The document discusses innovation as a business strategy and provides tactics for developing an innovation strategy with minimal risk. It recommends (1) documenting the initial plan, (2) identifying the riskiest parts, and (3) systematically testing the plan. Specific tactics discussed include defining the minimum viable product and business model through customer conversations, using a customer development process of iterative experiments and pivots, and focusing on speed of learning rather than premature optimization. The overall message is that a successful product and strategy involves minimizing risks through hypothesis-driven and customer-validated tactics.

1. Hashtag: #EAEinnovation
AS A BUSINESS STRATEGY.
INNOVATION
Kinesis Group, LLC

2. ¿Who is Alberto Peralta?
“On behalf of Steve Bank and myself we are forever indebted
to you, as are the entrepreneurs and managers of Spain and
Latinamerical. Your work and efforts will help them build
succesfull startups the lean way everywhere.” – Bob Dorf,
March 2013.
Intereconomía TV. España

3. 9/10startups fail
products

4. #1 reason
why products fail is
because we build the
wrong product

5. 01
Strategy
The what

6. Uncertainty
forces to choose a
hypothesis-based strategy.

7. How we develop a strategy.
Plan
Prepare
Execute
Assess
Assess
Assess

8. Traditional strategy forming.
Product vision
Start – Ways
(ends)
Build whole
product
(means)
Search for
customers
• Launching date is set in the business
plan.
• Sales force is recruited as soon as
possible.

9. Some learning
Very little learning
Most learning happens
here

10. Strategy forming while innovating.
Product
vision
Start – Ways
(ends)
Experiments
and MVPs
Iterations
and pivots
• Minimal info.
• Launching according to
customer development
• Sales force recruited
when scaling.

11. Operational variables.
Value
proposal
Customer
segments
Distribution
and sales
channels
Sales cycles
Revenue
sources Cost
structure
Key activities
Key
resources
Partnerships

12. 01 Documentar el Plan A.
META-PRINCIPIOS
02 Identificar las partes más difíciles del plan.
03 Confirmar sistemáticamente el plan.
Metaprinciples

13. Separate strategies from tactics.

14. 01 Document plan A.
META-PRINCIPLES
02 Identify the riskiest parts of your plan.
03 Systematically test your plan.

15. Business model against business plan
A document investors make
you write that they don’t
read

16. A single diagram of your
business
Business model against business plan

18. Problem
Top 3 problems
Solution
Top 3 features
Unique Value
Proposition
Single, clear,
compelling
message that
states why you
are different and
worth paying
attention
Unfair
Advantage
Can’t be easily
copied or bought
Customer
Segments
Target customers
Key Metrics
Key activities you
measure
Channels
Path to
customers
Cost Structure
Customer Acquisition Costs
Distribution Costs
Hosting
People, etc.
Revenue Streams
Revenue Model
Life Time Value
Revenue
Gross Margin
Lean Canvas is adapted from The Business Model Canvas (http://www.businessmodelgeneration.com) and is licensed under the Creative Commons
Attribution-Share Alike 3.0 Un-ported License.
PRODUCT MARKET

19. A succesful product is about
minimizing risks
Identify the riskiest parts of your plan.

20. 01
Tactics
The how

21. Tactic #1:
Definition of the business
model

22. Problem Solution Unique Value
Proposition
Unfair
Advantage
Customer
Segments
Key Metrics Channels
Cost Structure Revenue Streams
?
?
?
?
?
?
?
?
?
Your business model is the
product

23. Problem Solution Unique Value
Proposition
Unfair
Advantage
Customer
Segments
Key Metrics Channels
Cost Structure Revenue Streams
?
?
?
?
?
?
?
Systematically de-risk your vision

24. Problem Solution Unique Value
Proposition
Unfair
Advantage
Customer
Segments
Key Metrics Channels
Cost Structure Revenue Streams
Systematically de-risk your vision

25. Through a series of conversations
advisorscustomers
investorscompetitors
entrepreneur
team

26. Tactic #2:
Phases of a business model

27. Tactic #2.
* Customer development process is created by Steve
Blank

29. 3 stages of a product.

30. Tactic #4:
Minimum viable products
and experiments

31. Do I have a problem worth solving?
3 stages of a product.

32. An MVP is the smallest solution that
delivers customer value.
(BONUS: And captures customer value)

33. Have I built something people want?

34. You don’t need lots of users.
Just a few good customers.

35. ¿Cómo acelerar el crecimiento?
Encaje producto
/ mercado
Encaje problema
/ solución
Crecimiento

36. What is an Experiment?

37. Speed

38. Speed
Customer
Learning

39. Speed
Customer
Learning
Focus

40. Tactical variables

42. Chasing your tail

43. Chasing your tail
Run out of
resources

44. Chasing your tail
Run out of
resources
Premature
Optimization

45. Chasing your tail
Run out of
resources
Premature
Optimization
The optimal learning
loop

46. Alberto Peralta
CEO Roundtable
Kinesis Group, LLC
alberto@kinesisconnect.com
+34 675 956 477
Se pueden conseguir más
contenidos como estos en:
URL: http://bit.ly/1LcKmbS
¡THANKS!