Personal Information
Entreprise/Lieu de travail
Greater Boston Area United States
Profession
Customer Experience Lead at Merrimack Pharmaceuticals
Secteur d’activité
Medical / Health Care / Pharmaceuticals
Site Web
http://twitter.com/mskimsimpson
À propos
Strategic marketing professional who delivers actionable insights by leveraging over 15 years of experience in medical devices, publishing, consumer products and consulting. Reveals market value and develops persuasive messaging by recognizing the fit between customer priorities and key product features from concept test and segmentation study insights. Drives customer experience improvements based on critical insights and cross functional teamwork.
Seeking the opportunity to develop strategies in medical devices, biotechnology and pharma.
Strategic Planning; Customer Experience; Messaging and Positioning Development; Sales Strategy; Market Assessment; Competitive Intelligence; Cross...