Presented at the IBR Future of Social Media and Web 3.0 conference in Sydney (June 2013) this presentation explains what Web 3.0 (the Semantic Web) is and, most importantly, why Flat World Navigation and Flat World Navigators are the key differentiators for businesses wanting to thrive in the new, knowledge-based Global Digital Economy (GDE). Flat World Navigators are the masters of ROI (Return on INVOLVEMENT) IN THE GDE. They leverage traditional and web based networks to communicate and collaborate globally and they empower the Attention Economy, a core foundation of the GDE. Flat World Navigators bringing attention to ideas, products, services, etc... they are hyper-attuned to the fact that it doesn't matter how ideal and idea is if no one is paying attention to it. Business in the new GDE is about more than ‘deets on tweets’ and Linked Data. And its definitely not about big data, which just the most recent in a long line of buzz words and phrases. When it comes to data and information, size doesn’t matter... it’s not about the size of what you’ve got, its what you do with it that counts... Its about SMART DATA. Smart Data in the GDE is about cooperation, collaboration, making deals, making money and doing business in a much more dynamic way than has ever been done before. An essential pillar of the new GDE and the eConomy, is the building of communities. This marketplace of communities is populated with high touch, high value, empowered Endusers.... and its because of these empowered Endusers that the eConomy is soon set to become the MEconomy. These Endusers know what they want, when they want it, and how they want it delivered... and they are swiftly moving towards demanding individual micro-pitches, which are personalized, customized and relevant to their wants and needs... demands which are met by Flat World Navigators using transformational trends, technology and tools such as Social Media and Web 3.0. Empowered EndUsers and consumers are ever more capable of recognizing crass, unadulterated advertising when they hear it and they are turning their backs and blocking their ears to it. Humans connect with humans – not with jargon and not with spin, which is where Flat World Navigators come in. They are the real world conduit for communication between the consumer and the company; they access and create meaningful dialogues with clients, customers and co-workers that have meaningful outcomes for all stakeholders involved. The bottom line is... when it come to the innovations of Web 3.0 and Social media, if business don’t embrace Flat World Navigators and Navigation, those businesses are undoubtably going to get lost in the GDE. [For a more in depth look at Flat World Navigation and Navigators you can purchase !nnovation: Innovators Think, Act and Change Our World (available for pre-order prior to its October 3 publication date)- part of the !nnovation: How World-Class Innovators Rock Their Roles pro

1. Web 3.0 and Social Media
USE OR LOSE
The Innovation of Flat World Navigation
for business in the GDE
Presented by
Kim Chandler McDonald, Author
KimmiC Co-Founder, Exec V.P. and Flat World Navigator
www.kimmic.com
Twitter: KimmiCFlatWorld
Copyright KimmiC 2013 - All Rights Reserved
Thursday, 27 June 13

2. • Business: Professional
not Personal
• !nnovation
• Flat World Navigation
Thursday, 27 June 13

3. Social Media Revolution 4 (by Erik Qualman)
Thursday, 27 June 13

4. • Social Media is the Number 1
Activity on the Web
• It can create more traffic than a
Super Bowl ad launch... and cost a
lot less to produce
• 90% of people trust their Tribe
for recommendations
• Which is why 93% of
marketers use social media!!!!!
Thursday, 27 June 13

5. SERIOUSLY...
What is the
Semantic Web
AND WHAT THE HECK IS
IT GOOD FOR?
Thursday, 27 June 13

6. Generally speaking most people have the
idea that computers understand the text
that is displayed on the screen - they
don’t.
People understand the words, which,
to computers are just random symbols.
The S emantic Web means that
computers can finally understand the
words - and work with them. It makes
the symbols‘machine readable’...
Thursday, 27 June 13

7. For computers, the Semantic
Web puts the TEXT into
CONTEXT
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8. It helps make data and
information smart - and as
far as the Global Digital
Economy is concerned...
SMART data is sexy data!
Thursday, 27 June 13

9. When it comes to data,
size doesn’t matter...
Size isn’t the issue, its
what you do with it that
counts!
Thursday, 27 June 13

10. Web 3.0,
Social Media
and the GDE
“The digital economy is also
sometimes called the Internet
Economy, the New Economy of
the Web Economy.” Wikipedia
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11. Thursday, 27 June 13

12. Social Media + Web 3.0 + Enabled and Empowered Users =
A thriving mass of borderless, boundless, micro-pitching,
mini-multinationals
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13. Each of us are Endusers and we will continue to be, more and
more discerning about what content we listen to, deciding
for ourselves if it is relevant to our wants and needs
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14. Thursday, 27 June 13

15. Thursday, 27 June 13

16. #epicfail
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17. “The [executives] that haven’t moved their
minds already, on their own, are going to
have to be scared straight, which is a shame,
because that leads to a lot of pain and
dislocation as industries disappear.” - Seth
Godin
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18. Thursday, 27 June 13

19. ROI = RETURN ON INVOLVEMENT
Thursday, 27 June 13

20. FLAT
WORLD
NAVIGATORS
The Masters of ROI
Thursday, 27 June 13

21. Social Media Reaches
82% of the world’s
internet users
4,920,000,000
When the Majority World
comes online, thats...
Thursday, 27 June 13

22. "Doing business has become less
and less about sales executives
‘mustering the troops’to‘go forth
and conquer’. Instead, those
people who excel at making and
maintaining dynamic relationships
– the‘connectors and
collaborators’I characterise as Flat
World Navigators will, through the
use of innovative tools, techniques
and technologies, carry the
banner of business success across
the flat world of the global digital
economy..." (me!)
Thursday, 27 June 13

23. Because they empower the Attention
Economy, a core foundation of the
GDE, Flat World Navigators are the
influencers who BRING attention to
ideas, products, services, etc.
Let’s face it, it doesn’t matter how
good any product or service is if no
one is paying attention to it.
Thursday, 27 June 13

24. Paying
+
Attention
=
The
ATTENTION
ECONOMY
Thursday, 27 June 13

25. Flat World Navigators are the real
world conduit for communication
between the consumer and the
company.
This is important because people
appreciate and award authenticity
- NOT JARGON AND NOT SPIN!
Thursday, 27 June 13

26. “The book is a gallery of bright and brilliant innovation stories
in our GDE-Global Digital Economy and Me-conomics!”- Leif
Edvinsson, World's First Professor on Intellectual Capital; Brain of the Year 1998 for pioneering
Intellectual Capital Navigation; Open Innovation Luminary Awardee 2013
“... in the end it boils down to people. Some famous, some not.
Some whose efforts shift the world, some whose seismic
impacts are on the micro scale. What unites them is the gift to
see round corners and press on when more rational (ahem)
persons hold back. Here are sharply-focused interviews with
these doers and some keen observers. I've read them to my
profit, and so will you.”- Nigel Cameron Strategic Adviser, President of the Center for
Policy on Emerging Technologies (C-PET) in Washington, DC, and a Principal of C-PET Futures Platform
“The personal insights shared by the innovators who
were interviewed explore the core concepts
underlying innovation and the skills that will define
success in the increasingly competitive global digital
economy. With its enhanced eBook/online format, !
nnovation is a great read and an intriguing interactive
experience!”- Francine Gordon, Ph.D. CEO of Womenovation
Thursday, 27 June 13

27. Web 3.0 and Social Media
USE OR LOSE
The Innovation of Flat World Navigation
for business in the GDE
Presented by
Kim Chandler McDonald, Author
KimmiC Co-Founder, Exec V.P. and Flat World Navigator
www.kimmic.com
Twitter: KimmiCFlatWorld
Copyright KimmiC 2013 - All Rights Reserved
Thursday, 27 June 13