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Name: Muhammad Khurram Chaudhry
Case Analysis 1: Research on Apple Inc.
Course Name: NETW583
Date: April 03, 2015
Apple Inc. is an American multinational corporation established in April 1st, 1976 in Cupertino,
California by Steve Jobs, Steve Wozniak and Ronald Wayne to sell the Apple I Personal Computer
Kit. Steve Jobs and Steve Wozniak both said to own 45%-45% of the company and Ronald Wayne
with the remaining 10% of the company. Apple designs and manufactures computer hardware,
computer software and other consumer electronics. The company offers personal computing
products including stationary desktops and personal computers, associated devices, peripherals
and other third party hardware and software products. Software products including Operating
Systems Macintosh OS X (Mac OS X) from Snow Leopard to Yosemite. As of October 2010, the
company operative 317 retail stores in 10 countries, and an online store where hardware and
software products are sold. As of September 2011, Apple became the largest publicly traded
company in the world by market organization and the largest technology company in the world
in terms of revenue and profit.
Apple has developed substantial telecommunication devices such as Apple iPhone, Apple iPod
touch, Apple iPad, Apple iMac. The Apple’s smartphones, tablets, associated devices allow

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consumers the ability to be conduct business while being flexible in their respective industry.
Apple iPhone, iPad and iPod touch have engulf the telecommunications industry worldwide.
Apple has developed a unique reputation in the consumer electronics field. Those who use Apple
electronics tend to be enthusiastic about and loyal to the products while those who have no
experience with Apple‘s products often criticize them as overpriced.
Three of Apple’s biggestsuccesses arethe Apple iPhone, Apple iPod/iPod touch and Apple iTunes.
The iPhone was the first product that gave the consumers similar features of laptop. IPhone was
first introduced in 2007. IPhone is the biggest success since it is affordable, very popular and
useful for everyone as compare by other products such as the Android smartphones. Apple
iTunes was announced in January 2001 as an all in one digital software for music sharing, movies
sharing, syncing of music and movies with your iPhone, iPad, iPod touch, MacBook, and other
apple devices. Apple iTunes has made a great impact on the music industry giving consumes a
different approach to their favorite purchase music. Apple iTunes was a way for consumers to
personalize their music within a downloadable software. iTunes allow users to download MP3
songs, use internet radios, purchase songs from their favorite artist as low as $0.99. iTunes
announcement also bring the Cloud revolution especially iCloud.
Another biggest success of Apple is bringing back the late Steve Jobs. Without Jobs, Apple facing
difficulties regarding profits and market share. Steve Jobs came back to Apple in July 1997 as the
CEO. Apple has faced a $1 billion loss in their revenues and stock was trading $4 a share. In 2010
Apple profit exceeded to $14 billion and stock was trading $370 per share. The Apple iPod was

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one of the hottest sells at Christmas time in 2010. The iPod offered consumers and easyinterface
and ample storage to store 10000 songs. According to Apple the Apple iPod offered a monopoly
type product with high margins.
Three of the Apple biggest failures are the Apple PowerMac G4 Cube, Motorola Rokr, and 3rd
generation iPod Nano. The PowerMac G4 Cube is still known as being a revolutionary product to
the computer industry. However, it was high priced, overheated and tendency regarding
hardware breakdown. The Motorola Rokr was a joint venture between Motorola and Apple.
Motorola Rokr said to produce as the first iPhone type mobile phone introducing the Apple
iTunes. Motorola control the product development. The end result came up with very poor
interface, low quality, and minimal storage. The 3rd generation iPod Nano was Apple firstattempt
to make first generation iPod. Due to its design it referred to as ‘Fat Nano’. Apple later corrected
this flaw by changing the Apple iPod Nano design to Apple iPod Classic.
Apple is alsoamarketing company with world class marketing and branding strategies.Apple Inc.
applies the Apple brand to compete with highly competitive markets including the personal
computer industry with its Macintosh line of computers and other related software products for
example: Apple Final Cut Pro, Apple Quick time player. Apple digital music distributions with its
Apple iTunes Music Store and more recently in the smartphone market with the Apple iPhone.
Although Apple product strategy is to create innovative products and services aligned with an
Apple Digital Hub Strategy. Apple strategy is to create sleek design products, sleek user interface,
and easy to use features that allow their consumers to easily use their products.

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Reference:
http://www.zdnet.com/article/reinventing-apple/
http://www.nytimes.com/2015/01/30/business/how-and-why-apple-overtook-
microsoft.html?_r=0
http://money.cnn.com/2006/03/29/technology/apple_anniversary/?cnn=yes