiative.

1. America-Mideast Educational and
Training Services, Inc.
2014/2015
Tunisia
Tunis Office
Company Profile Presentation
Business English IIIA Sesssion
Prepared by:
Khaled Bach Tarzi

2. Plan
Company History
Products and Brands
Workforce
Financial Highlights
Corporate Future Plans

3. Who We Are
3 Danone Khaled Bach Tarzi
A French group
HQ in Saint-Ouen
Fresh dairy products
& bottled water
Bringing health
through nutrition
Health &
wellness player

4. Company History
1919, Barcelona
Birth of Danone.
By Isaac Carosso.
• Ferments from Paris
• On sale in pharmacy
1929&42, Paris-NY
Launch of Danone in
France then in the US.
By Daniel Carosso.
1967&72, France
Merger of Danone with
Gervais then with BSN.
• The 1st fresh dairy
industry in France
1980s, Europe
Diversification of brands.
By Antoine Riboud.
• The 3rd largest food
group in Europe
1994, France
Re-birth of Danone.
1996-1997, World
3 business lines: fresh
dairy, biscuits & waters.
2007, World
Sale of the Biscuits line.
Entry into the baby and
medical food market.
By Franck Riboud.
Beginnings Diversification Focusing

5. Products
Fresh dairy products Waters
Medical nutrition Baby nutrition
5 Danone Khaled Bach Tarzi

6. Brands
Fresh dairy products
Medical nutrition Baby nutrition
6 Danone Khaled Bach Tarzi
Waters

7. Workforce
7 Danone Khaled Bach Tarzi
47,000
37,000
12,000
6,000
Dairy products division
Waters division
Early life nutrition division
Medical nutrition division
99,927 workforce distribution2014

8. Financial Performance
140
countries
€21
billion8 Danone Khaled Bach Tarzi
Turnover
60%
2014
InEurope

9. Sales Breakdown by Countries
10% France
9% Russia
9% USA
7% China
5% Indonesia
5% UK
5% Spain
5% Mexico
5% Brazil
4% Argentina
9 Danone Khaled Bach Tarzi
2014
9
8
7
6
5
4
3
2
1
10

10. Sales Breakdown by Divisions
2014
10 Danone Khaled Bach Tarzi
52%
21%
20%
7%
Dairy products
Baby nutrition
Waters
Medical nutrition
0% 10% 20% 30% 40% 50% 60%
4.3 bn (+6.1%)
€
11.1 bn (+1.5%)
€
4.1 bn (+11.6%)
€
1.4 bn (+7.9%)
€

11. Leading Products by Divisions
Probiotic yogurt
Activia
Mineral water
Aqua
Tube feed
Nutrison
Precise nutrition
SGM
Fresh dairy products Waters
Medical nutrition Baby nutrition
11 Danone Khaled Bach Tarzi

12. Stock Performance
Danone is quoted on the
CAC 40
Stock market index
€60,34
Danone share price (15 June 2015)
12 Danone Khaled Bach Tarzi

13. Strengths
• Brand strategy:
– Local development under international labels
• Products:
– Adapting product ranges to local consumer needs
– Innovative products
13 Danone Khaled Bach Tarzi
Spain: Yolado, a
frozen yogurt
France: a « drop »
by Evian (20cl, €1)
Russia: kefir
drinking yogurt
USA: a Greek-
style yogurt

14. Future Plans
• An initiative designed to transform Danone,
addressing the major challenges:
– How to feed 9 billion people in 2050?
– What products and services will be needed?
– Does Danone have the structures, subsidiaries and
people it needs to meet these new challenges?
14 Danone Khaled Bach Tarzi
Danone 2020

15. For Further Information
15, rue du Helder
75 439 Paris Cedex 09 – France
00 33 1 44 35 20 20
www.danone.comdanonecorporate@danone.com
15 Danone Khaled Bach Tarzi

16. Sources
www.danone.com
Lexpansion.lexpress.fr
Pluslapresse.cawww.lesechos.fr
16 Danone Khaled Bach Tarzi
www.lefigaro.fr
www.lemonde.fr
www.nutricia.com
www.leparisien.fr
Blogs.lesechos.fr
www.latribune.fr