Kinetic Social’s Multivariate Testing Suite enables Kinetic Social Platform users to quickly build and optimize large-scale multivariate and A/B tests, making it easy to maximize performance while tapping social’s unrivaled potential for audience learning. Whether you are a brand marketer trying to learn about a large and complex audience, or a performance marketer who needs to drive efficiency at scale, the Kinetic Social Testing Suite is your go-to solution.

1. Kinetic Social’s Multivariate Testing Suite enables Kinetic Social Platform users to quickly build and
optimize large-scale multivariate and A/B tests, making it easy to maximize performance while tapping
social’s unrivaled potential for audience learning.
Whether you are a brand marketer trying to learn about a large and complex audience, or a performance
marketer who needs to drive efficiency at scale, the Kinetic Social Testing Suite is your go-to solution.
Multivariate Testing Suite
FUNCTIONS
Bulk Creation
Budget Control
Bulk Management
Bulk Understanding
60 Second Testing
Spend with Confidence
Intuitive Graphical Interface
Unrivaled Data on Campaign Narrative
USE CASES
Deploy dozens, hundreds or even thousands of ad sets in order
to test all of the possible messaging and targeting combinations
relevant to your brand.
Add new audience targets or swap creative so that performance
never fatigues.
Create A/B tests for quick research or use multivariate testing
(MVT) for full interaction design with the click of the mouse.
Raise bid and budget for targeted segments.
Pause underperforming variations with a few clicks.
Analyze performance by targeting a single attribute or by the
interactions of various targeting attributes.
Manage bids and budgets on an attribute-by-attribute basis.
Pause or reactivate underperforming variations with a few clicks.
See high level reporting with granular views.
Learn how different audience attributes affect
performance, and about the interaction of audience
characteristics.
Brand Marketers can implement campaign narratives that
statistically work!
Measure performance by attribute and over time in a highly
graphical deliverable-ready format.
View test performance in powerful and intuitive
graphs and tables.
Want to spend large campaign budgets carefully and effectively?
For campaigns of all budgets and durations, Testing Suite helps
users reallocate budget to the segments that perform.
Test thousands of ad sets in under a minute!
Easily see what it is you are creating and use any
native targeting options.
Deep integration into existing campaign creation workflow.
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2. Testing Suite
www.kineticsocial.com sales@kineticsocial.com
Kinetic Social’s Tesing Suite allows advertisers to manage audiences and focus on delivery.
The Testing suite analyzes and optimizes campaigns by audience group and messaging, not by ad sets.
All the targeting offered in Facebook can be executed within the Testing Suite.