A simplified and professional ppt to summarise the book hooked in a simple understandable manner

2. How to
Build
Habit-
Forming
products
BY NIR EYAL

4. FOUR STEPS OF A HOOK

5. TRIGGERS
Trigger means what gets the users into the product. There
are two types of trigger
Call to actions
* Notifications
* Reminders
* Emails
Emotions
* Emotions
* Routines
* Situations

6. Simplest Behaviour Done in Anticipation
of Reward
Action

8. Reward

9. Variable Reward

10. Investment