Contenu connexe Similaire à Designing how we design - UXCamp Ottawa 2014 closing keynote (20) Designing how we design - UXCamp Ottawa 2014 closing keynote1. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 1
@kimgoodwin
@UXCampOttawa
how we design
designing
3. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 3
Tuque
n.
Canadian
for hat
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Rat (cc) Jean-Jacques Boujot, mess (cc) .pst
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KONRAD STEVE
Craftsmanship! Limited effort!
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context should drive
what we design
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cultural context
should drive
how we design it
12. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 12
values
should drive
how we design it
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values are the scales we
use to weigh decisions
istockphoto
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who we are
who / what
matters
how we
decide
what good
means
harder to change
more important to change
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values:
how we decide
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Deliverable: shared vision
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Plan for progressive commitment
- What problem(s) are we solving (and not)?
- For whom?
- What do they need?
- What do we need?
- What idea best meets both needs?
- What about that idea needs refining?
- What parts of that idea will we build and when?
18. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014
organization’s
decision-making
values
team’s
approach
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Dynamic
Stable
Simplified from Cameron & Quinn 2011, based on earlier works
Internal External
competing values framework
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Adhocracy
20
Dynamic
External
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Adhocracy
21
Dynamic
External
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UX pros as
whiteboard ninjas
Maximize sketches & user feedback
Minimize discussion of “process”
istockphoto
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listen first,
sketch
second
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Clan Dynamic
Internal
25. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014
Clan Dynamic
Internal
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Maximize involvement
where it makes sense
Minimize exclusion
UX pros as
coaches
istockphoto
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Effective collaboration
has defined roles
Generative
core team
(2-3 people)
Close
collaborators
Stakeholders
Others
istockphoto
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Hierarchy
Stable
Internal
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Hierarchy
Stable
Internal
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Maximize repeatable process, checkins
Minimize disruption, risk
UX pros as
design &
process
experts
GettyImages
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MarketStable
External
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MarketStable
External
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Maximize data (especially quantitative)
Minimize time & risk
UX pros as
scientists
istockphoto
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Design the
project plan for the values
istockphoto
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values:
who & what matters
38. Designing how we design @KimGoodwin - UX Camp 5, Ottawa 2014 © 2014 38The Disney Way, Capodagli & Jackson, 1998.
values
become the user experience
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change = loss
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Perceived
LOSS
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Dissatisfaction with status quo
Clarity about what to change
Understanding of how to get there
Perceived
LOSS
Adapted from Alexander Horniman, Darden School of Business
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values:
what “good” means
...in your context
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UX values
simplicity
elegance
efficiency
respect for human time & dignitybeauty
novelty accessibility
usefulness
usability
learnability
delightfulness
brevity
empathy
clarity
vision
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“Your values are like fingerprints.
Nobody’s are the same, but you
leave ‘em all over everything you do.”
- Elvis Presley*
*according to questionable online sources, but hey, it’s a good quote anyway ☺
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Whose definition of
“patients first”?
patientslikeme
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I wanted information, but
slower. A river, not a wave.
- cancer patient
You feel your entire life is out of
control. Any positive things to
make it seem you’re in control...
are empowering.
-patient with bipolar disorder
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show people how
to apply them
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“When your values are clear
to you, making decisions
becomes easier.”
- Roy Disney
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good principles are
aspirational
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With this definition of an exacerbation in mind: a considerable worsening
of your [condition] (exacerbation) which meets all the following criteria:
- Occurred over a period of 1 month or less
- Was attributed to your [condition]?
- Required hospitalization
- Was not associated with any other cause other than your [condition]
16. How many exacerbations of your [condition] have you experienced?
I feel worthless
- None of the time
- Some of the time
- Most of the time
- All of the time
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Clear – I understand what it means
Answerable – it’s information I have
Efficient – it respects my time
Relevant – describes my experience
Educational – what is & isn’t part of my condition
Harmless – doesn’t make me sad & symptomatic
Actionable – helps me change, discuss with MD
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two
last thoughts on
values
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systemsindividuals
cognition behavior
Lawrence, Dyck, Maitlis & Mauws, 2006
educators
shape intuition
evangelists
sell ideas
architects
establish systems
autocrats
dictate practices
Continuous change cycle
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istockphoto
organization’s
decision-making
values
YOUR
values
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Thanks! Where to find me:
My book:
Designing for the Digital Age
Random brain droppings:
@KimGoodwin on Twitter
Email:
KimGoodwin@me.com