4. PROFESSIONAL SKILLS
Localization
Digital
Marketing
Project
Management
• Intercultural Communication
• Translation & transcreation
• Copywrite
• MS office: Excel, Word, Access,
PowerPoint, etc.
• Outlook and Mail Merge
• PO management
• Quality Control
• Content Marketing
• Social Media Marketing
• Keyword research, SEO
• Google Analytics, Google
Adwords
• Naver keyword planner
• Adobe Photoshop,
Illustrator.
• HTML, CSS and WordPress
5. CAMPAIGN SAMPLE
Campaign: New York City Tour Guide (Sep – Nov 2016)
Target: the 20s – 40s Koreans & Korean-Americans in New York
Goal
• Increase the number of target fans of the Facebook page and readers of the
websites
Strategy
• Provide secret tips on how to enjoy NYC fully for tourists, new arrivals and existing
New Yorkers based on seasons.
• Suggest fun and interesting gatherings, festivals and events in NY.
• Recommend trendy restaurants and places for special days such as Halloween,
Thanksgiving and Christmas.
Result • Reached 1,200+ fans of FB page (beginning x 2.4)
6. WORK SAMPLE
Top night views in Manhattan
Music festival on Labor Day
Halloween pumpkin picking
Broadway week- how to get
musical tickets with lower cost
NY Korean Film Festival
