Godt innhold eller god synlighet? Ja takk – begge deler!

•

0 j'aime•312 vues

Foredrag om bruk av content marketing i sammenheng med søkemotoroptimalisering (SEO) på Yggdrasil-konferansen (#ygg14) 31. mars - 1. april 2014 i Tønsberg.

Internet

Kim
Nygaard

SEO-‐spesialist

Godt innhold eller god synlighet?
Ja takk – begge deler!

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Driving Digital Performance
2

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Driving Digital Performance
CLICK
TO
ADD
TITLE

3

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2012,
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Driving Digital Performance
HVA
ER
CONTENT
MARKETING?

4

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Driving Digital Performance
GODT
SAGT!

5

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CLICK
TO
ADD
TITLE

6

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HVA ER SEO?

7

Driving Digital Performance
8

HUMMINGBIRD

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Driving Digital Performance
12

PERFORMANCE THROUGH CONTENT
BOUGHT
CREATIVE ASSET
PRODUCTION
SEARCH
CREATIVE
SOCIAL AD
COPY
EARNED
OFFSITE
CONTENT
CREATION &
DISTRIBUTION
OWNED
ONSITE
CONTENT
CREATION
CRO CONTENT
CREATION &
STRATEGY
INFO-
GRAPHICS
EVENTS
APPS
GUIDES
LANDING
PAGES
PRODUCT
DESC.
VIDEO

CONTENT DELIVERY
PRODUCTION
WORKFLOW
GOVERNANCE
DISTRIBUTION
CONTENT
STRATEGY

Driving Digital Performance
Click
to
add
text

START
MED
Å
DEFINERE
HVA
DU
SKAL
LAGE
INNHOLD
PÅ

16

Søkeordsanalyse!

A:en;on
Interest
Search
Ac;on
Share

A:en;on
Interest
Desire
Ac;on

Passiv
kunde
Ak;v
kunde

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Driving Digital Performance
MUFFINS ELLER CUPCAKES?

22

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Bruk søkeordet i……

24

•  URL
•  Title-tag
•  Overskrifter
•  Tekst
•  Interne lenker
•  Meta descriptions
•  Tagging av bilder og video

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Kort oppsummert….

25

•  Det er ingen motsetninger mellom godt innhold og synlighet (SEO)
•  SEO = godt og brukervennlig innhold
•  Sørg for at de som produserer innhold også kan SEO
- så får du dobbel effekt av din Content Marketing J

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TAKK!

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• 

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