This is the comprehensive marketing and social media campaign used my KiDs Beach Club® for North Texas Giving Day on Sept. 17, 2015.

1. 2015 North Texas Giving Day
KiDs Beach Club® Campaign
Submitted by Dave Crome, Todd
Lamb & Keith Lewis

2. 6 a.m. – 11 a.m.
Today is North Texas Giving Day
11 a.m. – 4:30 p.m.
Impact of KiDs Beach Club®
4:30 p.m. - Midnight
How Long Will the Door Remain Open
www.kidsbeachclub.org/giving_day
KBC Videos Played on Giving Day

3. Postcard Mailer
Mailed to 3,500 people
on Aug. 20, 2015

4. Social Media Reminder No. 1
Posted: Sept. 2
Facebook Reach:
1,458
Twitter
Impressions: 518
Funnel Maker Email:
Distributed: Sept. 2
Sent: 1,738
Opened: 1,014
Clicks: 46

5. Social Media Reminder No. 2 Social Media Reminder No. 3
Posted: Sept. 10; 1 p.m.
Facebook Reach: 958
Twitter Impressions: 138
Posted: Sept. 12; 8 a.m.
Facebook Reach: 1,134
Twitter Impressions: 308

6. Facebook & Twitter Cover Graphics: Thursday is North Texas Giving Day
Posted: Sept. 14; 8:30 a.m. Facebook Reach: 178 Twitter: No data
Posted: Sept. 17; 5:30 a.m. Facebook Reach: 123 Twitter: No data

7. Social Media Countdown No. 1 Social Media Countdown No. 2
Posted: Sept. 14; 1 p.m.
Facebook Reach: 1,358
Twitter Impressions: 307
Posted: Sept. 15; 3 p.m.
Facebook Reach: 466
Twitter Impressions: 251

8. Social Media Countdown No. 3 Constant Contact: Tomorrow Is…
Posted: Sept. 16; 2:30 p.m.
Facebook Reach: 428
Twitter Impressions: 199
Distributed: Sept. 16; 3 p.m.
Sent: 19,435
Opened: 2,897 Clicks: 83

9. Constant Contact: Today is North Texas Giving Day
Distributed:
Sept. 17; 5:55 a.m.
Sent: 19,367
Opened: 1,939
Clicks: 56

10. Social Media: Today is Giving Day
Posted: Sept. 17; 6 a.m.
Facebook Reach: 878
Twitter Impressions: 179
Social Media: Millions of Kids…
Posted: Sept. 17; 9 a.m.
Facebook Reach: 2,807
Twitter Impressions: 235

11. Posted: Sept. 17; 3:15 p.m.
Facebook Reach: 723
Twitter Impressions: 185
Vimeo Plays: 6
Tammy Terrell
KBC Strategic Growth Director
Video: KBC in Victory Plaza
Posted: Sept. 17; 10 a.m.
Facebook Reach: 1,102
Twitter Impressions: 135
Vimeo Plays: 8
Cindy Leach
KBC Executive Director

12. Constant Contact:
Distributed: Sept. 17; 11:30 a.m.
Sent: 19,319
Opened: 1,944
Clicks: 94
Social Media:
Posted: Sept. 17; 11:30 a.m.
Facebook Reach: 707
Twitter Impressions: 154
Vimeo Plays: 36
Chris Burton on the Impact of KiDs Beach Club®

13. Social Media: BDA has moved Social Media: Meetings distracting?
Posted: Sept. 17; 1 p.m.
Facebook Reach: 138
Twitter Impressions: 83
Posted: Sept. 17; 4 p.m.
Facebook Reach: 141
Twitter Impressions: 164

14. Social Videos: KBC in Victory Plaza
Maria Lummus,
KBC Chief Financial Officer
Jennifer Stuhan,
KBC Strategic Growth Director
Posted: Sept. 17; 6 p.m.
Facebook Reach: 331
Twitter Impressions: 65
Vimeo Plays: 4
Posted: Sept. 17; 2:30 p.m.
Facebook Reach: 1,775
Twitter Impressions: 73
Vimeo Plays: 3

15. Constant Contact:
Distributed: Sept. 17; 4:30 p.m.
Sent: 19,268
Opened: 2,377
Clicks: 116
Social Media:
Posted: Sept. 17; 4:30 p.m.
Facebook Reach: 1,388
Twitter Impressions: 77
Vimeo Plays: 61
Jack Terrell Asks How Long will the Door Be Open

16. Social Media: Devotional tonight? Social Media: 10 o’clock news
Posted: Sept. 17; 8 p.m.
Facebook Reach: 337
Twitter Impressions: 123
Posted: Sept. 17; 10 p.m.
Facebook Reach: 471
Twitter Impressions: 123

17. Social Media: 30 minutes left Social Media: Thank You!
Posted: Sept. 17; 11:30 p.m.
Facebook Reach: 184
Twitter Impressions: 134
Posted: Sept. 18; 10:15 a.m.
Facebook Reach: 1,223
Twitter Impressions: 73

18. Constant Contact:
Distributed: Sept. 18; 10:15 a.m.
Sent: 19,225
Opened: 2,309
Clicks: 36
Thank You for Supporting KiDs Beach Club® on North Texas Giving Day

19. Facebook & Twitter Cover Graphics: Thank You!
Posted: Sept. 18; 12 a.m.
Facebook Reach: 150 Twitter: No data
KiDs Beach Club® Social Media Links
Facebook: www.facebook.com/KiDsBeachClub
Twitter: www.twitter.com/KiDsBeachClub
Instagram: www.instagram.com/KiDsBeachClub
YouTube: www.youtube.com/KiDsBeachClub
Vimeo: www.vimeo.com/KiDsBeachClub
@KiDsBeachClub #KiDsBeachClub