How do you make your content stand out? How do you connect with your audience when there are so many other businesses and brands competing for our attention? In today's saturated digital space, it's more important than ever to stand out in a memorable and meaningful way. The best way to do that is by becoming a personality-driven content brand.

2. Content is
EVERYWHERE.
Duh.
First, the obvious.
Content
Content
Content

3. MORE WEBSITES
than ever before.
1.94 billion, in fact.

4. More BLOGS.
31.7 million by the end of 2020.

5. More SOCIAL MEDIA POSTS.
4.75 billion pieces of content shared daily on Facebook. Just Facebook.

6. More EMAILS.
293.6 billion emails are sent and received every single day.

7. More VIDEOS.
Online video is the fastest growing
digital channel.

8. More ADVERTISING.
In 2019, digital ad spend overtook traditional media
ad spend for the first time.

9. This onslaught has
created a DOMINO EFFECT.
Not the pizza.

10. With so many different
sources of content...

12. STRETCHING their
resources to the limit…

13. Affecting the QUALITY
and UNIQUENESS of the
content being produced…

14. Causing people to
LOSE INTEREST and start
start raising their barriers…

15. Resulting in LESS ENGAGEMENT.
And less traffic.
And less leads.
And less customers.
And less revenue.

16. The PROBLEM?
It’s not what you think.

17. It’s not your competitors.

18. Or your customers.

19. Or the endless amounts
of extra content.

20. The problem is…

21. Shit Copy (n) generic content; content
that provides no insight or originality;
without any voice or personality; fails to
engage, entertain, or inspire the reader.

22. Newsletters blabbing on about NOTHING.
COPY-AND-PASTE blog posts.
BLAH BLAH BLAH social feeds.
Videos NOBODY CARES about.

23. Now go find a mirror.
And ask yourself this:

24. Because if nobody’s
watching your videos…

25. Or opening
your emails…

26. Or sharing your
blog posts…

27. Or clicking
your ads…

28. Then bad news.

29. You’ve become the boring person
at the party nobody wants to talk to.

30. And on an internet of
Diminishing Returns?

31. That’s a one-way ticket to IRRELEVANCY,
BANKRUPTCY, and EXISTENTIAL DESPAIR.

32. So in the face of this deluge of shit,
there’s only one thing to do.
Besides find a good pair of wellies.

33. One way to buck the market trend
and increase
ENGAGEMENT,
TRAFFIC,
OPEN RATES and
REVENUE.

34. One way to make people go
so you become
impossible to forget.

35. You need to become a…

36. The combination of
qualities that make you a
likeable and interesting
person.
Relentlessly compelled by the
need to accomplish a goal.
Information that informs, entertains
and benefits people using the
likeable qualities above.

38. One of a kind. Don’t
be afraid to aim high. Everything you do starts with
your customer and what they need.
With some attitude and energy.
We’re all human.
People want to
connect with people.
Do the opposite of the obvious.
Makes sense to them
on a personal level.

39. Nine Principles of

40. Be conversational
People prefer talking to people. Fact.

41. Understand everything about your customer.
Their needs, challenges and concerns.
Be empathetic

42. It’s okay to have a sense of humour, you know.
Be playful

43. If you don’t care about what you do, nobody else will.
Be passionate

44. Confidence makes people like you. Be more confident.
Be confident

45. Stop sounding like everyone else.
Figure out a way to sound more like you.
Be authentic

46. People don’t always like to hear it. But it makes them listen.
Be honest

47. Insight and intelligence wins the crowd. Always.
Be thoughtful

48. Our brains crave new experiences.
Don’t be afraid to push boundaries.
Be novel

51. They’re more likely to buy.
Emotionally connected customers are 52%
more valuable than average customers.

52. More likely to spend more.
70% of users who feel a connection to a brand
spend twice as much as those who don't.
MORE!
MORE!
MORE!
MORE!
MORE!
MORE!
MORE!
MORE!
MORE!

53. More likely to be loyal.
82% of consumers with an emotional
connection to a brand will remain loyal.

54. More likely to promote you.
80% of consumers with high emotional engagement
will promote a brand to their friends or family.

55. Don’t get me wrong.
Making PERSONALITY-DRIVEN CONTENT has
never been easy. It will take time, hard work,
passion and creativity.

56. But with more content being produced
than ever before, it’s more important
than ever to stand out in a meaningful,
memorable way.

57. In fact, it’s…

58. Bottom line: we’re awash in a sea of shit.
Cut through the white noise of shit copy
and become a BRAND WITH PERSONALITY.

60. Or prepare to get sunk.

61. THANK YOU.

62. is a creative copywriting service
for companies who want to make an impact with their
copy and connect on a deeper level with their audience
(then turn those positive vibes into cold hard revenue).
http://www.persuasivetriggers.com/